#1 Naming Agency Worldwide
Clutch Global Ranking (2017–2025)
We create names that make a mark
Catchword names are all around us. Whether in the grocery aisle, on a screen, or at the NYSE opening bell, they are a part of the fabric of everyday life. Our mission as a brand naming company hasn’t changed since our start in 1998: to create extraordinary names and identities for the world’s most innovative companies.
NAMING PORTFOLIO
Our company naming, product naming, and visual identity services reflect the character and ethos of our clientele—helping each to make a unique mark on the world.
KUDOS
When you love what you do it shows. We've been ranked the #1 naming agency worldwide for 8 straight years (out of a field of over 10,000). And we've received over 100 awards for naming, design, strategy, and client satisfaction.
MAKING A MARK
Our work, our purpose as a brand naming agency, is to make a positive impact on the world around us: to help visionary companies bring remarkable innovations to
life through incredible names and identities.
When NBCUniversal set out to spin off its powerhouse lineup of cable networks and digital platforms, it wasn’t just launching a new company — it was redefining how media connects, informs, and entertains. With a portfolio that includes USA, MSNBC, Syfy, E!, Fandango, Rotten Tomatoes, and more, they turned to Catchword to help name the next chapter. The result: Versant—a name that unites legacy icons and digital trailblazers, signaling a brand fluent in culture and ready to lead the next media conversation. Versant isn’t just a holding company. It’s a fresh voice in the cultural dialogue — and we can’t wait to hear what it says next.