Full Portfolio
Acadia
Beverage Naming
Bottled natural spring water for international food retailer Ahold (parent of Giant Food and Stop & Shop)
Adaptix
software toolkit naming
Intel Adaptix extracts high levels of performance from Intel processor-based platforms
Adobe AIR
Software Platform Naming
Adobe’s game-changing software platform, which sits atop any operating system and functions seamlessly and invisibly
Adobe Atmosphere
Software Naming
Adobe’s application for creating web-based 3D worlds that can be accessed in real time with any browser
Adobe Photoshop Elements
Software Naming
Adobe’s smaller-lighter-friendlier version of Photoshop (for non-professionals)
Affusion Consulting
finance company naming
Management and consulting firm with a focus on business intelligence, risk and compliance
Agari
B2B Tech Naming
Innovative cybersecurity company that uses predictive AI to prevent advanced email threats
Ahold Sodas
Beverage Naming
Entire line of private-label sodas for international food retailer Ahold (parent of Giant Food and Stop & Shop)
AirCraft
Household Product Naming
Enviroscent’s innovative system that allows people to customize room fragrances using Infused ScentSticks™
Airi
wi-fi network naming
Ultra-performing home or office intelligent mesh Wi-Fi solution, creating multiple hotspots throughout your space.
Akimbo
Company Naming
Renamed premium design company i4 Design, later acquired by Publicis
ALDA
Biotech Renaming
Renamed industry trade association from the awkward ALSSA to the more memorable ALDA
Allstate GoodForLife
Life Insurance Naming
Allstate’s innovative life-insurance program offering coverage for critical medical needs during one’s lifetime
Allstate House & Home
Residential Insurance Naming
Allstate's personalized insurance plan to cover buildings and possessions on residential property
Allstate MarketSmart
Financial product naming
Fixed annuity for Allstate, the second-largest personal insurer in the nation
Allstate RightFit
Financial Product Naming
Allstate’s annuity program in which customers choose investment options that fit their risk tolerance
Allstate Whole Life Advantage
life insurance naming
Whole life insurance for Allstate, the second-largest personal insurer in the nation
Allstate Your Choice Auto
Auto Insurance Naming
Allstate’s auto insurance program that gives customers a range of options when choosing insurance features
Allstate Your Choice Home
Residential Insurance Naming
Allstate’s home insurance program that gives customers a range of options when choosing insurance features
Alluma
Nonprofit renaming
Renamed Social Interest Solutions (SIS) to reflect its mission to help communities through tech and strategy solutions
Amazon Fashion
Private label branding
Amazon Fashion is one of Catchword's newest clients. Our team is developing private label brands for the division.
American Red Cross
Slogan development
"Do more than cross your fingers," slogan for emergency-preparedness campaign
Ancestry.com
Naming Architecture and B2C Tech Naming
Naming architecture and naming strategy for leading genealogy site
Apture
B2C Tech Naming
Tool that lets readers get contextual info without leaving a web page (later acquired by Google)
Aqualize
Healthcare IT Naming
Danish company specializing in healthcare IT solutions that increase patient safety and treatment efficiency
Archer
education company naming
Renamed Campus Explorer to highlight its targeted services that help schools reach, enroll, and retain students
Arena of Valor
video game naming
An epic new 5v5 multiplayer online battle arena (MOBA) designed by Tencent Games
Asana
Tech Startup Naming
Business productivity company and its web platform for integrating a variety of work-related applications
Asensia
Healthcare Naming
Dietary supplement that helps boost progesterone levels and improve women’s hormone balance
Asian American Civic Association
Tagline Development
Tagline covering a variety of immigrant services: "Educate. Empower. Employ."
Atempo
B2B Tech Company Naming
Renamed Quadratec, which makes software for managing and archiving data
Athleticon
Event naming
Annual celebration of athletics, wellness, and entertainment created by Dwayne “The Rock” Johnson and Dany Garcia.
Atlas
car naming
Volkswagen's head-turning, 3-row family SUV with panoramic sunroof and other premium features
Attain by Aetna
app naming
An innovative healthcare app for Aetna
Avita
consumer electronics naming
A new brand of laptops, smart devices and other electronics that fit today’s vibrant lifestyle
Awareness
B2B Tech Company Naming
Software firm and its cloud-based suite, which helps marketers build brand awareness
Backbeat Pro
Wireless Product Naming
Top-of-the-line, wireless headset for home and office use from audio giant Plantronics
Beach St.
beverage naming
New line of hard sodas made with pure vodka, carbonated water, and fruit zest
Beyond the Scale
Lifestyle Naming
Weight Watchers’ ultra-personalized program for healthful eating, fitness, and fulfillment
BlackBerry Active Frames
B2C Feature Naming
BlackBerry feature that lets users view all their favorite apps that are running at any given time
BlackBerry Natural Sound
B2C Tech Naming
Blackberry's advanced audio technology for voice and video calls that enhances clarity and realism
BlackBerry Z10 & Q10
phone naming and architecture
Name, naming architecture, and strategy for BlackBerry, including creation of the current alphanumeric system
Blair Hall Advisors
financial company naming
Blair Hall Advisors is an independent, private wealth-management firm that provides comprehensive financial solutions
Blue Vista
environmental company naming
Blue Vista is an environmental company and platform that provides tools for people to help build clean communities
BlueArc
B2B Tech Company Naming
Renamed provider of network storage systems
Boku
Mobile Tech Naming
Renamed mobile payment company and its new product, which allows customers to buy "beaucoup" online
Brandetta
Professional Company Naming
German branding agency that specializes in graphic design and digital prepress
Bridgespan
Nonprofit Consultancy Naming
Nonprofit strategy consultancy that serves as a bridge connecting the nonprofit and for-profit sectors
Brillian
Finance Platform Naming
Interbank's advanced Forex trading platform
California College of the Arts
Educational Institution Renaming
Renamed the California College of Arts and Crafts (CCAC) to shed outdated and misleading associations with "crafts"
Candescent Health
Healthcare Tech Naming
Healthcare technology company and its core software product
Canon Maxify
B2B Product Naming
Canon’s ground-breaking line of high-speed, Wi-Fi–enabled inkjet business printers for small offices
CAQH DirectAssure
healthcare provider solution naming
Platform that enables healthcare providers to update and confirm their directory information in one place
CAQH VeriFide
healthcare provider solution naming
Product solution for authenticating the accuracy and completeness of provider information to support credentialing decisions.
