Where imagination meets method

At Catchword, we believe the best work arises when blue-sky thinking is grounded in serious analysis and open-minded exploration complements time-tested process. In this space of curiosity and contemplation, truly amazing brands are born, and so this is where you’ll find us.

Why Catchword?

Deep experience, award-winning portfolio, high-caliber clients, and superior customer service are key attributes you should look for in a branding partner.

With a quarter century in the biz, internationally recognized work, clients from startups to Fortune 500 (think Intel, The Home Depot, Kellogg’s, Corning), and 56 awards (and counting) for creativity and client satisfaction, Catchword’s got the goods.

#1

ranked naming agency on Clutch

1300+

projects across industries

56

naming and branding awards

650+

clients, including 50 Fortune Global 500

We’re not
the only folks who love
our work

Brand strategists, wordsmiths, LINGUISTs, and designers

Our team’s diverse background in human communication (marketing, media, linguistics, visual art, poetry, music) and deep naming and branding experience have made us thought leaders in the industry, and a powerful partner.

Maria Cypher

Principal & Creative Lead

Mark Skoultchi

Principal & Project Lead

Bruno Benedini

Project Director & Senior Strategist

Erin Milnes

Project & Creative Director

Laurel Sutton

Senior Strategist & Linguist

Jaclyn Hesse

Brand Strategist & Project Director

Katy Steinmetz

Project & Creative Director

Payal Jambusaria

Project & Screening Coordinator

Beth Gerber

Project & Creative Director

Drew Letendre

Project Director & Senior Strategist

Liam Foster

Designer

Chuck Guest

Copy Boss

Alex Crawford

Senior Strategist & Project Director

Michelle Selders

Brand Strategist & Project Director

Bill Sweetman

Domain Name Strategist

Krista Patterson

Project Director & Senior Strategist

Amy Wynne Joseph

Screening Specialist

Leena Mehta

Project Director

Corning fibrance in multiple colors

Stevie Belchak

Senior Naming Manager

Creating world-changing brands since 1998

With a quarter century in the biz, internationally recognized work, clients from startups to Fortune 500 (think Intel, The Home Depot, Kellogg’s, Corning), and 56 awards (and counting) for creativity and client satisfaction, Catchword’s got the goods.

And a good story. Our journey from naming trio to leading agency encompasses too many brands to name (and more adventures than we ought to share)! Walk with us through highlights and milestones of this fantastic ride.

2000
2006
2008
2013
2021

How can we help you?

A good fit is about more than size and experience. Get to know us! We’d love to chat with you about your needs.

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