The first TikTok In the Mix was announced in October 2023, with global powerhouse Cardi B, Brazilian superstar Anitta, Top 10 singer-songwriter Charlie Puth, and One Direction alum Niall Horan headlining and the event streaming live globally via TikTok LIVE, with video and event production by award-winning director Hamish Hamilton and Done+Dusted. Reaction to the announcement so far has been overwhelmingly positive, with coverage in all major music and cultural media.
"No other platform mixes music, creativity and community like TikTok. With In the Mix, our goal is to bring the For You feed to life for fans at the venue and on TikTok. Our vision is to create a show that is reimagined for the TikTok era and our music-loving global community.”
Paul Hourican, Global Head of Music Partnerships and Programming, TikTok