Life is visual

Humans have used images to make sense of their world since they first stood upright. Through these visual expressions, we can connect to our ancestors across tens of thousands of years. After all this time and the evolving richness of the word, there is still no more immediate communication than the image. Make sure what your customers see represents you at your best.

Design for brands

Catchword will bring your brand to life through rich visuals that map beautifully to your strategy. Our designers will work closely with you to develop distinctive, meaningful visual elements that resonate with your audiences. By integrating design considerations into every step of our branding process, we make your brand a complete verbal and visual being, ready to make its mark on the world.



Logo and name are the most recognizable elements of any brand. And that’s a good thing, because they complete and support each other to express who you are and what you do. Catchword will create an engaging logo or wordmark that clearly and authentically communicates your brand to the people you want to reach.

Identity System

The visual identity system is your logo or wordmark in all the contexts you’ll need to run your business. It includes color palettes, typography, and instructions for how to consistently deploy your visual identity in a simple, easy-to-understand guide.


Templates & Touchpoints

To help ready you for brand rollout and what comes next, we can create icon libraries, templates for presentations and reports, marketing collateral, signage, and just about any other communication you might require.

Brand Style Guidelines

Consistent brand visuals are key in everything you put out to the world that has a design component: logo, letterhead, website, packaging, and more. And key to ensuring brand consistency—and consistent recognition by customers—are clear and detailed guidelines for everything from color palette to photography to logo use.

Selected Work




When you love what you do, it shows in the work.And people notice.

MUSE Creative Awards | 2019–2022

Corporate Identity


Clutch | 2019–2021

#1 Branding Agency Worldwide


Transform Awards | 2018–2022

Naming Strategy


Influencer Marketing Hub | 2020–2022

Top Branding Agency


How can we

help you?


Creating visuals that communicate your brand beautifully while mapping to strategy isn’t easy, and isn’t something even seasoned marketers do every day. Our two decades working and thinking about brand and visual expression have yielded some wisdom, which we share below and in our Insights & Resources. If you don’t find what you’re looking for, reach out. We’re happy to chat.