CareConcepts
Healthcare Product Naming
Clorox’s line of top-quality caregiving products, directly available to consumers
Carefree Guideliner
Personal Product Naming
Carefree's pantiliner system, which guides women to the right level of pantiliner protection for their needs
Carefree Sleepwear
Personal Product Naming
Nighttime version of J&J’s Carefree Pantiliners with the comfort and softness of fine apparel
CareOne
Healthcare Product Naming
Line of private-label healthcare products for international food retailer Ahold (parent of Giant Food and Stop & Shop)
Carify
B2C Start-up Naming
Name for the largest car subscription service in Switzerland ushering in the future of mobility
Catalent
Biotech Naming
Leading pharma co that develops, makes, and distributes global drug solutions: a talented catalyst for positive change
Catalight Foundation
Nonprofit organization naming
New foundation, born from Easterseals Bay Area, that provides organizations strategy and technology solutions
Cateno
B2B Company Naming
Swedish specialist in developing websites and managing e-commerce for large and small businesses
Certane
Financial Company Naming
Name for a fintech company that improves the efficiency, transparency and success of financial products and funds
Cheez-It Snap'd
snack food naming
A light, crispy, and curvy new Cheez-It snack product
Chobani Flip
Food and Beverage Naming
Chobani’s new yogurt line with a side-compartment you flip open to add mix-ins like toasted almonds
Cineos
B2C Product Naming
Philips’s line of slim, lightweight TVs that capture the clarity and vividness of a big-screen cinema experience
Cinnamon Toasters
Food and Beverage Naming
Malt-O-Meal’s accessible (read “affordable”) alternative to General Mills’ Cinnamon Toast Crunch
Cisco
B2B Naming Architecture
Naming strategy and development for a global leader in networking
Cisco Finesse
Customer Service Product Naming
Cisco's browser-based customer service desktop: a customizable command center for agents and supervisors
Cisco HealthPresence
Healthcare Technology Naming
Cisco’s tech that enables healthcare specialists to evaluate patients remotely through HD video and medical devices
Cisco Videoscape
Video Tech Naming
Cisco’s breakthrough technology that delivers TV content to any mobile device
Clear Splash
beverage naming
Private-label line of zero-calorie, fruit-flavored sparkling water for Ahold (parent of Giant Food and Stop & Shop)
ClearLead
Software Platform Naming
Microsoft's web-based lead-management platform that automates lead creation, maintenance, and follow-up
Clearsense
healthcare software company naming
cloud-based healthcare data solution provider focused on optimizing value based patient care
ClickStart
Tech Toy Naming
LeapFrog’s introductory computer for preschoolers, which won Parenting Magazine's Mom-Tested Toy of the Year
Clover Health
Healthcare Startup Naming
Startup that uses analytics to efficiently align insurers, patients, and providers for better health outcomes
CoActive Technologies
B2B Company Naming
Leading global manufacturer of interface technologies for automotive, telecom, mobile communications, and other markets
Codeo
B2B Tech Company Naming
Specialist in barcoding and POS asset management solutions, as well as chip & PIN payment equipment
Cofense
cybersecurity company naming
Renamed PhishMe to reflect expertise far beyond phishing to full-scale collective defense solutions that stay ahead of breaches
Coforge
B2B tech company naming
Renamed NIIT Technologies, an India-based international leader in financial services, insurance, travel, and transportation
Consona
Enterprise Naming
Company that offers enterprise software products (from "consonare," Latin for “sound together”)
Constellis
Global Company Naming
Global provider of advisory, support, and security services
Converse Chuck II
Lifestyle Product Naming & Architecture
Naming strategy, architecture, and development for Converse's iconic Chuck Taylor All Star sneaker brand
CORA
Nonprofit Naming
California nonprofit devoted to preventing domestic violence
Coresuite
B2B Tech naming
Suite of cloud-based mobile business solutions that manage core aspects of customer relations and sales
Coria
Biotech Naming
Specialty pharmaceutical company focusing on dermatology products (from Latin "corium," meaning “skin”)
Corning
Global Naming Architecture
Naming architecture and protocol for Corning’s portfolio of hundreds of products
Corning Astra Glass
B2B product naming
Precisely engineered glass substrate for high-performance displays that produces brighter, faster, and more lifelike images.
