#1 Ranked naming & branding Agency
Catchword brands are part of the fabric of everyday life—in the grocery aisle, on screens, and at the NYSE opening bell.
Today, we deliver the full continuum of brand creation—strategy, research, naming, and visual identity. But our mission remains the same: to help clients develop unforgettable brands that make a mark on their industries and the world.
#1 naming & branding Agency
For nearly a decade, we’ve been voted the top naming firm in the world. But naming doesn’t happen in a vacuum. The strongest names are born from solid strategy, customized research, and distinctive visual identity—so our services encompass the full continuum of brand creation. Our mission has always been the same: to help clients develop unforgettable brands that make a mark on their industries and the world.
NAMING
Company naming for leading freelance marketplace
STRATEGY
IDENTITY
Visual identity and brand strategy for leader in education
NAMING
Company naming and visual identity for freight-factoring solutions
Renaming of Rotten Tomatoes’ Audience Score aggregator
NAMING
Naming and naming system for Cheez-It snack products
Company and platform naming for leader in workflow management
BRAND STRATEGY
Setting the foundation for naming and design
- Brand Positioning
- Brand Purpose
- Brand Architecture
- Brand Voice
- Brand Messaging
- Brand Governance
BRAND NAMING
The service that made us famous
- Company Naming
- Product & Service Naming
- Domain Name Strategy
- Nomenclature Systems
- Taglines & Descriptors
- Trademarks & Linguistics
VISUAL IDENTITY
Bringing names to life through design
- Logos & Wordmarks
- Visual Systems
- Iconography
- Style Guides
- Business & Marketing Templates
- Packaging Design
BRAND Research
The backbone of every successful brand
- Customer Research
- Brand Equity Research
- Cultural & Linguistic Research
- Validation Research
- Quantitative Methodologies
- Qualitative Methodologies
FRESH PRAISE
We are in love with our new company name and identity and thankful to Catchword for the outstanding work they did to rebrand our company.
We’re also thrilled that, while it was outside the scope of this project, we landed on a name for our consumer-facing platform, which will receive a separate brand rollout in 2026.
Donald Hoye, CEO, TailFin (formerly Client Pay Direct)
