Macmillan Learning, a leader in education, has evolved from a traditional publisher into a dynamic edtech innovator, offering platforms, content, and research that empower “Boundless Learning” for students and institutions alike. To reflect this transformation, our agency reimagined their visual identity, creating a cohesive logo suite and brand system that unifies Macmillan Learning, BFW Publishers, and their digital platforms, Achieve and iClicker. At the heart of the new identity is a radial logo symbolizing the core of knowledge radiating outward—representing diverse learning pathways, connection, and growth. With a modern, digital-first aesthetic, multi-dimensional colors, and an expansive iconography system, the identity communicates innovation, accessibility, and aspiration. The resulting brand system—including logos, icon and image libraries, typography, color palette, and a fully updated style guide—positions Macmillan Learning as a forward-thinking, inclusive, and inspiring force in the educational landscape.
