Full Portfolio


Beverage Naming

Bottled natural spring water for international food retailer Ahold (parent of Giant Food and Stop & Shop)


Healthcare company renaming

New name and visual identity for DNAMx, an emerging leader in medical screening and diagnostics

Adobe AIR

Software Platform Naming

Adobe’s game-changing software platform, which sits atop any operating system and functions seamlessly and invisibly

Adobe Atmosphere

Software Naming

Adobe’s application for creating web-based 3D worlds that can be accessed in real time with any browser

Adobe Photoshop Elements

Software Naming

Adobe’s smaller-lighter-friendlier version of Photoshop (for non-professionals)



Domain name for Triple Point Group, a leasing and lending business that enables everyday investors to earn a fixed rate of return on their capital by buying Advancr Bonds

Affusion Consulting

finance company naming

Management and consulting firm with a focus on business intelligence, risk and compliance


B2B Tech Naming

Innovative cybersecurity company that uses predictive AI to prevent advanced email threats

Ahold Sodas

Beverage Naming

Entire line of private-label sodas for international food retailer Ahold (parent of Giant Food and Stop & Shop)


Household Product Naming

Enviroscent’s innovative system that allows people to customize room fragrances using Infused ScentSticks™


wi-fi network naming

Ultra-performing home or office intelligent mesh Wi-Fi solution, creating multiple hotspots throughout your space.


Technology Company Domain

Domain name for Airmada, a company that builds autonomous ground stations for drones


Company Naming

Renamed premium design company i4 Design, later acquired by Publicis


Biotech Renaming

Renamed industry trade association from the awkward ALSSA to the more memorable ALDA

Allergan pHast

Healthcare technology naming

Proprietary technology for Allergan that allows for rapid adjustment to eye pH

Allergan Refresh Relieva

healthcare product naming

Eye drops from Allergan specially formulated to relieve the discomfort of dry, irritated eyes and prevent further irritation

Allergan Vuity

healthcare product naming

The first and only eye drop treatment for presbyopia (age-related blurry near vision), a condition affecting 128 million Americans

Allstate GoodForLife

Life Insurance Naming

Allstate’s innovative life-insurance program offering coverage for critical medical needs during one’s lifetime

Allstate House & Home

Residential Insurance Naming

Allstate's personalized insurance plan to cover buildings and possessions on residential property

Allstate MarketSmart

Financial product naming

Fixed annuity for Allstate, the second-largest personal insurer in the nation

Allstate RightFit

Financial Product Naming

Allstate’s annuity program in which customers choose investment options that fit their risk tolerance

Allstate Whole Life Advantage

life insurance naming

Whole life insurance for Allstate, the second-largest personal insurer in the nation

Allstate Your Choice Auto

Auto Insurance Naming

Allstate’s auto insurance program that gives customers a range of options when choosing insurance features

Allstate Your Choice Home

Residential Insurance Naming

Allstate’s home insurance program that gives customers a range of options when choosing insurance features


Nonprofit renaming

Renamed Social Interest Solutions (SIS) to reflect its mission to help communities through tech and strategy solutions

Amazon Fashion

Private label branding

Amazon Fashion is one of Catchword's newest clients. Our team is developing private label brands for the division.

American Red Cross

Slogan development

"Do more than cross your fingers," slogan for emergency-preparedness campaign


Naming Architecture and B2C Tech Naming

Naming architecture and naming strategy for leading genealogy site


B2C Tech Naming

Tool that lets readers get contextual info without leaving a web page (later acquired by Google)


Healthcare IT Naming

Danish company specializing in healthcare IT solutions that increase patient safety and treatment efficiency


education company naming

Renamed Campus Explorer to highlight its targeted services that help schools reach, enroll, and retain students

Arena of Valor

video game naming

An epic new 5v5 multiplayer online battle arena (MOBA) designed by Tencent Games


Tech Startup Naming

Business productivity company and its web platform for integrating a variety of work-related applications


Healthcare Naming

Dietary supplement that helps boost progesterone levels and improve women’s hormone balance

Asian American Civic Association

Tagline Development

Tagline covering a variety of immigrant services: "Educate. Empower. Employ."


B2B Tech Company Naming

Renamed Quadratec, which makes software for managing and archiving data


Event naming

Annual celebration of athletics, wellness, and entertainment created by Dwayne “The Rock” Johnson and Dany Garcia.


car naming

Volkswagen's head-turning, 3-row family SUV with panoramic sunroof and other premium features

Attain by Aetna

app naming

An innovative healthcare app for Aetna


consumer electronics naming

A new brand of laptops, smart devices and other electronics that fit today’s vibrant lifestyle


B2B Tech Company Naming

Software firm and its cloud-based suite, which helps marketers build brand awareness

Backbeat Pro

Wireless Product Naming

Top-of-the-line, wireless headset for home and office use from audio giant Plantronics

Beach St.

beverage naming

New line of hard sodas made with pure vodka, carbonated water, and fruit zest

Beyond the Scale

Lifestyle Naming

Weight Watchers’ ultra-personalized program for healthful eating, fitness, and fulfillment

The Big Lead

sports website naming

Destination sports website with intelligent analysis, strong opinion & breaking news

BlackBerry Active Frames

B2C Feature Naming

BlackBerry feature that lets users view all their favorite apps that are running at any given time

BlackBerry Natural Sound

B2C Tech Naming

Blackberry's advanced audio technology for voice and video calls that enhances clarity and realism

BlackBerry Z10 & Q10

phone naming and architecture

Name, naming architecture, and strategy for BlackBerry, including creation of the current alphanumeric system

Blair Hall Advisors

financial company naming

Blair Hall Advisors is an independent, private wealth-management firm that provides comprehensive financial solutions

Blue Vista

environmental company naming

Blue Vista is an environmental company and platform that provides tools for people to help build clean communities


