Office environment solution naming

Naming an innovative office environment solution

Though an open-office plan has its merits, quite often it can be stressful and distracting. Plantronics (now Poly) developed a solution: an innovative soundscaping platform that combines nature-inspired audio and visuals and responsive software to transform offices into peaceful spaces of focus and collaboration. The multi-sensory, immersive “biophilic” experience—waterfall sculptures, sound design, digital windows and skylights, and virtual landscapes—lent itself to a name suggestive of an organic environment. Habitat was a natural. Readily connecting to the outdoors and alluding to comfort and home, Habitat asks us to reimagine our work environments as places fostering both productivity and well-being. The system was among the first to offer biophilic design for offices and was adopted by forward-thinking brands such as Hewlett-Packard and customer data platform leader Segment.
Client
Plantronics Habitat
Industry
B2B Tech
Service
Product Naming
PLANTRONICS-HABITAT-SOUNDSCAPING-FEATURE-IMAGE

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