Full Portfolio
AirCraft
Household Product Naming
Enviroscent’s innovative system that allows people to customize room fragrances using Infused ScentSticks™
Amazon Fashion
Private label branding
Amazon Fashion is one of Catchword's newest clients. Our team is developing private label brands for the division.
Arena of Valor
video game naming
An epic new 5v5 multiplayer online battle arena (MOBA) designed by Tencent Games
Athleticon
Event naming
Annual celebration of athletics, wellness, and entertainment created by Dwayne “The Rock” Johnson and Dany Garcia.
Atlas
car naming
Volkswagen's head-turning, 3-row family SUV with panoramic sunroof and other premium features
Attain by Aetna
app naming
An innovative healthcare app for Aetna
Beyond the Scale
Lifestyle Naming
Weight Watchers’ ultra-personalized program for healthful eating, fitness, and fulfillment
Carefree Guideliner
Personal Product Naming
Carefree's pantiliner system, which guides women to the right level of pantiliner protection for their needs
Converse Chuck II
Lifestyle Product Naming & Architecture
Naming strategy, architecture, and development for Converse's iconic Chuck Taylor All Star sneaker brand
Crazy 8
Apparel Line Naming & Domain Brokering
Gymboree's line of fashionable, affordable kids’ clothes and retail stores
DemiColor
Makeup Product Domain
Domain name for Seint's color creme makeup product
Didj
Educational Naming
LeapFrog's gaming hand-held for kids in grades 1–4 that customizes learning while making it fun
Dockers Apparel
Retail Naming
Lines of pants, features, and types of fabric for one of America’s most beloved casual wear brands
Doteworthy
Dating Consultancy Domain
Domain name for Doteworthy, a profile and writing consultant services company for online dating
TikTok Effect House
Tech initiative naming
Naming the new augmented reality creator initiative for TikTok
Elements
Home siding product line naming
Line of innovative weather-resistant siding from Ply Gem, the leader in exterior home products
EQ Saddle Science
Saddle company renaming
Renamed an equestrian company whose saddles perfect the connection between horse and rider
Express POOL
ride-sharing product naming
A more affordable carpooling solution from Uber. Walk to a location, share a ride, save money.
Extensa
Automotive Naming
Toyo’s tire line that provides extended tread life for a wide range of cars and minivans
Fancy Feast Broths
Pet Food Naming
Purina’s innovative gourmet broths for cats
Fantasy Fields
Furniture Line Naming
Teamson’s environmentally friendly line of imagination-inspiring children’s furniture
Fitbit Blaze
B2C fitness tech Naming
Fitbit’s stylish fitness smart watch with all-day tracking, GPS, music control, and call, text, and calendar alerts
Fitbit Charge
B2C fitness tech naming
Fitbit’s high-performance wristband with all-day tracking, real-time stats, and caller ID functionality
Fitbit Flex
B2C fitness tech naming
Fitbit's first wristband fitness tracker, which made fitness fashionable and comfortable
Fitbit Force
B2c fitness tech naming
A fitness wristband to be reckoned with, featuring an easy-to-read OLED display
Fitbit One
B2C fitness tech naming
Fitbit's wearable fitness tracker that enables you to track steps, stairs, calories, sleep, and more with one device
Fitbit Surge
b2c fitness tech naming
The ultimate fitness superwatch from Fitbit with GPS, heart rate, notifications, music, steps, sleep, calories, stairs, and more
Fitbit Zip
B2C fitness tech naming
Fitbit's simplest wearable fitness tracker -- fast, fun, and easy
Fitz
Fashion and style service naming
In-home fashion & style service for simplifying getting dressed everyday
Fly Fusion
Lifestyle Product Naming
The upgrade to LeapFrog's Fly — a ballpoint pen that plays games, makes music, reads aloud, and more
Frontlines: Fuel of War
Video Game Naming
First-person shooter game from THQ set in a world war over oil
Gantuan
Multinational Online Retail Naming
Chinese e-commerce site whose name works in English (gargantuan) and Mandarin (loosely: "pursuit team")
Generations Network
Parent Company Naming
Parent company name to unify disparate genealogy sites, including Ancestry.com and MyFamily.com
GrandPointe
Online Retail Naming
Online shop and catalogue offering products from home furnishings to jewelry to electronics
Great Edventures
e-commerce marketplace naming
GreatSchools’ Groupon-like offering of deeply discounted enrichment and educational activities
Harmony
Ingredient line naming
Line of sustainable derived natural ingredients to improve performance, efficiency, application, and sensory appeal across a range of beauty industry categories
Hearby
Music App Naming
App that helps concert-goers find the best live music nearby
The Home Depot
Lifestyle product naming
Named scores of products for multiple business groups
Idiocracy
Movie Naming
20th Century Fox’s sci-fi comedy (and cult classic) about a dystopian, dumbed-down society of the future
Instride.com
Online Insurance Platform Naming
Infinity Insurance’s ultra user-friendly online auto product for web-savvy insurance shoppers
Kijiji
Global Online Service Naming
eBay’s subsidiary offering a global (yet community-based) online classifieds service
Landmark
appliance line naming
The premium line of undercounter appliances for wine and other beverages from leading kitchen, bath, and lighting supplier Ferguson
Levi Strauss Signature
Brand name architecture
Naming architecture for iconic jeans brand
Lish
Social Platform and Financial Naming
Payvment’s social commerce platform, where Facebook shoppers can discover the hottest trends and coolest products
Magellan Triton
GPS naming
Line of handheld GPS devices from Magellan
McCafé Beverages
Beverage Naming and Architecture
McDonald’s new line of coffee beverages to compete with Starbucks and Dunkin' Donuts
MX Unleashed
Game Naming
THQ's off-road motocross racing game, hailed as "even more fun than the real thing"
Mystique
women's clothing naming
Line of Capri style women's cotton stretch pants for Dockers
Natural Promise
company naming
Natural and eco-conscious pet grooming products that support the health and well-being of pets and the planet.
