in names and numbers
Since our start in 1998, naming has transformed from cottage industry to serious marketing discipline. For Catchword, an early focus on Silicon Valley and internet startups gradually yielded to deep experience across industries, and collaborations with market leaders in every space—Amazon, PwC, Intel, GM, Aetna, and McDonald’s, to name a few. We’ve had the privilege to work with over 500 companies on over 1,000 naming projects. We’ve seen it all and named it all!
This following brief history encapsulates some of the highlights. You’ll hear how we got our start and how we chose the name Catchword—is there anything more challenging than a naming firm naming itself? And along with some fun facts about our firm, we’ll share favorite names we’ve created from each year of our history. Thanks for coming along on our ride!