Purpose, clarity, connection

You can’t build a great brand until you know why you go to work every day. Then you need to be able to say it in words people can understand, and remember. See those heads nodding when they hear, see, read your message? That’s branding that cuts through the noise, that connects, that works.

Pillars of success

Catchword has guided brands old, new, and reborn to greater clarity and more meaningful connections with customers. We’ll help you to define and position your brand and craft authentic messaging that resonates with target audiences. And if your product offerings are a bit disorganized, we’ll help you clean house so customers can easily find the solution they need.

Selected Work

TELUS International



When you love what you do, it shows in the work.And people notice.

Clutch | 2019–2022

#1 Branding Agency Worldwide


MUSE Creative Awards | 2020–2022

Corporate Brand Identity


Transform Awards | 2018–2020

Excellence in Naming Strategy


London International Awards (LIA) | 2016

Verbal Identity


How can we

help you?


Defining your most fundamental attributes can be incredibly challenging. (It’s no coincidence that “Who am I?” is the psychological, philosophical, and spiritual question for the ages.) Our 2+ decades working and thinking about branding have yielded some wisdom, which we share below and in our Insights & Resources. If you don’t find what you’re looking for, reach out. We’re happy to chat.