Corning AutoGrade Gorilla Glass
automotive product naming
Lightweight yet tough line of glass solutions specifically designed for automotive displays
Corning ClearCurve
B2B Product Naming
Corning’s ultra-flexible fiber-optic technology, which bends and curves around tight spaces
Corning Concore
B2B Product Naming
Corning’s new type of ion-exchanged glass, which integrates cover glass and sensor plate functions
Corning Everon
B2B product naming
Optical communications solution family that provides customers tools, education, and collaboration opportunities
Corning Evolv
B2B product naming
Hardened connectivity solution family that offers the smallest terminals for FTTx networks
Corning Fibrance
b2b product naming
Corning's revolutionary light-diffusing fiber technology that bends without loss of color or light
Corning Guardiant
b2b product naming
Antimicrobial particles for protecting industrial applications such as paint from bacteria
Corning Lotus Glass
B2B Product Naming
Corning's exceptionally stable and pure display glass for hand-held devices
Corning Valor Glass
b2b product naming
Corning's revolutionary glass packaging for drug storage and delivery
Corning Willow Glass
b2b product naming
Corning's advanced, flexible screen to be used in making bendable mobile devices like smartphones and smart watches.
Counsyl Reliant
health test renaming
Renamed Counsyl's genetic test to determine the risk for hereditary cancers
Crazy 8
Apparel Line Naming & Domain Brokering
Gymboree's line of fashionable, affordable kids’ clothes and retail stores
Curian
Finance Naming
Asset management firm that advises investors and supports financial and registered investment advisors
Daptiv
Tech Company Renaming
Renamed eProject to reflect its new focus on customizable tools that enable companies to stay agile in the marketplace
Dash
Tech Company Renaming
Renamed CircumNav and its lead GPS product, which gives drivers real-time traffic data
Deem
B2B Tech Naming
Mobile and cloud technology provider for the business travel industry that leverages user preferences and behavior to generate a personalized experience
Didj
Educational Naming
LeapFrog's gaming hand-held for kids in grades 1–4 that customizes learning while making it fun
Dockers Apparel
Retail Naming
Lines of pants, features, and types of fabric for one of America’s most beloved casual wear brands
Dr. Bob
Beverage Naming
Private-label flavored cola for international food retailer Ahold (parent of Giant Food and Stop & Shop)
Dreamery
Food Line Naming
Dreyer’s decadent line of super-creamy, super-premium ice creams
Dreamify
Social Tech Naming
Social marketplace for connecting with those who will help you realize your dream activities, shop, and more
Dunkin' Croissant Stuffers
Food naming
Dunkin’s new hot croissant filled with meat and cheese
Early Edge California
Nonprofit Naming
Nonprofit working to increase access to high-quality early learning for all of California’s children
Elara
communications tech naming
A mobile phone station that gives smartphones desk phone capabilities, including support for chat and online meetings
Engage
tech product family naming
Verifone's suite of of interactive, commerce-enabling payment devices
Entrenuity
Nonprofit Naming
Nonprofit that equips and trains educators to effectively teach youth how to become successful entrepreneurs
EQ Saddle Science
Saddle company renaming
Renamed an equestrian company whose saddles perfect the connection between horse and rider
Equaline
health and beauty naming
Lucky/Albertsons house line of OTC health and beauty aids (conveys their parity with the national brands)
Eska
Beverage Naming
Eaux Vives’s bottled water, referencing the glacial esker from which the water springs
ETS HEIghten
Educational Product Naming
ETS’s suite of computer-delivered, modular, and fully customizable assessments
ETS HiSET
Educational Product Naming
ETS’s new high school equivalency test that’s more accessible and affordable than the GED®
ETS Winsight
educational product naming
ETS's new suite of tools designed to measure students’ knowledge, skills and abilities in mathematics and English language arts.
Eversana
global merger naming
Merger of six top life sciences companies to form integrated global services platform
ExpertHub
B2C Tech Company Naming
Online community that helps consumers find local legal, medical, and financial experts
Express POOL
ride-sharing product naming
A more affordable carpooling solution from Uber. Walk to a location, share a ride, save money.
Extensa
Automotive Naming
Toyo’s tire line that provides extended tread life for a wide range of cars and minivans
F-Secure Radar
cybersecurity platform naming
F-Secure’s turnkey solution for assessing vulnerability and scanning and managing internal and external threats
F-Secure ThreatShield
security solution naming
F-Secure’s security solution prevents and detects attacks early, with built-in network sandboxing technology to protect email and web traffic
Family Paths
mental health nonprofit naming
Mental health professionals and volunteers focused on helping low-income, multi-stressed individuals and families
Fancy Feast Broths
Pet Food Naming
Purina’s innovative gourmet broths for cats
Fantasy Fields
Furniture Line Naming
Teamson’s environmentally friendly line of imagination-inspiring children’s furniture
FEEDback Farm
innovative bioconversion farm naming
Farm that uses insects and novel methods of bioconversion to create sustainable agricultural ecosystems
Festingos
Snack Food Naming
House brand of tortilla chips for Ahold (parent of Giant Food and Stop & Shop)
FireEye
Cybersecurity Company Renaming
Renamed Netforts, a company offering hyper-vigilant, far-seeing network security systems
Fitbit Blaze
B2C fitness tech Naming
Fitbit’s stylish fitness smart watch with all-day tracking, GPS, music control, and call, text, and calendar alerts
Fitbit Charge
B2C fitness tech naming
Fitbit’s high-performance wristband with all-day tracking, real-time stats, and caller ID functionality
Fitbit Flex
B2C fitness tech naming
Fitbit's first wristband fitness tracker, which made fitness fashionable and comfortable
Fitbit Force
B2c fitness tech naming
A fitness wristband to be reckoned with, featuring an easy-to-read OLED display
Fitbit One
B2C fitness tech naming
