#1 Naming Agency Worldwide
Clutch Global Ranking (2017–2024)
We create names that make a mark
Catchword names are all around us. Whether in the grocery aisle, on a screen, or at the NYSE opening bell, they are a part of the fabric of everyday life. Our mission as a brand naming company hasn’t changed since our start in 1998: to create extraordinary names and identities for the world’s most innovative companies.
NAMING PORTFOLIO
Our company naming, product naming, and visual identity services reflect the character and ethos of our clientele—helping each to make a unique mark on the world.
KUDOS
When you love what you do, it shows. We've received over 100 awards for naming, design, strategy, and client satisfaction and are widely recognized as one of the world's leading naming agencies.
Clutch | 2017–2024
#1 Naming Agency Worldwide
X8
Clutch | 2019–2023
Top Branding Agency Worldwide
X5
Transform Awards | 2018–2023
Excellence in Naming Strategy
X6
MUSE Creative Awards | 2020-2023
Excellence in Corporate Identity
X8
KUDOS
When you love what you do, it shows. We've received over 100 awards for naming, design, strategy, and client satisfaction and are widely recognized as one of the world's leading naming agencies.
MAKING A MARK
Our work, our purpose as a brand naming agency, is to make a positive impact on the world around us: to help visionary companies bring remarkable innovations to
life through incredible names and identities.
Catchword recently worked with Rotten Tomatoes, the iconic review site and go-to guide for film and television viewers, to create a new name for its Audience Score (the regular-folk counterpart to the professional critics’ Tomatometer). Both tasty and fun, the name Popcornmeter is instantly understandable, aligns perfectly with the existing popcorn icons, and naturally inspired the new handles for good (Hot) and bad (Stale) scores.
CATCH THIS!
There’s a lot to learn about branding and naming. We’re here to help. For a quarter century, we’ve been thinking and writing about this business. Our tips, guides, commentaries, name reviews, and other insights and resources will get you up to speed in no time. (Subscribe to the CatchThis™ newsletter, and you’ll be sure not to miss the latest.)
MAKING A MARK
Our work, our purpose as a brand naming agency, is to make a positive impact on the world around us: to help visionary companies bring remarkable innovations to life with creative and effective names and identities.
Catchword recently worked with Rotten Tomatoes, the iconic review site and go-to guide for film and television viewers, to create a new name for its Audience Score (the regular-folk counterpart to the professional critics’ Tomatometer). Both tasty and fun, the name Popcornmeter is instantly understandable, aligns perfectly with the existing popcorn icons, and naturally inspired the new handles for good (Hot) and bad (Stale) scores.
There’s a lot to learn about branding and naming. We’re here to help. For a quarter century, we’ve been thinking and writing about this business. Our tips, guides, commentaries, name reviews, and other insights and resources will get you up to speed in no time. (Subscribe to the CatchThis™ newsletter, and you’ll be sure not to miss the latest.)
