After Elance and oDesk—the world’s largest freelance marketplaces—merged in 2013, they decided to rebrand under a unified name to maximize international impact. They called on Catchword to develop a name that would capture their vision and inspire their global community of millions of independent professionals and the businesses hiring them.
The name Upwork is as innovative and impactful as the company itself, which has grown to more than 12 million registered freelancers worldwide and been named the #1 freelance platform. The company has won dozens of awards for its platform and has been recognized for its excellence as an employer. TIME named Upwork one of the 100 Most Influential Companies of 2022.
The name, a highly natural coining, positions Upwork as more than a gig marketplace, but a place that reimagines and elevates independent work—where workers and businesses alike can up their game.
“Our mission to create economic opportunities so people have better lives has taken us so much further. As a result, we’ve become the world’s work marketplace where every day businesses of all sizes and independent talent from around the globe meet here to accomplish incredible things.”
Hayden Brown | President & CEO, Upwork
409 13th St., 12th Floor Oakland, CA 94612
260 Madison Avenue
New York, NY 10016
409 13th St., 12th Floor
Oakland, CA 94612
260 Madison Avenue
New York, NY 10016
