Full Portfolio


Household Product Naming

Enviroscent’s innovative system that allows people to customize room fragrances using Infused ScentSticks™

Amazon Fashion

Private label branding

Amazon Fashion is one of Catchword's newest clients. Our team is developing private label brands for the division.

Arena of Valor

video game naming

An epic new 5v5 multiplayer online battle arena (MOBA) designed by Tencent Games


Event naming

Annual celebration of athletics, wellness, and entertainment created by Dwayne “The Rock” Johnson and Dany Garcia.


car naming

Volkswagen's head-turning, 3-row family SUV with panoramic sunroof and other premium features

Attain by Aetna

app naming

An innovative healthcare app for Aetna

Beyond the Scale

Lifestyle Naming

Weight Watchers’ ultra-personalized program for healthful eating, fitness, and fulfillment

Carefree Guideliner

Personal Product Naming

Carefree's pantiliner system, which guides women to the right level of pantiliner protection for their needs

Converse Chuck II

Lifestyle Product Naming & Architecture

Naming strategy, architecture, and development for Converse's iconic Chuck Taylor All Star sneaker brand

Crazy 8

Apparel Line Naming & Domain Brokering

Gymboree's line of fashionable, affordable kids’ clothes and retail stores


Makeup Product Domain

Domain name for Seint's color creme makeup product


Educational Naming

LeapFrog's gaming hand-held for kids in grades 1–4 that customizes learning while making it fun

Dockers Apparel

Retail Naming

Lines of pants, features, and types of fabric for one of America’s most beloved casual wear brands


Dating Consultancy Domain

Domain name for Doteworthy, a profile and writing consultant services company for online dating

TikTok Effect House

Tech initiative naming

Naming the new augmented reality creator initiative for TikTok


Home siding product line naming

Line of innovative weather-resistant siding from Ply Gem, the leader in exterior home products

EQ Saddle Science

Saddle company renaming

Renamed an equestrian company whose saddles perfect the connection between horse and rider

Express POOL

ride-sharing product naming

A more affordable carpooling solution from Uber. Walk to a location, share a ride, save money.


Automotive Naming

Toyo’s tire line that provides extended tread life for a wide range of cars and minivans

Fancy Feast Broths

Pet Food Naming

Purina’s innovative gourmet broths for cats

Fantasy Fields

Furniture Line Naming

Teamson’s environmentally friendly line of imagination-inspiring children’s furniture

Fitbit Blaze

B2C fitness tech Naming

Fitbit’s stylish fitness smart watch with all-day tracking, GPS, music control, and call, text, and calendar alerts

Fitbit Charge

B2C fitness tech naming

Fitbit’s high-performance wristband with all-day tracking, real-time stats, and caller ID functionality

Fitbit Flex

B2C fitness tech naming

Fitbit's first wristband fitness tracker, which made fitness fashionable and comfortable

Fitbit Force

B2c fitness tech naming

A fitness wristband to be reckoned with, featuring an easy-to-read OLED display

Fitbit One

B2C fitness tech naming

Fitbit's wearable fitness tracker that enables you to track steps, stairs, calories, sleep, and more with one device

Fitbit Surge

b2c fitness tech naming

The ultimate fitness superwatch from Fitbit with GPS, heart rate, notifications, music, steps, sleep, calories, stairs, and more

Fitbit Zip

B2C fitness tech naming

Fitbit's simplest wearable fitness tracker -- fast, fun, and easy


Fashion and style service naming

In-home fashion & style service for simplifying getting dressed everyday

Fly Fusion

Lifestyle Product Naming

The upgrade to LeapFrog's Fly — a ballpoint pen that plays games, makes music, reads aloud, and more

Frontlines: Fuel of War

Video Game Naming

First-person shooter game from THQ set in a world war over oil


Multinational Online Retail Naming

Chinese e-commerce site whose name works in English (gargantuan) and Mandarin (loosely: "pursuit team")

Generations Network

Parent Company Naming

Parent company name to unify disparate genealogy sites, including Ancestry.com and MyFamily.com


Online Retail Naming

Online shop and catalogue offering products from home furnishings to jewelry to electronics

Great Edventures

e-commerce marketplace naming

GreatSchools’ Groupon-like offering of deeply discounted enrichment and educational activities


Ingredient line naming

Line of sustainable derived natural ingredients to improve performance, efficiency, application, and sensory appeal across a range of beauty industry categories


