NAMERS, strategists, LINGUISTS, WRITERS,
and designers
Our team’s diverse background in human communication (marketing, media, linguistics, visual art, poetry, music) and deep naming and branding experience have made us thought leaders in the industry, and a powerful partner for our clients.
Maria Cypher
Partner & Creative Lead
Mark Skoultchi
Partner & Account Lead
Lea Chu
Executive Director
Erin Milnes
Account & Creative Director
Katy Steinmetz
Account & Creative Director
Drew Letendre
Account Director & Senior Strategist
Laurel Sutton
Senior Strategist & Linguist
Shawn Rosenberger
Design Director
Payal Jambusaria
Project & Screening Coordinator
Beth Gerber
Account & Creative Director
Marco Siegel-Acevedo
Design Director
Chuck Guest
Copy Boss
Alex Crawford
Account Director & Senior Strategist
Laura Schroeder
Account Director & Senior Strategist
Bill Sweetman
Domain Name Strategist
Krista Patterson
Account Director & Senior Strategist
Amy Wynne Joseph
Screening Specialist
Leena Mehta
Project Director
Stevie Belchak
Senior Naming Manager
Why Catchword?
Deep experience, award-winning portfolio, high-caliber clients, and superior customer service are key attributes you should look for in a naming partner.
Catchword has a quarter century in the biz, internationally recognized work, clients ranging from startups to Fortune 500 (think Intel, The Home Depot, Kellogg’s), and 100+ awards for creativity and client satisfaction. In short, Catchword’s got the goods.
#1
ranked naming agency on Clutch
1300+
projects across industries
36
creative awards for naming and design
650+
clients, including 50 Fortune Global 500
Selected Awards
Clutch | 2017–2024
#1 Naming Agency Worldwide
X8
Clutch | 2019–2023
top Branding Agency Worldwide
X5
MUSE Creative Awards | 2020-2023
Excellence in Corporate Identity
X8
Creative Communications Awards | 2022–2023
CORPORATE IDENTITY & BRANDING
X3
MarCom Awards | 2019–2022
Excellence in Brand Naming
X6
Hermes Creative Awards | 2019–2023
EXCELLENCE IN BRAND NAMING
X7
Transform Awards | 2018–2023
EXCELLENCE IN NAMING STRATEGY
X6
MarCom Awards | 2023
logo design
X1
Transform Awards | 2023
visual identity design
X1
San Francisco Business Times | 2021–2022
top women-owned business
X2
A History of Culture-Shaping NAMES
Since 1998, Catchword has partnered with companies in every sector to create brands that shape our world—from Asana and Vudu to Upwork and Volkswagen Atlas. As we look back on the highlights of our journey, growing from naming boutique to branding powerhouse, a picture emerges—call it a brander’s-eye view—of cultural history. We’re thrilled to be a part of it.
How can we help you?
Ask us questions! Get to know us! We'd love to chat with you about your needs.
CATCHWORD NEWS
Maria is Co-Founder & Creative Director of Catchword Branding and has personally created hundreds of brand names, including Asana, Upwork, Vudu, and
