Creating World-Changing Brands Since 1998

At Catchword, we believe the best work arises when blue-sky thinking is grounded in serious analysis and open-minded exploration complements time-tested process. In this space of curiosity and contemplation, brands that shape our world are born.

Why Catchword?

Deep experience, award-winning portfolio, high-caliber clients, and superior customer service are key attributes you should look for in a branding partner.

With a quarter century in the biz, internationally recognized work, clients from startups to Fortune 500 (think Intel, The Home Depot, Kellogg’s, Corning), and 78 awards (and counting) for creativity and client satisfaction, Catchword’s got the goods.

#1

ranked naming & branding agency on Clutch

1300+

projects across industries

78

naming and branding awards

650+

clients, including 50 Fortune Global 500

We’re not
the only folks who love
our work

Brand strategists, wordsmiths, LINGUISTs, and designers

Our team’s diverse background in human communication (marketing, media, linguistics, visual art, poetry, music) and deep naming and branding experience have made us thought leaders in the industry, and a powerful partner.

Maria Cypher

Principal & Creative Lead

Mark Skoultchi

Principal & Project Lead

Bruno Benedini

Project Director & Senior Strategist

Erin Milnes

Project & Creative Director

Jaclyn Hesse

Brand Strategist & Project Director

Laurel Sutton

Senior Strategist & Linguist

Katy Steinmetz

Project & Creative Director

Payal Jambusaria

Project & Screening Coordinator

Beth Gerber

Project & Creative Director

Drew Letendre

Project Director & Senior Strategist

Liam Foster

Designer

Chuck Guest

Copy Boss

Alex Crawford

Senior Strategist & Project Director

Bill Sweetman

Domain Name Strategist

Krista Patterson

Project Director & Senior Strategist

Amy Wynne Joseph

Screening Specialist

Leena Mehta

Project Director

Corning fibrance in multiple colors

Stevie Belchak

Senior Naming Manager

Awards

Clutch | 2017–2022

#1 Naming Agency Worldwide

X6

Clutch | 2019–2022

#1 Branding Agency Worldwide

X4

MUSE Creative Awards | 2020-2022

Excellence in Corporate Identity

X6

Creative Communications Awards | 2022

CORPORATE IDENTITY & BRANDING

X1

MARCOM Awards | 2019–2021

Excellence in Brand Naming

X3

99 Firms | 2021

#1 Naming firm

X1

X3

Hermes Creative Awards | 2019–2022

EXCELLENCE IN BRAND NAMING

X6

Transform Awards | 2018–2022

EXCELLENCE IN NAMING STRATEGY

X5

digital | 2020

Top Branding Agency

X1

The Manifest | 2018

#1 Ranked Naming company

X1

DesignRush | 2019

Top Branding Agency

X1

X1

Top 100 Women-Owned Businesses

SAN FRANCISCO BAY AREA

X1

A History of Culture-Shaping Brands

Since 1998, Catchword has partnered with companies in every sector to create brands that shape our world—from Asana and Vudu to Upwork and Volkswagen Atlas. As we look back on the highlights of our journey from naming trio to branding powerhouse, a picture emerges—call it a brander’s-eye view—of cultural history. We’re thrilled to be a part of it.

2000
2006
2008
2013
2021

How can we help you?

A good fit is about more than size and experience. Get to know us! We’d love to chat with you about your needs.

CATCHWORD NEWS

C2A has tapped veteran namer and Catchword creative director Erin Milnes to serve on the Verbal Identity panel for its 2023...
07.12.2023
Catchword is delighted to announce the launch of PaperPie, the new brand for Educational Development Corporation’s home business/D2C subsidiary, UBAM...
01.10.2023
Happy Holidays! 2022 was a busy year for Catchword! We were grateful to once again work with an exceptional roster...
12.19.2022