B2B Tech Company Naming

Renamed provider of network storage systems


Mobile Tech Naming

Renamed mobile payment company and its new product, which allows customers to buy "beaucoup" online


Professional Company Naming

German branding agency that specializes in graphic design and digital prepress


Nonprofit Consultancy Naming

Nonprofit strategy consultancy that serves as a bridge connecting the nonprofit and for-profit sectors


Finance Platform Naming

Interbank's advanced Forex trading platform

California College of the Arts

Educational Institution Renaming

Renamed the California College of Arts and Crafts (CCAC) to shed outdated and misleading associations with "crafts"

Candescent Health

Healthcare Tech Naming

Healthcare technology company and its core software product

Canexia Health

Biotech company naming

Renamed an innovator in next-generation sequencing and cancer diagnosis

Canon Maxify

B2B Product Naming

Canon’s ground-breaking line of high-speed, Wi-Fi–enabled inkjet business printers for small offices

CAQH DirectAssure

healthcare provider solution naming

Platform that enables healthcare providers to update and confirm their directory information in one place

CAQH VeriFide

healthcare provider solution naming

Product solution for authenticating the accuracy and completeness of provider information to support credentialing decisions.


Healthcare Product Naming

Clorox’s line of top-quality caregiving products, directly available to consumers

Carefree Guideliner

Personal Product Naming

Carefree's pantiliner system, which guides women to the right level of pantiliner protection for their needs

Carefree Sleepwear

Personal Product Naming

Nighttime version of J&J’s Carefree Pantiliners with the comfort and softness of fine apparel


Healthcare Product Naming

Line of private-label healthcare products for international food retailer Ahold (parent of Giant Food and Stop & Shop)


Auto finance company renaming

Renaming a leader in automotive financial services


B2C Start-up Naming

The largest car subscription service in Switzerland, making cars, and mobility, easy


Biotech Naming

Leading pharma co that develops, makes, and distributes global drug solutions: a talented catalyst for positive change

Catalight Foundation

Nonprofit organization naming

New foundation, born from Easterseals Bay Area, that provides organizations strategy and technology solutions


B2B Company Naming

Swedish specialist in developing websites and managing e-commerce for large and small businesses


Pharmaceutical Domain

Domain name for Centrient Pharmaceuticals, a sustainable leader in antibiotics, statins and anti-fungals


Financial Company Naming

Fintech company that improves the efficiency, transparency and success of financial products and funds

Cheez-It Puff'd

snack food naming

A cheesy, airy, puffed new Cheez-It snack product

Cheez-It Snap'd

snack food naming

A light, crispy, and curvy new Cheez-It snack product

Chobani Flip

Food and Beverage Naming

Chobani’s new yogurt line with a side-compartment you flip open to add mix-ins like toasted almonds


B2C Product Naming

Philips’s line of slim, lightweight TVs that capture the clarity and vividness of a big-screen cinema experience

Cinnamon Toasters

Food and Beverage Naming

Malt-O-Meal’s accessible (read “affordable”) alternative to General Mills’ Cinnamon Toast Crunch


B2B Naming Architecture

Naming strategy and development for a global leader in networking

Cisco Finesse

Customer Service Product Naming

Cisco's browser-based customer service desktop: a customizable command center for agents and supervisors

Cisco HealthPresence

Healthcare Technology Naming

Cisco’s tech that enables healthcare specialists to evaluate patients remotely through HD video and medical devices

Cisco Videoscape

Video Tech Naming

Cisco’s breakthrough technology that delivers TV content to any mobile device

Clear Splash

beverage naming

Private-label line of zero-calorie, fruit-flavored sparkling water for Ahold (parent of Giant Food and Stop & Shop)


Software Platform Naming

Microsoft's web-based lead-management platform that automates lead creation, maintenance, and follow-up


healthcare software company naming

Cloud-based healthcare data solution provider focused on optimizing value based patient care


Sustainability company renaming

Renamed sustainable specialty products company to express its conversion of harmful chemicals to clean, everyday products


Tech Toy Naming

LeapFrog’s introductory computer for preschoolers, which won Parenting Magazine's Mom-Tested Toy of the Year

Clover Health

Healthcare Startup Naming

Startup that uses analytics to efficiently align insurers, patients, and providers for better health outcomes

CoActive Technologies

B2B Company Naming

Leading global manufacturer of interface technologies for automotive, telecom, mobile communications, and other markets


B2B Tech Company Naming

Specialist in barcoding and POS asset management solutions, as well as chip & PIN payment equipment


cybersecurity company naming

Renamed PhishMe to reflect expertise far beyond phishing to full-scale collective defense solutions that stay ahead of breaches


B2B tech company naming

Renamed NIIT Technologies, an India-based international leader in financial services, insurance, travel, and transportation

Collectives on Stack Overflow

Technology Product Naming

Online content grouping for tech companies seeking to deepen interactions with their users


Enterprise Naming

Company that offers enterprise software products (from "consonare," Latin for “sound together”)


Global Company Naming

Global provider of advisory, support, and security services

Converse Chuck II

Lifestyle Product Naming & Architecture

Naming strategy, architecture, and development for Converse's iconic Chuck Taylor All Star sneaker brand


CONSULTANCY Company Domain

Domain name for Copacity, outsourced renewables experts who serve as "in-house" consultants


Nonprofit Naming

California nonprofit devoted to preventing domestic violence


B2B Tech naming

Suite of cloud-based mobile business solutions that manage core aspects of customer relations and sales


Biotech Naming

Specialty pharmaceutical company focusing on dermatology products (from Latin "corium," meaning “skin”)


Global Naming Architecture

Naming architecture and protocol for Corning’s portfolio of hundreds of products

Corning Astra Glass

B2B product naming

Precisely engineered glass substrate for high-performance displays that produces brighter, faster, and more lifelike images.

