naming & Branding services
Whether you’re a VC-backed startup, a CPG company launching a new snack line, a multi-billion dollar spinoff, or anything in between, Catchword has you covered. Our branding services, including research, strategy, naming, and visual identity services incorporate every aspect of company and product naming—including name architecture, legal and linguistic screening, and domain brokering—along with wordmarks and logos. We’ll quite literally help you make your mark.
Naming
The biggest brand names are more recognized than Renaissance masterpieces and A-list celebrities, and they invite us to participate in the stories of our time. Catchword’s naming services, honed over a quarter century, have yielded a truly remarkable chronology of names that have become part of common parlance. We’ll create a company or product name for you that authentically expresses your own mythos.
- Company Naming
- Product & Service Naming
- Domain-Name Strategy
- Nomenclature Systems
- Taglines
- Trademark & Linguistics Screening
visual identity
Life is visual. It isn’t complete without color and form, and neither is your brand. Our visual identity services include logos and wordmarks, templates, and comprehensive style guides that richly and seamlessly help bring your new name to life.
- Logos & Wordmarks
- Visual Systems
- Iconography
- Style Guides
- Business & Marketing Templates
- Packaging design
BRAND STRATEGY
Brand strategy is about defining your purpose, positioning your brand in the marketplace, and creating a cohesive plan that connects with your audience. Our approach blends insight and creativity to deliver strategies that resonate, inspire, and elevate your brand to new heights.
- Brand Positioning
- Brand Purpose
- Brand Architecture
- Brand Voice
- Key Messaging
- Brand Governance
RESEARCH
At Catchword, research is the backbone of every successful brand. We dig deep into the data to uncover key insights about your audience, competitors, and market. Our comprehensive research services provide a clear, actionable roadmap that ensures your brand stands out and stays ahead.
- customer research
- Brand Equity Research
- Cultural & Linguistic Research
- Validation Research
- Quantitative Methodologies
- Qualitative Methodologies
Selected Work
Fullsight
Vudu
Fitbit Wearables
How can we help you?
Brand naming and visual identity are bigger challenges than most people realize, with the need to create distinctive names and logos that are legally available, culturally and linguistically appropriate, and appealing to a diverse group of stakeholders. Where do you begin? We’d be happy to chat about your naming and design needs.