The Nature Conservancy
Tagline development
Added “on Earth” to the existing tagline to anchor it in the natural world, and give it urgency and heft
Pampers First Steps
Lifestyle Naming
Pampers EasyUps' line of absorbent training pants for toddlers
PipSqueak
Tech Product Naming
Small Bluetooth device that alerts cellphone owners to incoming calls and other events
Playfire
Online Gaming Naming
Online service that lets you track gameplay, see what friends are playing, and follow the hottest games
Puzzle & Glory
mobile game naming
Match-3, free-to-play, mobile role-playing game for SEGA
Qinetic
Fitness Platform Naming
Interactive platform that connects fitness and wellness enthusiasts to each other and to fitness professionals
Quintess
Global Lifestyle Company Naming
Luxury vacation club featuring opulent homes in some of the world’s most quintessentially beautiful places
Race to Nowhere
Documentary Naming and Tagline development
"Race to Nowhere: The Dark Side of America's Achievement Culture," a documentary exploring the extreme pressures faced by American schoolchildren
Rebound
Movie Naming
Martin Lawrence comedy about a hot-tempered college basketball coach who finds happiness coaching a middle-school team
Rounz
lifestyle b2c brand naming
Korean online and brick and mortar eyeglasses retailer and mobile application
Sam '76
Beer Naming
A lager/ale hybrid beer from Boston Beer with a focus on American sourced ingredients
Saver Service
Lifestyle Product Naming
Midwest Airlines' low-fare, low-frills offering for leisure travelers
Scriptive
Software and App Naming
Software company and its app that helps people find Christian scripture personalized to their needs
Securest
Name and tagline development
"Securest: Safety and comfort you can trust," name and tagline for Rhodia's flame-resistant sleepwear fabric
Shomi
Tech Platform Naming
Video-on-demand platform for two of Canada’s biggest media/telecom companies, Rogers and Shaw
Signature Service
Lifestyle Product Naming
Midwest Airlines' premium offering for business customers
Spalding Infusion
Lifestyle Product Naming
Ingredient brand for Spalding’s in-ball micro pump that keeps sports balls inflated
Spalding
Tagline development
"True to the Game," tagline for Spalding that has inspired the company for more than a decade
Spirit Storm
Mobile Game Naming
Kabam’s highly immersive action role-playing game for mobile devices
Splashdown Rides Gone Wild
video game naming
THQ's epic jet-ski race around the world
Spot Lifter
clothing feature naming
Innovative pant finish that releases stains and maintains a clean look
Sprize
Lifestyle Naming
Gap’s innovative customer rewards program, which automatically credits shoppers when prices drop after a purchase
Storyscape, Eternal City, Life 2.0, Edge of Extinction
Video game naming
Completely immersive narrative video game series and three of its lead games
StyleFind
Lifestyle Technology Naming
InStyle magazine’s new website, where fashionistas can use highly customizable searches to find the styles they want
Swashies
Lifestyle, Toy Naming
Paper Magic’s line of kids’ stickers that wash off walls with ease
TheBigLead
sports website naming
Destination sports website with intelligent analysis, strong opinion & breaking news
Versado
Automotive Naming
Toyo’s line of premium, all-season touring tires, designed for a variety of luxury vehicles
Vivial
Consumer Product Domain
Domain name for Vivial, an innovative diamond manufacturing company
Wild Mint
e-Commerce Naming
Renamed e-commerce site Essential Safe Products (ESP), which offers a range of toxin-free products
WorkWise
mobile phone app naming
Mobile phone security and notification application from HP