Fitbit's wearable fitness tracker that enables you to track steps, stairs, calories, sleep, and more with one device
Fitbit Surge
b2c fitness tech naming
The ultimate fitness superwatch from Fitbit with GPS, heart rate, notifications, music, steps, sleep, calories, stairs, and more
Fitbit Zip
B2C fitness tech naming
Fitbit's simplest wearable fitness tracker -- fast, fun, and easy
FitStation
B2C apparel tech naming
State-of-the-art 3D foot scanning and printing from HP to create custom-fit, personalized shoes
Fitz
Fashion and style service naming
In-home fashion & style service for simplifying getting dressed everyday
FleetSuite
B2C Tech Product Naming
Suite of online tools that facilitate collaboration for distributed teams
Fly Fusion
Lifestyle Product Naming
The upgrade to LeapFrog's Fly — a ballpoint pen that plays games, makes music, reads aloud, and more
Flybridge
Professional Firm Renaming
Renamed VC firm that guides portfolio companies (a ship’s flying bridge provides a clear view of all sides)
Freeman Architecture
B2B product naming architecture
Naming strategy and architecture for Freeman’s large portfolio of event management, marketing, and design products
Freeman Education Solutions
B2B tech renaming
Digital tools from industry-leader Freeman to help customers educate their audience
Freeman Engagement Solutions
engagement tech naming
Digital tools from industry-leader Freeman to help customers engage audiences before, during, and after events
Freeman Event Planning Solutions
B2B product naming
Digital tools from industry-leader Freeman to help customers plan events
Fuzion by Freeman
Event technology product naming
The first-ever open digital event tech platform that creates a seamless experience for organizers and attendees
Freeslate
Biotech Spin-off Naming
Biotech spin-off that facilitates fast, free-flowing scientific experimentation through information management
Freeslate CM Protégé
B2B Tech Naming
Freeslate’s family of automation solutions for specific laboratory processes, leveraging the capabilities of their larger CM3 system
Frontlines: Fuel of War
Video Game Naming
First-person shooter game from THQ set in a world war over oil
Fusive
B2B Tech Product Naming
Belkin's Bluetooth wireless speaker combining power, clarity, and four different sound modes
Gainbridge
Insurance company spinoff naming
Annuity-focused life insurance company, spun off from Group 1001 (formerly Delaware Life)
GALvanize
internal initiative naming
An internal Unilever initiative to create a positive environment for women and help them reach their full potential
Gantuan
Multinational Online Retail Naming
Chinese e-commerce site whose name works in English (gargantuan) and Mandarin (loosely: "pursuit team")
Gear6
B2B Startup Naming
Tech startup that helps firms take their website’s performance up a notch
Generations Network
Parent Company Naming
Parent company name to unify disparate genealogy sites, including Ancestry.com and MyFamily.com
Glo Fiber
Telecom service naming
High-speed fiber optic network for residential customers from regional telecom company Shentel
GO
b2b technology naming
Revolutionary new, scalable and flexible platform for building automated driving solutions
GoMotion
Platform renaming
All-in-one class management software for sports studios
GrandPointe
Online Retail Naming
Online shop and catalogue offering products from home furnishings to jewelry to electronics
Great Edventures
e-commerce marketplace naming
GreatSchools’ Groupon-like offering of deeply discounted enrichment and educational activities
Gustados
Snack Food Naming
House brand of nacho-cheese tortilla chips for international food retailer Ahold (parent of Giant Food and Stop & Shop)
Habitat
Office environment solution naming
Innovative, nature-inspired audio/visual software solution for office environments
Hearby
Music App Naming
App that helps concert-goers find the best live music nearby
Her Move
Lifestyle Program Naming
GlaxoSmithKline’s first web-based lifestyle program for women in all stages of HER2-positive breast cancer
Hillstar
Finance Renaming
Renamed auto insurer Infinity National Insurance
HireRight
Tagline Development
"Intelligence to move forward," new tagline that communicates the company's thoughtfulness and accurate, actionable data
The Home Depot
Lifestyle product naming
Named scores of products for multiple business groups
Home ID
B2C Tech Service Naming
Cloud-based service for tracking home information, including repair history and room-by-room inventories
Homelife
Private-Label F&B Naming
Private-label brand encompassing a broad range of household products for Lucky/Albertsons
HumanEdge
staffing company naming
Renamed The Premier Group, a 30 year established staffing company
Humane Rescue Alliance
Nonprofit Organization Naming
Merger of the Washington Humane Society and The Washington Animal Rescue League
Ice Break
Beverage Naming
Private-label soda for international food retailer Ahold (parent of Giant Food and Stop & Shop)
ICQ
Tagline Creation
"Everybody, Everywhere," new tagline for ICQ, the very first instant-messaging company
Idiocracy
Movie Naming
20th Century Fox’s sci-fi comedy (and cult classic) about a dystopian, dumbed-down society of the future
Ikena
life sciences company renaming
Renamed Kyn Therapeutics to reflect a broad perspective and understanding of cancer and how to fight it
Ingenio
B2C Tech Company Naming
Ingenious, pay-per-call advice network offering everything from tax advice to astrology readings online
Inscripta
tech company renaming
Gene-editing tech company that puts researchers in control with tools including a family of CRISPR enzymes
Instride.com
Online Insurance Platform Naming
Infinity Insurance’s ultra user-friendly online auto product for web-savvy insurance shoppers
IntegraVision
b2b tech naming
Quick and interactive power analyzers that enables R&D engineers to measure and visualize
IntelePeer Fluent
B2B Tech Product Naming
IntelePeer's Federation-as-a-Service tech: enables service providers and enterprises to connect seamlessly
Ionic
Medical Device Naming and Tagline
Name and tagline–"Pure & Simple"–for the new molecular purification system from Purigen Bio
Jana
Tech Company Renaming
Renamed txteagle, builders of first platform for engaging emerging-market consumers via mobile (jana = "people" in Sanskrit)
Javelin
Software Suite Naming