Corning AutoGrade Gorilla Glass

automotive product naming

Lightweight yet tough line of glass solutions specifically designed for automotive displays

Corning ClearCurve

B2B Product Naming

Corning’s ultra-flexible fiber-optic technology, which bends and curves around tight spaces

Corning Concore

B2B Product Naming

Corning’s new type of ion-exchanged glass, which integrates cover glass and sensor plate functions

Corning Everon

B2B product naming

Optical communications solution family that provides customers tools, education, and collaboration opportunities

Corning Evolv

B2B product naming

Hardened connectivity solution family that offers the smallest terminals for FTTx networks

Corning Fibrance

b2b product naming

Corning's revolutionary light-diffusing fiber technology that bends without loss of color or light

Corning Guardiant

b2b product naming

Antimicrobial particles for protecting industrial applications such as paint from bacteria

Corning Lotus Glass

B2B Product Naming

Corning's exceptionally stable and pure display glass for hand-held devices

Corning Valor Glass

b2b product naming

Corning's revolutionary glass packaging for drug storage and delivery

Corning Willow Glass

b2b product naming

Corning's advanced, flexible screen to be used in making bendable mobile devices like smartphones and smart watches.

Counsyl Reliant

health test renaming

Renamed Counsyl's genetic test to determine the risk for hereditary cancers

Crazy 8

Apparel Line Naming & Domain Brokering

Gymboree's line of fashionable, affordable kids’ clothes and retail stores


Finance Naming

Asset management firm that advises investors and supports financial and registered investment advisors


Tech Company Renaming

Renamed eProject to reflect its new focus on customizable tools that enable companies to stay agile in the marketplace


Tech Company Renaming

Renamed CircumNav and its lead GPS product, which gives drivers real-time traffic data


B2B Tech Naming

Mobile and cloud technology provider for the business travel industry that leverages user preferences and behavior to generate a personalized experience


Makeup Product Domain

Domain name for Seint's color creme makeup product


FinTech Platform Domain

Domain name for Dexible, an automated crypto trading platform


Educational Naming

LeapFrog's gaming hand-held for kids in grades 1–4 that customizes learning while making it fun

Dockers Apparel

Retail Naming

Lines of pants, features, and types of fabric for one of America’s most beloved casual wear brands


Dating Consultancy Domain

Domain name for Doteworthy, a profile and writing consultant services company for online dating

Dr. Bob

Beverage Naming

Private-label flavored cola for international food retailer Ahold (parent of Giant Food and Stop & Shop)


Food Line Naming

Dreyer’s decadent line of super-creamy, super-premium ice creams


Social Tech Naming

Social marketplace for connecting with those who will help you realize your dream activities, shop, and more

Dunkin' Croissant Stuffers

Food naming

Dunkin’s new hot croissant filled with meat and cheese

Early Edge California

Nonprofit Naming

Nonprofit working to increase access to high-quality early learning for all of California’s children


Communications Technology Domain

Domain name for EasyVoip, a telecommunications company with VoIP solutions and services.


Technology Company Domain

Domain name for EasyWifi, afree and simple software that allows you to easily find and access local Wi-Fi hotspots


communications tech naming

A mobile phone station that gives smartphones desk phone capabilities, including support for chat and online meetings


Home siding product line naming

Line of innovative weather-resistant siding from Ply Gem, the leader in exterior home products


tech product family naming

Verifone's suite of of interactive, commerce-enabling payment devices


Nonprofit Naming

Nonprofit that equips and trains educators to effectively teach youth how to become successful entrepreneurs

EQ Saddle Science

Saddle company renaming

Renamed an equestrian company whose saddles perfect the connection between horse and rider


health and beauty naming

Lucky/Albertsons house line of OTC health and beauty aids (conveys their parity with the national brands)


Beverage Naming

Eaux Vives’s bottled water, referencing the glacial esker from which the water springs

ETS HEIghten

Educational Product Naming

ETS’s suite of computer-delivered, modular, and fully customizable assessments


Educational Product Naming

ETS’s new high school equivalency test that’s more accessible and affordable than the GED®

ETS Winsight

educational product naming

ETS's new suite of tools designed to measure students’ knowledge, skills and abilities in mathematics and English language arts.


global merger naming

Merger of six top life sciences companies to form integrated global services platform


B2C Tech Company Naming

Online community that helps consumers find local legal, medical, and financial experts

Express POOL

ride-sharing product naming

A more affordable carpooling solution from Uber. Walk to a location, share a ride, save money.


Automotive Naming

Toyo’s tire line that provides extended tread life for a wide range of cars and minivans

F-Secure Radar

cybersecurity platform naming

F-Secure’s turnkey solution for assessing vulnerability and scanning and managing internal and external threats

F-Secure ThreatShield

security solution naming

F-Secure’s security solution prevents and detects attacks early, with built-in network sandboxing technology to protect email and web traffic


Research Company Domain

Domain name for FactField, a research institute for well-founded data collection and analysis

Family Paths

mental health nonprofit naming

Mental health professionals and volunteers focused on helping low-income, multi-stressed individuals and families

Fancy Feast Broths

Pet Food Naming

Purina’s innovative gourmet broths for cats

Fantasy Fields

Furniture Line Naming

Teamson’s environmentally friendly line of imagination-inspiring children’s furniture


Food Company Domain

Domain for Feastables, an social media influencer-created organic chocolate bar and snack company

FEEDback Farm

innovative bioconversion farm naming

Farm that uses insects and novel methods of bioconversion to create sustainable agricultural ecosystems


Snack Food Naming

House brand of tortilla chips for Ahold (parent of Giant Food and Stop & Shop)


Cybersecurity Company Renaming

Renamed Netforts, a company offering hyper-vigilant, far-seeing network security systems

Fitbit Blaze

B2C fitness tech Naming

Fitbit’s stylish fitness smart watch with all-day tracking, GPS, music control, and call, text, and calendar alerts

