A great brand starts with the right strategy and the perfect name
We’ll help you define the who, what, and why of your brand and distill it into the right words and visuals to resonate with your audience.
brand strategy
Your brand isn’t just what your company or product does, but for whom, how, and why. Before you can create your name and marketing strategy, you must be clear about your beliefs and purpose, audiences, marketspace, and what makes you special. Through discovery and distillation, we will help you build a rock-solid foundation for every touchpoint.
- Brand Positioning
- Brand Architecture
- Brand Messaging & Copywriting
- Taglines
Naming
Catchword creates world-class names that speak directly to our clients’ DNA and position them for the greatest possible success. Catchword names are on cars and in malls, on grocery shelves and app stores, on billboards and at the opening bell of the NYSE. Sparking imaginations and connecting to enduring human stories, our names have become a part of the very culture around us.
- Company Naming
- Product & Service Naming
- Linguistic & Cultural Analysis
- Brandable Domain Names
visual identity
Life is visual. It isn’t complete without color and form, and neither is your brand. Our logos and wordmarks, identity systems, templates, and comprehensive style guide seamlessly integrate with strategy to richly realize your new name and other brand elements.
- Logo
- Identity System
- Templates & Touchpoints
- Brand Style Guidelines
Selected Work
Cheez-It Product Names
Vuity
Fitbit Wearables
How can we help you?
Branding work is hard, and naming, especially, is a much bigger challenge than most realize (it’s only your most valuable brand asset). So where do you begin? We’d be happy to chat with you about all your needs.