ZS Associates’ powerful suite of software tools for streamlining and optimizing sales efforts
Javiva
coffee beverage naming
Peet’s new freshly brewed iced coffee beverage
Jukevox
App Naming
Mobile app for voice control of Android devices and iPhones using speech recognition and production technology
Juniper Networks Architecture
naming strategy and architecture
Ongoing consultation with networking solutions leader Juniper Networks to develop a consistent approach to naming
K-Y Sensual Mist
Healthcare Lifestyle Naming
K-Y’s new, fun way to apply lubricant: a sensuous spray
Kames Capital
Finance Spinoff Naming
UK asset management arm of Aegon Group, named to differentiate it from Aegon’s insurance and pension businesses
Key2
Biotech Product Naming
Exagen Diagnostics’s two genomic tests that identify women at low risk of cancer recurrence
Keysight
Global B2B Tech Naming
Agilent spin-off whose electronic testing and measurement solutions unlock critical insights
Kickfire
B2B Tech Company Naming
Hardware co that uses breakthrough chip technology to make super-performance, open-source database servers
Kijiji
Global Online Service Naming
eBay’s subsidiary offering a global (yet community-based) online classifieds service
Kyocera Deco, Tempo, Lingo
Mobile Tech Naming
Naming architecture system that united (and distinguished) a new family of smartphones from Kyocera
Landmark
appliance line naming
The premium line of undercounter appliances for wine and other beverages from leading kitchen, bath, and lighting supplier Ferguson
Levi Strauss Signature
Brand name architecture
Naming architecture for iconic jeans brand
Lightful
company and platform naming
Company and its software platform that provides charities with greater reach through digital and social media
Lightspeed
Professional Finance Naming
Fast-moving, Silicon Valley VC firm, named to stand out from its competitors’ stodgy, law firm-like monikers
Lineate
Web development company naming
Builder of scalable, robust web applications that leverage data to serve clients such as eBay and The New York Times.
Lish
Social Platform and Financial Naming
Payvment’s social commerce platform, where Facebook shoppers can discover the hottest trends and coolest products
Livescribe
Tech Product and Company Naming
Tech company and its award-winning smartpen, which captures writing, audio, and more
Lumada
b2b platform naming
Hitachi’s core IoT platform for developing digital solutions, services, and technologies that turn data into insights
Lumesse
Professional Company Naming
Leading light and global player in talent management solutions
M-Power
Financial Product Naming
Prepaid debit card for those facing challenges getting credit, later affiliated with Visa
Magellan Maestro
Tech Product Naming
Magellan’s elegant line of GPS car devices that guide drivers to their destinations in style
Magellan Triton
GPS naming
Line of handheld GPS devices from Magellan
Magellan VantagePoint
software naming
Unique software application that allows Magellan GPS users to manage their outdoor GPS experience
Main Street
Food & Beverage Naming
Private-label line of root beer and other old-fashioned sodas for Ahold (parent of Giant Food and Stop & Shop)
Masterpix
Lifestyle Tech Naming
Corning’s technology that turns photos into vivid, everlasting art by printing them on break-resistant glass
Matchpoint
Service Naming with Exact .com
Online service that matches potential customers with local businesses
McBistro
Global Food and Beverage Naming
McDonald’s upscale, customizable chicken sandwich that signaled a new menu concept
McCafé Beverages
Beverage Naming and Architecture
McDonald’s new line of coffee beverages to compete with Starbucks and Dunkin' Donuts
McDonald’s Artisan Chicken
Sandwich Naming
McDonald’s new grilled chicken sandwich featuring a seasoned fillet on a hand-crafted roll
McDonald’s Chicken Flatbreads
Food Naming
McDonald’s entry into the flatbread sandwiches arena
Medallia
Company Naming with Exact .com
Market-leading customer experience management company that enables continuous tracking of customer feedback
Medley Health
Healthcare Technology Naming
Medical practice whose suite of services for doctors and patients furthers communication and collaboration
Meritize
finance company naming
Student loan company and its platform, which uses academic performance data to enhance lending decisions
MiCasa
Food & Beverage Naming
Master brand of a food line catering to Latino/Hispanic consumers for Ahold (parent of Giant and Stop & Shop)
MiraCloud
Tech Product Naming
Contegix's fully customizable cloud hosting service for clients of every size -- startup to enterprise
Mirador Capital
Finance Company Naming
VC firm offering a top-level “fund of funds” for VCs and their investors (mirador = “vantage point” in Spanish)
Mirvie
medical screening company naming
Renamed AknaDx, a new medical screening company that creates precise, actionable, non-invasive tests for maternal-fetal health
Mochidoki
Premium Food Naming
Gordon Dessert’s new line of mochi confections (premium ice cream wrapped in sticky rice dough)
Mom's Best
Food & Bev Company Naming
Naming Malt-O-Meal’s instant oatmeal turned into naming their natural cereal line and renaming the company
Monistat Soothing Care
Personal Care Product Naming
J&J’s line of feminine care products that relieve itching, irritation, and chafing
Muffin Tops
Food and Beverage Naming
Malt-O-Meal’s cereal combining the flavor of blueberries with the taste of fresh-baked muffins
MX Unleashed
Game Naming
THQ's off-road motocross racing game, hailed as "even more fun than the real thing"
Myriad
healthcare naming
Suite of screening and testing solutions that integrates workflows and patients’ lives
Myriad
healthcare naming
Screening test that detects at risk pregancies affected by serious inherited conditions
Mystique
women's clothing naming
Line of Capri style women's cotton stretch pants for Dockers
Nanium
B2B Company Naming
European semiconductor company whose services range from developing and manufacturing to testing and engineering
Natrelle
Biotech Product Naming
Allergan’s line of saline and silicone gel implants designed for breast enhancement, augmentation, and reconstruction
Natural Promise
company naming
Natural and eco-conscious pet grooming products that support the health and well-being of pets and the planet.