Fitbit Charge

B2C fitness tech naming

Fitbit’s high-performance wristband with all-day tracking, real-time stats, and caller ID functionality

Fitbit Flex

B2C fitness tech naming

Fitbit's first wristband fitness tracker, which made fitness fashionable and comfortable

Fitbit Force

B2c fitness tech naming

A fitness wristband to be reckoned with, featuring an easy-to-read OLED display

Fitbit One

B2C fitness tech naming

Fitbit's wearable fitness tracker that enables you to track steps, stairs, calories, sleep, and more with one device

Fitbit Surge

b2c fitness tech naming

The ultimate fitness superwatch from Fitbit with GPS, heart rate, notifications, music, steps, sleep, calories, stairs, and more

Fitbit Zip

B2C fitness tech naming

Fitbit's simplest wearable fitness tracker -- fast, fun, and easy


B2C apparel tech naming

State-of-the-art 3D foot scanning and printing from HP to create custom-fit, personalized shoes


Fashion and style service naming

In-home fashion & style service for simplifying getting dressed everyday


B2C Tech Product Naming

Suite of online tools that facilitate collaboration for distributed teams


Healthcare Domain

Domain name for Flexterity, an online physiotherapy solution designed by experts, families, and patient groups to support children with neuromuscular diseases.

Fly Fusion

Lifestyle Product Naming

The upgrade to LeapFrog's Fly — a ballpoint pen that plays games, makes music, reads aloud, and more


Professional Firm Renaming

Renamed VC firm that guides portfolio companies (a ship’s flying bridge provides a clear view of all sides)

Freeman Architecture

B2B product naming architecture

Naming strategy and architecture for Freeman’s large portfolio of event management, marketing, and design products

Freeman Education Solutions

B2B tech renaming

Digital tools from industry-leader Freeman to help customers educate their audience

Freeman Engagement Solutions

engagement tech naming

Digital tools from industry-leader Freeman to help customers engage audiences before, during, and after events

Freeman Event Planning Solutions

B2B product naming

Digital tools from industry-leader Freeman to help customers plan events

Fuzion by Freeman

Event technology product naming

The first-ever open digital event tech platform that creates a seamless experience for organizers and attendees


Biotech Spin-off Naming

Biotech spin-off that facilitates fast, free-flowing scientific experimentation through information management

Freeslate CM Protégé

B2B Tech Naming

Freeslate’s family of automation solutions for specific laboratory processes, leveraging the capabilities of their larger CM3 system

Frontlines: Fuel of War

Video Game Naming

First-person shooter game from THQ set in a world war over oil


B2B Tech Product Naming

Belkin's Bluetooth wireless speaker combining power, clarity, and four different sound modes


Insurance company spinoff naming

Annuity-focused life insurance company, spun off from Group 1001 (formerly Delaware Life)


internal initiative naming

An internal Unilever initiative to create a positive environment for women and help them reach their full potential


Multinational Online Retail Naming

Chinese e-commerce site whose name works in English (gargantuan) and Mandarin (loosely: "pursuit team")


B2B Startup Naming

Tech startup that helps firms take their website’s performance up a notch

Generations Network

Parent Company Naming

Parent company name to unify disparate genealogy sites, including Ancestry.com and MyFamily.com

Glo Fiber

Telecom service naming

High-speed fiber optic network for residential customers from regional telecom company Shentel


b2b technology naming

Revolutionary new, scalable and flexible platform for building automated driving solutions


Platform renaming

All-in-one class management software for sports studios


Online Retail Naming

Online shop and catalogue offering products from home furnishings to jewelry to electronics

Great Edventures

e-commerce marketplace naming

GreatSchools’ Groupon-like offering of deeply discounted enrichment and educational activities


Snack Food Naming

House brand of nacho-cheese tortilla chips for international food retailer Ahold (parent of Giant Food and Stop & Shop)


Office environment solution naming

Innovative, nature-inspired audio/visual software solution for office environments


Ingredient line naming

Line of sustainable derived natural ingredients to improve performance, efficiency, application, and sensory appeal across a range of beauty industry categories


Music App Naming

App that helps concert-goers find the best live music nearby

Her Move

Lifestyle Program Naming

GlaxoSmithKline’s first web-based lifestyle program for women in all stages of HER2-positive breast cancer


Finance Renaming

Renamed auto insurer Infinity National Insurance


Tagline Development

"Intelligence to move forward," new tagline that communicates the company's thoughtfulness and accurate, actionable data

The Home Depot

Lifestyle product naming

Named scores of products for multiple business groups

Home ID

B2C Tech Service Naming

Cloud-based service for tracking home information, including repair history and room-by-room inventories


Private-Label F&B Naming

Private-label brand encompassing a broad range of household products for Lucky/Albertsons


staffing company naming

Renamed The Premier Group, a 30 year established staffing company

Humane Rescue Alliance

Nonprofit Organization Naming

Merger of the Washington Humane Society and The Washington Animal Rescue League

Ice Break

Beverage Naming

Private-label soda for international food retailer Ahold (parent of Giant Food and Stop & Shop)


Tagline Creation

"Everybody, Everywhere," new tagline for ICQ, the very first instant-messaging company


Movie Naming

20th Century Fox’s sci-fi comedy (and cult classic) about a dystopian, dumbed-down society of the future


life sciences company renaming

Renamed Kyn Therapeutics to reflect a broad perspective and understanding of cancer and how to fight it

Indeed Architecture

naming strategy and architecture

Ongoing corporate and product naming strategy for the world’s #1 job site

Indeed Flex

Employment tech naming

#1 job site Indeed’s temp platform enables you to work the schedule, location, and pay rate that works for you


B2C Tech Company Naming

Ingenious, pay-per-call advice network offering everything from tax advice to astrology readings online


tech company renaming

Gene-editing tech company that puts researchers in control with tools including a family of CRISPR enzymes


