Creating World-Changing Brands Since 1998
At Catchword, we believe the best work arises when blue-sky thinking is grounded in serious analysis and open-minded exploration complements time-tested process. In this space of curiosity and contemplation, brands that shape our world are born.
Why Catchword?
Deep experience, award-winning portfolio, high-caliber clients, and superior customer service are key attributes you should look for in a branding partner.
With a quarter century in the biz, internationally recognized work, clients from startups to Fortune 500 (think Intel, The Home Depot, Kellogg’s, Corning), and 78 awards (and counting) for creativity and client satisfaction, Catchword’s got the goods.
#1
ranked naming & branding agency on Clutch
1300+
projects across industries
78
naming and branding awards
650+
clients, including 50 Fortune Global 500
We’re not
the only folks who love
our work
Brand strategists, wordsmiths, LINGUISTs, and designers
Our team’s diverse background in human communication (marketing, media, linguistics, visual art, poetry, music) and deep naming and branding experience have made us thought leaders in the industry, and a powerful partner.
Maria Cypher
Principal & Creative Lead
Mark Skoultchi
Principal & Project Lead
Bruno Benedini
Project Director & Senior Strategist
Erin Milnes
Project & Creative Director
Jaclyn Hesse
Brand Strategist & Project Director
Laurel Sutton
Senior Strategist & Linguist
Katy Steinmetz
Project & Creative Director
Payal Jambusaria
Project & Screening Coordinator
Beth Gerber
Project & Creative Director
Drew Letendre
Project Director & Senior Strategist
Liam Foster
Designer
Chuck Guest
Copy Boss
Alex Crawford
Senior Strategist & Project Director
Bill Sweetman
Domain Name Strategist
Krista Patterson
Project Director & Senior Strategist
Amy Wynne Joseph
Screening Specialist
Leena Mehta
Project Director
Stevie Belchak
Senior Naming Manager
Awards
Clutch | 2017–2022
#1 Naming Agency Worldwide
X6
Clutch | 2019–2022
#1 Branding Agency Worldwide
X4
MUSE Creative Awards | 2020-2022
Excellence in Corporate Identity
X6
Creative Communications Awards | 2022
CORPORATE IDENTITY & BRANDING
X1
MARCOM Awards | 2019–2021
Excellence in Brand Naming
X3
99 Firms | 2021
#1 Naming firm
X1
Influencer Marketing Hub | 2020–2022
Top Branding Agency
X3
Hermes Creative Awards | 2019–2022
EXCELLENCE IN BRAND NAMING
X6
Transform Awards | 2018–2022
EXCELLENCE IN NAMING STRATEGY
X5
digital | 2020
Top Branding Agency
X1
The Manifest | 2018
#1 Ranked Naming company
X1
DesignRush | 2019
Top Branding Agency
X1
LIA (London International Awards) | 2016
Top Honors Verbal Identity
X1
Top 100 Women-Owned Businesses
SAN FRANCISCO BAY AREA
X1
A History of Culture-Shaping Brands
Since 1998, Catchword has partnered with companies in every sector to create brands that shape our world—from Asana and Vudu to Upwork and Volkswagen Atlas. As we look back on the highlights of our journey from naming trio to branding powerhouse, a picture emerges—call it a brander’s-eye view—of cultural history. We’re thrilled to be a part of it.
How can we help you?
A good fit is about more than size and experience. Get to know us! We’d love to chat with you about your needs.