The Nature Conservancy
Tagline development
Added “on Earth” to the existing tagline to anchor it in the natural world, and give it urgency and heft
Nature’s Promise
Food & Beverage Naming
Umbrella brand name for line of 500+ natural/organic products for Ahold (parent of Giant Food and Stop & Shop)
Nextremity
Healthcare Company Naming
Company that develops extremely precise and highly innovative implants for extremity surgery
Nimbler
Company and App Naming
Helped name a company and its app that matches transportation demand with supply
Ninth Wave
Fintech spinoff naming
Spinoff of EEI's financial data platform, which sweeps away obstructive complexity to create a universal standard.
Nokia
Global Architecture and Naming Strategy
Business product naming architecture and strategy for global communications and IT giant
North of Nine Communications
Professional Company Spin-off Naming
PR giant Burson-Marsteller’s spin-off agency, specializing in tech-based innovation accounts
Noven
company renaming
Renamed Motus Data, an innovator in integrated solutions for optimization of field operations for energy producers
Oasis
nutritional bar naming
Line of nutrition and energy bars from Balance/Kraft
Omento
animal feed company naming
Natural horse feed provider that uses locally and sustainably sourced ingredients and next generation science
Online Guardian
Tech Product Naming
Trend Micro’s software that lets parents monitor their kids’ Internet and social media activity and take steps to protect them
OnShift
Healthcare Software Company Naming
Company whose software for hospitals and nursing homes facilitates hiring, scheduling, and communicating with staff
Optality
Tech Startup Naming
Startup and its analytic engine that aggregates and synthesizes a person’s data to find patterns and insights
Optane
B2B Tech Product Naming
Intel’s revolutionary technology that combines the speed of RAM with the resilience of hard-drive memory
OSIsoft
Conference slogan creation
Slogan for the international annual conference for OSIsoft, industry leader in real-time data management
Ozmo
Tech Company Naming
Wi-Fi tech company whose communication platform enables seamless transfer of data (from "osmosis")
Palm Prē
Mobile Tech Naming
Palm’s new smartphone, which has a prescient ability to anticipate users’ needs
Pampers First Steps
Lifestyle Naming
Pampers EasyUps' line of absorbent training pants for toddlers
Parago
Professional Services Naming
Designer of global customized incentive and engagement programs, later acquired by Blackhawk Networks
PathWave
Software platform naming
Integrated software platform from Keysight that offers a streamlined path to innovation
Pepsi Blue
soft drink naming
Pepsi's iconic berry blue carbonated soft drink
Persante
Healthcare Naming
Healthcare conglomerate providing sleep diagnostic and therapeutic services and diagnostic balance testing
PI Coresight
B2B Tech Product Naming
Web-based tool that lets the user quickly and easily analyze enterprise-wide data in the OSIsoft PI System
PipSqueak
Tech Product Naming
Small Bluetooth device that alerts cellphone owners to incoming calls and other events
Plantronics
Tech Naming Architecture
Streamlined naming architecture and strategy for a strong masterbrand
Playfire
Online Gaming Naming
Online service that lets you track gameplay, see what friends are playing, and follow the hottest games
Plenish
Food & Beverage Naming
Pioneer’s heart-healthy soybean oil
Ponterra
Financial Naming
Specialty M&A investment bank that serves as a “bridge to the world” for its clientele (from Latin “pons” [bridge] and “terra” [world])
Popchips
snack food naming
The original healthier, lighter potato chip snacks
Posit Science
Software Company Naming
Software company that creates computer games for brain fitness designed by neuroscientists
Premise Health
Healthcare Company Naming
Worksite healthcare solutions provider serving 200+ premier corporations, formed through merger of two industry leaders
PressPlay
online music store naming
Online music store developed jointly by Universal Music Group and Sony Music Entertainment
Prialto
Professional Services Naming
Provider of virtual administrative services for executives
Promptu
B2B Tech Product Naming
AgileTV’s voice-activated and server-centric voice recognition technology that lets TV viewers search for favorite programs
ProteinSimple
Biotech Company Naming
Renamed tech company Cell BioSciences to reflect its new focus on simplifying protein research
PSI Bridge
technology naming
Remote proctoring technology that seamlessly connects with any test delivery system and supports every phase of assessment
PSI Dimensions
platform naming
Comprehensive and customizable platform for test generation, delivery, and reporting
PSI Services
tagline development
"Testing Excellence," tagline for global testing leader PSI Services
PSI True Talent
cloud-based technology naming
Cloud-based assessment platform, including more than 500 of the world’s top online assessments for hiring and development
PSI Where People Meet Potential
marketing messaging
"Where People Meet Potential," website headline for global testing leader PSI Services
Purchasely
Finance product naming
Product to build and grow mobile revenues by streamlining in-app purchase integration.