Online Insurance Platform Naming

Infinity Insurance’s ultra user-friendly online auto product for web-savvy insurance shoppers

Intel Adaptix

software toolkit naming

New toolset that uses machine learning algorithms and advanced power control settings for enhanced control of processor performance

Intel Arc

B2B tech product naming

New line of high-end graphics solutions that deliver immersive gaming and visuals, powerful multi-tasking, and seamless streaming

Intel Optane

B2B Tech Product Naming

Intel’s revolutionary technology that combines the speed of RAM with the resilience of hard-drive memory

Intel True View

tech product renaming

Renamed FreeD, Intel’s innovative, multi-perspective 3D video platform

IntelePeer Fluent

B2B Tech Product Naming

IntelePeer's Federation-as-a-Service tech: enables service providers and enterprises to connect seamlessly


Medical Device Naming and Tagline

Name and tagline—"Pure & Simple"—for the new molecular purification system from Purigen Bio


Tech Company Renaming

Renamed txteagle, builders of first platform for engaging emerging-market consumers via mobile (jana = "people" in Sanskrit)


Software Suite Naming

ZS Associates’ powerful suite of software tools for streamlining and optimizing sales efforts


coffee beverage naming

Peet’s new freshly brewed iced coffee beverage


App Naming

Mobile app for voice control of Android devices and iPhones using speech recognition and production technology

Juniper Networks Architecture

naming strategy and architecture

Ongoing consultation with networking solutions leader Juniper Networks to develop a consistent approach to naming

K-Y Sensual Mist

Healthcare Lifestyle Naming

K-Y’s new, fun way to apply lubricant: a sensuous spray

Kames Capital

Finance Spinoff Naming

UK asset management arm of Aegon Group, named to differentiate it from Aegon’s insurance and pension businesses


Biotech Product Naming

Exagen Diagnostics’s two genomic tests that identify women at low risk of cancer recurrence


Global B2B Tech Naming

Agilent spin-off whose electronic testing and measurement solutions unlock critical insights

Keysight IntegraVision

b2b tech naming

Quick and interactive power analyzers that enables R&D engineers to measure and visualize

Keysight PathWave

Software platform naming

Integrated software platform from Keysight that offers a streamlined path to innovation


B2B Tech Company Naming

Hardware co that uses breakthrough chip technology to make super-performance, open-source database servers


Global Online Service Naming

eBay’s subsidiary offering a global (yet community-based) online classifieds service

Kyocera Deco, Tempo, Lingo

Mobile Tech Naming

Naming architecture system that united (and distinguished) a new family of smartphones from Kyocera


appliance line naming

The premium line of undercounter appliances for wine and other beverages from leading kitchen, bath, and lighting supplier Ferguson



Domain name for Lenderful, a company bringing the mortgage loan process into the 21st century

Levi Strauss Signature

Brand name architecture

Naming architecture for iconic jeans brand


company and platform naming

Company and its software platform that provides charities with greater reach through digital and social media


Professional Finance Naming

Fast-moving, Silicon Valley VC firm, named to stand out from its competitors’ stodgy, law firm-like monikers


Web development company naming

Builder of scalable, robust web applications that leverage data to serve clients such as eBay and The New York Times.


Social Platform and Financial Naming

Payvment’s social commerce platform, where Facebook shoppers can discover the hottest trends and coolest products


Tech Product and Company Naming

Tech company and its award-winning smartpen, which captures writing, audio, and more


b2b platform naming

Hitachi’s core IoT platform for developing digital solutions, services, and technologies that turn data into insights


Professional Company Naming

Leading light and global player in talent management solutions


Financial Product Naming

Prepaid debit card for those facing challenges getting credit, later affiliated with Visa

Magellan Maestro

Tech Product Naming

Magellan’s elegant line of GPS car devices that guide drivers to their destinations in style

Magellan Triton

GPS naming

Line of handheld GPS devices from Magellan

Magellan VantagePoint

software naming

Unique software application that allows Magellan GPS users to manage their outdoor GPS experience

Main Street

Food & Beverage Naming

Private-label line of root beer and other old-fashioned sodas for Ahold (parent of Giant Food and Stop & Shop)


Lifestyle Tech Naming

Corning’s technology that turns photos into vivid, everlasting art by printing them on break-resistant glass


Service Naming with Exact .com

Online service that matches potential customers with local businesses


Global Food and Beverage Naming

McDonald’s upscale, customizable chicken sandwich that signaled a new menu concept

McCafé Beverages

Beverage Naming and Architecture

McDonald’s new line of coffee beverages to compete with Starbucks and Dunkin' Donuts

McDonald’s Artisan Chicken

Sandwich Naming

McDonald’s new grilled chicken sandwich featuring a seasoned fillet on a hand-crafted roll

McDonald’s Chicken Flatbreads

Food Naming

McDonald’s entry into the flatbread sandwiches arena


Company Naming with Exact .com

Market-leading customer experience management company that enables continuous tracking of customer feedback

Medley Health

Healthcare Technology Naming

Medical practice whose suite of services for doctors and patients furthers communication and collaboration


finance company naming

Student loan company and its platform, which uses academic performance data to enhance lending decisions


Food & Beverage Naming

Master brand of a food line catering to Latino/Hispanic consumers for Ahold (parent of Giant and Stop & Shop)

Midwest Airlines Saver Service

Lifestyle Product Naming

Midwest Airlines' low-fare, low-frills offering for leisure travelers

Midwest Airlines Signature Service

Lifestyle Product Naming

Midwest Airlines' premium offering for business customers


Tech Product Naming

Contegix's fully customizable cloud hosting service for clients of every size -- startup to enterprise

Mirador Capital

Finance Company Naming

VC firm offering a top-level “fund of funds” for VCs and their investors (mirador = “vantage point” in Spanish)


medical screening company naming

Renamed AknaDx, a new medical screening company that creates precise, actionable, non-invasive tests for maternal-fetal health


Premium Food Naming

Gordon Dessert’s new line of mochi confections (premium ice cream wrapped in sticky rice dough)

Mom's Best

Food & Bev Company Naming

Naming Malt-O-Meal’s instant oatmeal turned into naming their natural cereal line and renaming the company

Monistat Soothing Care

Personal Care Product Naming

J&J’s line of feminine care products that relieve itching, irritation, and chafing


Pharmaceutical Domain

Domain name for Motegrity, a brand-name prescription drug that's approved for use in adults to treat chronic idiopathic constipation (CIC).

