Catchword is thrilled to announce wins for all four names entered in this year’s Hermes Creative Awards for excellence in brand naming.
- Platinum for Caribou, the new name for MotoRefi, the fintech company that helps customers find the best value with all things auto
- Gold for Vuity, the name of the game-changing new treatment from Allergan for age-related blurry vision
- Gold for PerSe, the name of Semtech’s new portfolio of sensing technology
- Honorable Mention for OTTO, the name of the automated digital manufacturing platform from Shapeways
“We couldn’t be more delighted and proud to see these names recognized by such an esteemed international competition,” said Catchword principal Mark Skoultchi. “It’s especially gratifying that the judges gave top honors to such different styles of names—from Caribou, a highly evocative yet unexpected metaphor, to Vuity, a gentle coinage that clearly and instantly communicates the brand message.”
The Hermes Creative Awards recognizes outstanding work by creative professionals in the concept, writing, and design of traditional and emerging media. More than 6,500 entries competed in 2022 from more than a dozen countries.
The competition is administered and judged by the Association of Marketing and Communication Professionals (AMCP), which consists of thousands of marketing, communication, branding, advertising, PR, and media production professionals. The name Hermes (the Greek messenger god) and the idea for the award statuette were chosen to represent our roles as the messengers and creators of marketing and communication materials.