Pureau
Food & Beverage Naming
First Quality Enterprise’s bottled water that undergoes a 10-step purification process
Puzzle & Glory
mobile game naming
Match-3, free-to-play, mobile role-playing game for SEGA
Qinetic
Fitness Platform Naming
Interactive platform that connects fitness and wellness enthusiasts to each other and to fitness professionals
QODE
Personal Electronics Naming
Belkin's ultra-efficient, ultra-slim, and ultra-cool keyboard that coordinates seamlessly with the iPad Air
Querius
Startup Naming
Startup and its search engine, which delivers more relevant results to sophisticated users
Quintess
Global Lifestyle Company Naming
Luxury vacation club featuring opulent homes in some of the world’s most quintessentially beautiful places
Quisitive
App Naming
The only trademark search app for the iPhone, which also allows users to screen brand names and get brand information
Quist
soft drink naming
Private-label lemon-lime soda for international food retailer Ahold (parent of Giant Food and Stop & Shop)
Race to Nowhere
Documentary Naming and Tagline development
"Race to Nowhere: The Dark Side of America's Achievement Culture," a documentary exploring the extreme pressures faced by American schoolchildren
Rainmaker
B2B tech product naming
Cloud-based e-commerce tech platform for sales & marketing professionals to monetize untapped revenue sources.
Rally
Food & Beverage Naming
Private-label cola for international food retailer Ahold (parent of Giant Food and Stop & Shop)
Ramp
Food & Beverage Naming
Private-label high-energy soda for international food retailer Ahold (parent of Giant Food and Stop & Shop)
Rancher’s Reserve
Food & Beverage Naming
Safeway’s top-of-the-line beef
RBC Reach
Finance product naming
Corporate accelerator program for high-impact startups from RBC (Royal Bank of Canada)
Real Life Retirement
Financial and Professional Services Naming
Charles Schwab's collection of retirement services, including personal one-on-one consultations and online tools
Rebound
Movie Naming
Martin Lawrence comedy about a hot-tempered college basketball coach who finds happiness coaching a middle-school team
Refresh Relieva
healthcare product naming
Eye drops from Allergan specially formulated to relieve the discomfort of dry, irritated eyes and prevent further irritation
Reknew
E-commerce solution naming
Unified tool for managing e-commerce stores across multiple platforms
Ripple Networks
B2C Tech Company Renaming
Renamed ActiveMaps, whose in-store screens deliver news, weather, entertainment, and customized content
RMS Risk Intelligence
B2B tech naming
Flexible platform that uses big data to improve risk management and support profitable risk selection
RMS Risk InvestorIQ
B2B tech naming
Catastrophe risk management insights platform for competitive portfolio management
RMS SiteIQ
B2B tech naming
Application that assesses in seconds a location’s vulnerability to crime, natural disaster, and other risks
Roku Express, Premiere, Ultra
b2c tech product naming
Three consumer tech products for the leader in streaming media
Rounz
lifestyle b2c brand naming
Korean online and brick and mortar eyeglasses retailer and mobile application
Sam '76
Beer Naming
A lager/ale hybrid beer from Boston Beer with a focus on American sourced ingredients
Saver Service
Lifestyle Product Naming
Midwest Airlines' low-fare, low-frills offering for leisure travelers
Savvia
B2B Professional Services Company Naming
Domain name for a corporate consulting company that guides growing businesses through the complex world of IT
Scriptive
Software and App Naming
Software company and its app that helps people find Christian scripture personalized to their needs
Securest
Name and tagline development
"Securest: Safety and comfort you can trust," name and tagline for Rhodia's flame-resistant sleepwear fabric
Sentilla
B2B Tech Renaming
Renamed Moteiv, whose wireless networks use tiny sensors to pick up and send data (“scintilla” + "send" and "sensor")
Shomi
Tech Platform Naming
Video-on-demand platform for two of Canada’s biggest media/telecom companies, Rogers and Shaw
Signature Service
Lifestyle Product Naming
Midwest Airlines' premium offering for business customers
Simply Good
nutritional bar naming
Family of all-natural nutritional bars from Atkins Nutritionals
Skyrider
Tech Company Renaming
Renamed tech company cRight to reflect its move beyond copyright enforcement to P2P content-sharing
SmartMove
Moving service company renaming
Renamed CableMover to make clear it helps you move all your accounts—internet, smart home, and more—to your new location
Sofritas
Food & Beverage Naming
Helped Chipotle name its new meat alternative ingredient (“sofrito” is “lightly fried” in Spanish)
Soluna
blockchain company naming
The first blockchain company powered by its own private renewable energy
Spalding Infusion
Lifestyle Product Naming
Ingredient brand for Spalding’s in-ball micro pump that keeps sports balls inflated
Spalding
Tagline development
"True to the Game," tagline for Spalding that has inspired the company for more than a decade
Spansive
Tech Company Renaming
Renamed wireless charging startup Pi Charging to reflect its expanding business and vision
Spectricity
b2b tech company naming
Spinoff from IMEC that develops low-cost, miniaturized optical spectral sensing solutions
Spin
Beverage Naming
Private-label cola for international food retailer Ahold (parent of Giant Food and Stop & Shop)
Spirit Storm
Mobile Game Naming
Kabam’s highly immersive action role-playing game for mobile devices
Splashdown Rides Gone Wild
video game naming
THQ's epic jet-ski race around the world
Spot Lifter
clothing feature naming
Innovative pant finish that releases stains and maintains a clean look
Sprize
Lifestyle Naming
Gap’s innovative customer rewards program, which automatically credits shoppers when prices drop after a purchase
SquareTrade
Financial Naming