Muffin Tops

Food and Beverage Naming

Malt-O-Meal’s cereal combining the flavor of blueberries with the taste of fresh-baked muffins

MX Unleashed

Game Naming

THQ's off-road motocross racing game, hailed as "even more fun than the real thing"

Myriad Complete

healthcare naming

Suite of screening and testing solutions that integrates workflows and patients’ lives

Myriad Foresight

healthcare naming

Screening test that detects at risk pregancies affected by serious inherited conditions


women's clothing naming

Line of Capri style women's cotton stretch pants for Dockers


B2B Company Naming

European semiconductor company whose services range from developing and manufacturing to testing and engineering


Biotech Product Naming

Allergan’s line of saline and silicone gel implants designed for breast enhancement, augmentation, and reconstruction

Natural Promise

company naming

Natural and eco-conscious pet grooming products that support the health and well-being of pets and the planet.

The Nature Conservancy

Tagline development

Added “on Earth” to the existing tagline to anchor it in the natural world, and give it urgency and heft

Nature’s Promise

Food & Beverage Naming

Umbrella brand name for line of 500+ natural/organic products for Ahold (parent of Giant Food and Stop & Shop)


Healthcare Company Naming

Company that develops extremely precise and highly innovative implants for extremity surgery


Company and App Naming

Helped name a company and its app that matches transportation demand with supply

Ninth Wave

Fintech spinoff naming

Spinoff of EEI's financial data platform, which sweeps away obstructive complexity to create a universal standard.


Global Architecture and Naming Strategy

Business product naming architecture and strategy for global communications and IT giant

North of Nine Communications

Professional Company Spin-off Naming

PR giant Burson-Marsteller’s spin-off agency, specializing in tech-based innovation accounts


Business & Finance Domain

Domain name for Notient, a set of automation tools & graphs to help you invest and manage your peer to peer lending portfolio


company renaming

Renamed Motus Data, an innovator in integrated solutions for optimization of field operations for energy producers


nutritional bar naming

Line of nutrition and energy bars from Balance/Kraft


animal feed company naming

Natural horse feed provider that uses locally and sustainably sourced ingredients and next generation science

Online Guardian

Tech Product Naming

Trend Micro’s software that lets parents monitor their kids’ Internet and social media activity and take steps to protect them


Healthcare Software Company Naming

Company whose software for hospitals and nursing homes facilitates hiring, scheduling, and communicating with staff


Tech Startup Naming

Startup and its analytic engine that aggregates and synthesizes a person’s data to find patterns and insights


Conference slogan creation

Slogan for the international annual conference for OSIsoft, industry leader in real-time data management


3D Printing Service Naming

End-to-end digital 3D printing software platform that helps automate manufacturing processes


Tech Company Naming

Wi-Fi tech company whose communication platform enables seamless transfer of data (from "osmosis")

Palm Prē

Mobile Tech Naming

Palm’s new smartphone, which has a prescient ability to anticipate users’ needs

Pampers First Steps

Lifestyle Naming

Pampers EasyUps' line of absorbent training pants for toddlers


Professional Services Naming

Designer of global customized incentive and engagement programs, later acquired by Blackhawk Networks

Pepsi Blue

soft drink naming

Pepsi's iconic berry blue carbonated soft drink


Finance Domain

Domain name for Perquest, an online payroll service designed to bring a new level of flexibility and ease-of-use to payroll processing.


Healthcare Naming

Healthcare conglomerate providing sleep diagnostic and therapeutic services and diagnostic balance testing


B2B tech product naming

Line of sensing technologies for use in smartphones, tablets, and wearables

PI Coresight

B2B Tech Product Naming

Web-based tool that lets the user quickly and easily analyze enterprise-wide data in the OSIsoft PI System


Tech Product Naming

Small Bluetooth device that alerts cellphone owners to incoming calls and other events


Lifestyle Company Domain

Domain name for Pivia, an Italian beauty and fashion company


Tech Naming Architecture

Streamlined naming architecture and strategy for a strong masterbrand


Online Gaming Naming

Online service that lets you track gameplay, see what friends are playing, and follow the hottest games


Food & Beverage Naming

Pioneer’s heart-healthy soybean oil


snack food naming

The original healthier, lighter potato chip snacks

Posit Science

Software Company Naming

Software company that creates computer games for brain fitness designed by neuroscientists

Premise Health

Healthcare Company Naming

Worksite healthcare solutions provider serving 200+ premier corporations, formed through merger of two industry leaders


online music store naming

Online music store developed jointly by Universal Music Group and Sony Music Entertainment


Professional Services Naming

Provider of virtual administrative services for executives


B2B Tech Product Naming

AgileTV’s voice-activated and server-centric voice recognition technology that lets TV viewers search for favorite programs


Biotech Company Naming

Renamed tech company Cell BioSciences to reflect its new focus on simplifying protein research


Food Brand Domain

Domain name for Protella, a brand that produces specialized chocolate-based products in its different forms

PSI Bridge

technology naming

Remote proctoring technology that seamlessly connects with any test delivery system and supports every phase of assessment

PSI Dimensions

platform naming

Comprehensive and customizable platform for test generation, delivery, and reporting

PSI Services

tagline development

"Testing Excellence," tagline for global testing leader PSI Services

PSI True Talent

cloud-based technology naming

Cloud-based assessment platform, including more than 500 of the world’s top online assessments for hiring and development

PSI Where People Meet Potential

marketing messaging

"Where People Meet Potential," website headline for global testing leader PSI Services


Company Naming

Domain name for Purafide, an air purifier and accessories company


Finance product naming

Product to build and grow mobile revenues by streamlining in-app purchase integration.


