snack food naming
A light, crispy, and curvy new Cheez-It snack product
When Kellogg’s approached Catchword to name its exciting new Cheez-It snack food, we immediately requested samples. You know, for creative inspiration. The new snack had all the crispiness and 100% real cheese of the original Cheez-It baked cracker but with a new curvy form factor and even more satisfying crunch. These irresistible bites were just as munchable, bingeable, and delicious as we expected.
After we developed more than 1,600 names for the product, Kellogg’s adopted Snap’d, underscoring a crunchy, crispy mouthfeel and establishing a new and distinctive name style for the Cheez-It brand.