Music App Naming

App that helps concert-goers find the best live music nearby

The Home Depot

Lifestyle product naming

Named scores of products for multiple business groups


Movie Naming

20th Century Fox’s sci-fi comedy (and cult classic) about a dystopian, dumbed-down society of the future


Online Insurance Platform Naming

Infinity Insurance’s ultra user-friendly online auto product for web-savvy insurance shoppers


Global Online Service Naming

eBay’s subsidiary offering a global (yet community-based) online classifieds service


appliance line naming

The premium line of undercounter appliances for wine and other beverages from leading kitchen, bath, and lighting supplier Ferguson

Levi Strauss Signature

Brand name architecture

Naming architecture for iconic jeans brand


Social Platform and Financial Naming

Payvment’s social commerce platform, where Facebook shoppers can discover the hottest trends and coolest products

Magellan Triton

GPS naming

Line of handheld GPS devices from Magellan

McCafé Beverages

Beverage Naming and Architecture

McDonald’s new line of coffee beverages to compete with Starbucks and Dunkin' Donuts

MX Unleashed

Game Naming

THQ's off-road motocross racing game, hailed as "even more fun than the real thing"


women's clothing naming

Line of Capri style women's cotton stretch pants for Dockers

Natural Promise

company naming

Natural and eco-conscious pet grooming products that support the health and well-being of pets and the planet.

The Nature Conservancy

Tagline development

Added “on Earth” to the existing tagline to anchor it in the natural world, and give it urgency and heft

Pampers First Steps

Lifestyle Naming

Pampers EasyUps' line of absorbent training pants for toddlers


Tech Product Naming

Small Bluetooth device that alerts cellphone owners to incoming calls and other events


Online Gaming Naming

Online service that lets you track gameplay, see what friends are playing, and follow the hottest games

Puzzle & Glory

mobile game naming

Match-3, free-to-play, mobile role-playing game for SEGA


Fitness Platform Naming

Interactive platform that connects fitness and wellness enthusiasts to each other and to fitness professionals


Global Lifestyle Company Naming

Luxury vacation club featuring opulent homes in some of the world’s most quintessentially beautiful places

Race to Nowhere

Documentary Naming and Tagline development

"Race to Nowhere: The Dark Side of America's Achievement Culture," a documentary exploring the extreme pressures faced by American schoolchildren


Movie Naming

Martin Lawrence comedy about a hot-tempered college basketball coach who finds happiness coaching a middle-school team


lifestyle b2c brand naming

Korean online and brick and mortar eyeglasses retailer and mobile application

Sam '76

Beer Naming

A lager/ale hybrid beer from Boston Beer with a focus on American sourced ingredients

Saver Service

Lifestyle Product Naming

Midwest Airlines' low-fare, low-frills offering for leisure travelers


Software and App Naming

Software company and its app that helps people find Christian scripture personalized to their needs


Name and tagline development

"Securest: Safety and comfort you can trust," name and tagline for Rhodia's flame-resistant sleepwear fabric


Tech Platform Naming

Video-on-demand platform for two of Canada’s biggest media/telecom companies, Rogers and Shaw

Signature Service

Lifestyle Product Naming

Midwest Airlines' premium offering for business customers

Spalding Infusion

Lifestyle Product Naming

Ingredient brand for Spalding’s in-ball micro pump that keeps sports balls inflated


Tagline development

"True to the Game," tagline for Spalding that has inspired the company for more than a decade

Spirit Storm

Mobile Game Naming

Kabam’s highly immersive action role-playing game for mobile devices

Splashdown Rides Gone Wild

video game naming

THQ's epic jet-ski race around the world

Spot Lifter

clothing feature naming

Innovative pant finish that releases stains and maintains a clean look


Lifestyle Naming

Gap’s innovative customer rewards program, which automatically credits shoppers when prices drop after a purchase

Storyscape, Eternal City, Life 2.0, Edge of Extinction

Video game naming

Completely immersive narrative video game series and three of its lead games


Lifestyle Technology Naming

InStyle magazine’s new website, where fashionistas can use highly customizable searches to find the styles they want


Lifestyle, Toy Naming

Paper Magic’s line of kids’ stickers that wash off walls with ease


sports website naming

Destination sports website with intelligent analysis, strong opinion & breaking news


Automotive Naming

Toyo’s line of premium, all-season touring tires, designed for a variety of luxury vehicles


Consumer Product Domain

Domain name for Vivial, an innovative diamond manufacturing company

Wild Mint

e-Commerce Naming

Renamed e-commerce site Essential Safe Products (ESP), which offers a range of toxin-free products


mobile phone app naming

Mobile phone security and notification application from HP