Food & Beverage Naming

First Quality Enterprise’s bottled water that undergoes a 10-step purification process

Puzzle & Glory

mobile game naming

Match-3, free-to-play, mobile role-playing game for SEGA


Fitness Platform Naming

Interactive platform that connects fitness and wellness enthusiasts to each other and to fitness professionals


Personal Electronics Naming

Belkin's ultra-efficient, ultra-slim, and ultra-cool keyboard that coordinates seamlessly with the iPad Air


Startup Naming

Startup and its search engine, which delivers more relevant results to sophisticated users


Global Lifestyle Company Naming

Luxury vacation club featuring opulent homes in some of the world’s most quintessentially beautiful places


App Naming

The only trademark search app for the iPhone, which also allows users to screen brand names and get brand information


soft drink naming

Private-label lemon-lime soda for international food retailer Ahold (parent of Giant Food and Stop & Shop)

Race to Nowhere

Documentary Naming and Tagline development

"Race to Nowhere: The Dark Side of America's Achievement Culture," a documentary exploring the extreme pressures faced by American schoolchildren


B2B tech product naming

Cloud-based e-commerce tech platform for sales & marketing professionals to monetize untapped revenue sources.


Food & Beverage Naming

Private-label cola for international food retailer Ahold (parent of Giant Food and Stop & Shop)


Food & Beverage Naming

Private-label high-energy soda for international food retailer Ahold (parent of Giant Food and Stop & Shop)

Rancher’s Reserve

Food & Beverage Naming

Safeway’s top-of-the-line beef

RBC Reach

Finance product naming

Corporate accelerator program for high-impact startups from RBC (Royal Bank of Canada)

Real Life Retirement

Financial and Professional Services Naming

Charles Schwab's collection of retirement services, including personal one-on-one consultations and online tools


Movie Naming

Martin Lawrence comedy about a hot-tempered college basketball coach who finds happiness coaching a middle-school team


E-commerce solution naming

Unified tool for managing e-commerce stores across multiple platforms

Ripple Networks

B2C Tech Company Renaming

Renamed ActiveMaps, whose in-store screens deliver news, weather, entertainment, and customized content

RMS Architecture

Naming strategy and product naming

Ongoing naming architecture consultation and product naming for leading risk management solution company

RMS Core, Enhanced, Comprehensive, Jumpstart

B2B Service Naming

Service category and starter pack names for world-leading catastrophe risk modeling and solutions company RMS

RMS Data Bridge

B2B tech naming

Service to move existing integrations to other RMS platforms, to employ custom databases, and to facilitate workflows

RMS Global Compensation & Career Framework

Internal program naming

Internal program and pay structure names for world-leading catastrophe risk modeling and solutions company RMS

RMS Risk Intelligence

B2B tech naming

Flexible platform that uses big data to improve risk management and support profitable risk selection

RMS Risk InvestorIQ

B2B tech naming

Catastrophe risk management insights platform for competitive portfolio management


B2B tech naming

Application that assesses in seconds a location’s vulnerability to crime, natural disaster, and other risks

Roku Express, Premiere, Ultra

b2c tech product naming

Three consumer tech products for the leader in streaming media


lifestyle b2c brand naming

Korean online and brick and mortar eyeglasses retailer and mobile application

Sam '76

Beer Naming

A lager/ale hybrid beer from Boston Beer with a focus on American sourced ingredients


B2B Professional Services Company Naming

Domain name for a corporate consulting company that guides growing businesses through the complex world of IT


Software and App Naming

Software company and its app that helps people find Christian scripture personalized to their needs


Name and tagline development

"Securest: Safety and comfort you can trust," name and tagline for Rhodia's flame-resistant sleepwear fabric


B2B Tech Renaming

Renamed Moteiv, whose wireless networks use tiny sensors to pick up and send data (“scintilla” + "send" and "sensor")


Tech Platform Naming

Video-on-demand platform for two of Canada’s biggest media/telecom companies, Rogers and Shaw

Simply Good

nutritional bar naming

Family of all-natural nutritional bars from Atkins Nutritionals


Tech Company Renaming

Renamed tech company cRight to reflect its move beyond copyright enforcement to P2P content-sharing


Moving service company renaming

Renamed CableMover to make clear it helps you move all your accounts—internet, smart home, and more—to your new location


Food & Beverage Naming

Helped Chipotle name its new meat alternative ingredient (“sofrito” is “lightly fried” in Spanish)


blockchain company naming

The first blockchain company powered by its own private renewable energy

Spalding Infusion

Lifestyle Product Naming

Ingredient brand for Spalding’s in-ball micro pump that keeps sports balls inflated


Tagline development

"True to the Game," tagline for Spalding that has inspired the company for more than a decade


Tech Company Renaming

Renamed wireless charging startup Pi Charging to reflect its expanding business and vision


b2b tech company naming

Spinoff from IMEC that develops low-cost, miniaturized optical spectral sensing solutions


Beverage Naming

Private-label cola for international food retailer Ahold (parent of Giant Food and Stop & Shop)

Spirit Storm

Mobile Game Naming

Kabam’s highly immersive action role-playing game for mobile devices

Splashdown Rides Gone Wild

video game naming

THQ's epic jet-ski race around the world

Spot Lifter

clothing feature naming

Innovative pant finish that releases stains and maintains a clean look


Lifestyle Naming

Gap’s innovative customer rewards program, which automatically credits shoppers when prices drop after a purchase