Independent, award-winning warranty provider (named one of the top 100 websites of 2010 by PC Magazine) and its product
Stampede Light
Adult Beverage Naming
The first government-approved beer with added B-vitamins
Starbucks Refreshers
Food & Beverage Naming
Starbucks’ new line of sparkling energy-boosting beverages
Sterling
Beverage Naming
Private-label ginger ale and club soda for international food retailer Ahold (parent of Giant Food and Stop & Shop)
Storyscape, Eternal City, Life 2.0, Edge of Extinction
Video game naming
Completely immersive narrative video game series and three of its lead games
StyleFind
Lifestyle Technology Naming
InStyle magazine’s new website, where fashionistas can use highly customizable searches to find the styles they want
Sunbird
B2B Tech Naming
Leader in data center infrastructure management software
SunPop
Food & Beverage Naming
Line of fruit-flavored sodas for international food retailer Ahold (parent of Giant Food and Stop & Shop)
Sunrise Valley
food and beverage naming
Line of frozen juice concentrates for international food retailer Ahold (parent of Giant Food and Stop & Shop)
Swashies
Lifestyle, Toy Naming
Paper Magic’s line of kids’ stickers that wash off walls with ease
Talix
Healthcare Spinoff Naming
Spinoff from Healthline Networks whose software enables clinicians to extract insights from messy, unstructured data
Tealeaf
B2B Tech Company Naming
Renamed company whose web-experience software yields near-magical insight (like reading tea leaves) into customers’ shopping behavior
Tendant
real estate software company naming
Mobile solution for real estate agents to manage clients, communications, referrals, prospects, and more
TheBigLead
sports website naming
Destination sports website with intelligent analysis, strong opinion & breaking news
Total Droid
Tech Naming
Comprehensive security suite for Droid phones that automatically monitors your phone and scans apps for viruses
Trend Micro
B2B Naming and Naming Architecture
Software naming strategy and architectural development for global leader in IT security
Trimble Pulse
b2b tech platform naming
Software platform that enables the delivery of field service excellence
Trinzic
b2b tech naming
Family of IP network and reporting appliances from Infoblox
True View
tech product renaming
Renamed FreeD, Intel’s innovative, multi-perspective 3D video platform
Unloq
b2b company naming
Forensic training and advisory company servicing corporate executives and business negotiators
Upwork
Online Professional Services Company Naming
Merger of Elance and oDesk, the world’s largest online platforms for connecting clients and freelancers
Ursa
Music streaming platform naming & tagline creation
"URSA: Music Xtreaming," new music streaming company, platform, and service that better connects artists and fans
Vantara
Company naming
A new digital company committed to solving the world’s toughest business and societal challenges
Velocify
B2B Tech Naming
Renamed Leads360, which helps sales teams accelerate performance through cloud-based intelligent sales software
Versado
Automotive Naming
Toyo’s line of premium, all-season touring tires, designed for a variety of luxury vehicles
Versalite
B2B Product Naming
Berry Plastics’ innovative polypropylene product for packaging both hot and cold food and beverages
Versalume
company naming
Corning spin-off that develops smart, integrated solutions based on Fibrance light-diffusing fiber
Vitalyst
B2B Tech Naming
Provider of expert application and device support, helping technology users operate at peak performance
Vivaty
B2C Tech Naming
Renamed Media Machines, whose innovative technology enables livelier, richer 3D virtual worlds (vivid + activity)
Vudu
Personal Technology Naming
Technology company and its device that can stream a vast library of HD movie content with near-magical speed
WebEx
B2B Naming Architecture
Naming architecture for global leader in web and video conferencing
Wells Fargo BudgetWatch
Financial Service Naming
Online service that helps Wells Fargo customers keep an eagle eye on their monthly budget and spending
Wells Fargo My Money Map
financial services naming
My Money Map allows customers to establish short- and long-term goals and budgets, and view their finances in a whole new way.
Wells Fargo vSafe
Financial Services Naming
Wells Fargo’s secure online storage service, which functions as a virtual safe for key records
Wild Mint
e-Commerce Naming
Renamed e-commerce site Essential Safe Products (ESP), which offers a range of toxin-free products
WomenLift Health
Global Program Naming
Stanford Global Health initiative to elevate women to positions of leadership in healthcare worldwide
Work Wonders
Tagline development
Tagline for Hana, CBRE's flexible, highly configurable and brandable co-working business spaces
WorkWise
mobile phone app naming
Mobile phone security and notification application from HP
Xerox CiPress
B2B Tech Product Naming
Xerox’s innovative and environmentally friendly waterless inkjet system for high-volume printing
Yearli
Financial Name and Naming Strategy
Family name and naming strategy for a suite of electronic filing solutions with three product options
Zazz
soft drink Naming
Private-label line of flavored seltzers for international food retailer Ahold (parent of Giant Food and Stop & Shop)
Zillio
Game Naming and tagline development
"Zillio: A zillion ways to play math," a math game for elementary school kids that’s as educational as it is fun
Zippity
Educational Game Naming
Lively educational game system from LeapFrog (co-branded with Disney) that keeps preschoolers moving and learning
Zolio
Financial Services Platform Naming
Company and its online platform that enables investment management candidates to prove themselves with simulated trading
Zostavax
Pharmaceutical Naming
Merck’s shingles vaccine (from “vaccine” and “Herpes Zoster,” the name for shingles)