Financial Naming

Independent, award-winning warranty provider (named one of the top 100 websites of 2010 by PC Magazine) and its product

Stampede Light

Adult Beverage Naming

The first government-approved beer with added B-vitamins

Starbucks Refreshers

Food & Beverage Naming

Starbucks’ new line of sparkling energy-boosting beverages


Beverage Naming

Private-label ginger ale and club soda for international food retailer Ahold (parent of Giant Food and Stop & Shop)

Storyscape, Eternal City, Life 2.0, Edge of Extinction

Video game naming

Completely immersive narrative video game series and three of its lead games


Lifestyle Technology Naming

InStyle magazine’s new website, where fashionistas can use highly customizable searches to find the styles they want


B2B Tech Naming

Leader in data center infrastructure management software


Food & Beverage Naming

Line of fruit-flavored sodas for international food retailer Ahold (parent of Giant Food and Stop & Shop)

Sunrise Valley

food and beverage naming

Line of frozen juice concentrates for international food retailer Ahold (parent of Giant Food and Stop & Shop)


Lifestyle, Toy Naming

Paper Magic’s line of kids’ stickers that wash off walls with ease


Healthcare Spinoff Naming

Spinoff from Healthline Networks whose software enables clinicians to extract insights from messy, unstructured data


Pharmaceutical company naming

Helped rename clinical-stage specialty pharma company developing drugs to help patients with serious, debilitating disease


B2B Tech Company Naming

Renamed company whose web-experience software yields near-magical insight (like reading tea leaves) into customers’ shopping behavior

TELUS International

Company naming strategy

Naming strategy and equity study to determine the suitability of the TELUS International name and descriptor


real estate software company naming

Mobile solution for real estate agents to manage clients, communications, referrals, prospects, and more

TikTok Effect House

Tech initiative naming

Naming the new augmented reality creator initiative for TikTok

Total Droid

Tech Naming

Comprehensive security suite for Droid phones that automatically monitors your phone and scans apps for viruses


Professional Services Domain

Domain name for Trajector, a company that helps people with disabilities receive the benefits they are medically, legally and ethically qualified for

Trend Micro

B2B Naming and Naming Architecture

Software naming strategy and architectural development for global leader in IT security

Trimble Pulse

b2b tech platform naming

Software platform that enables the delivery of field service excellence

TrinityRail ReVu360

Evaluation solution naming

Online, 360-degree, detailed evaluation solution for evaluating railcars before purchase, eliminating costly in-person review at the plant

TrinityRail Trinsight

Digital platform naming

Next-gen digital platform that monitors sensor-equipped rail cars and their freight in real time, from origin to destination.


b2b tech naming

Family of IP network and reporting appliances from Infoblox


b2b company naming

Forensic training and advisory company servicing corporate executives and business negotiators


Online Professional Services Company Naming

The world’s largest online platforms for connecting clients and freelancers


Music streaming platform naming & tagline creation

"URSA: Music Extreaming," new music streaming company, platform, and service that better connects artists and fans


Company naming

A new digital company committed to solving the world’s toughest business and societal challenges


B2B Tech Naming

Renamed Leads360, which helps sales teams accelerate performance through cloud-based intelligent sales software


Automotive Naming

Toyo’s line of premium, all-season touring tires, designed for a variety of luxury vehicles


B2B Product Naming

Berry Plastics’ innovative polypropylene product for packaging both hot and cold food and beverages


company naming

Corning spin-off that develops smart, integrated solutions based on Fibrance light-diffusing fiber


B2C Tech Naming

Renamed Media Machines, whose innovative technology enables livelier, richer 3D virtual worlds (vivid + activity)


Consumer Product Domain

Domain name for Vivial, an innovative diamond manufacturing company


Personal Technology Naming

Technology company and its device that can stream a vast library of HD movie content with near-magical speed


B2B Naming Architecture

Naming architecture for global leader in web and video conferencing

Wells Fargo BudgetWatch

Financial Service Naming

Online service that helps Wells Fargo customers keep an eagle eye on their monthly budget and spending

Wells Fargo My Money Map

financial services naming

My Money Map allows customers to establish short- and long-term goals and budgets, and view their finances in a whole new way.

Wells Fargo vSafe

Financial Services Naming

Wells Fargo’s secure online storage service, which functions as a virtual safe for key records


credit union renaming

Renaming Tulsa Federal Credit Union to better reflect the organization's geographic and member expansion

Wild Mint

e-Commerce Naming

Renamed e-commerce site Essential Safe Products (ESP), which offers a range of toxin-free products

WomenLift Health

Global Program Naming

Stanford Global Health initiative to elevate women to positions of leadership in healthcare worldwide

Work Wonders

Tagline development

Tagline for Hana, CBRE's flexible, highly configurable and brandable co-working business spaces


mobile phone app naming

Mobile phone security and notification application from HP


Well Construction Component Naming

High-performance liner hanger systems for the most challenging well environments

Xerox CiPress

B2B Tech Product Naming

Xerox’s innovative and environmentally friendly waterless inkjet system for high-volume printing

Xilinx Telco Accelerator Card

Tech product naming

New high-performance card for 5G from long-time Silicon Valley innovator Xilinx


Financial Name and Naming Strategy

Family name and naming strategy for a suite of electronic filing solutions with three product options


soft drink Naming

Private-label line of flavored seltzers for international food retailer Ahold (parent of Giant Food and Stop & Shop)


Game Naming and tagline development

"Zillio: A zillion ways to play math," a math game for elementary school kids that’s as educational as it is fun


Educational Game Naming

Lively educational game system from LeapFrog (co-branded with Disney) that keeps preschoolers moving and learning


Financial Services Platform Naming

Company and its online platform that enables investment management candidates to prove themselves with simulated trading


Pharmaceutical Naming

Merck’s shingles vaccine (from “vaccine” and “Herpes Zoster,” the name for shingles)