Full Portfolio

Acadia

Beverage Naming

Bottled natural spring water for international food retailer Ahold (parent of Giant Food and Stop & Shop)

Adobe AIR

Software Platform Naming

Adobe’s game-changing software platform, which sits atop any operating system and functions seamlessly and invisibly

Adobe Atmosphere

Software Naming

Adobe’s application for creating web-based 3D worlds that can be accessed in real time with any browser

Adobe Photoshop Elements

Software Naming

Adobe’s smaller-lighter-friendlier version of Photoshop (for non-professionals)

Affusion Consulting

finance company naming

Naming a management and consulting firm with a focus on business intelligence, risk and compliance

Agari

B2B Tech Naming

Email security company and its cloud-based platform for securing a company’s email “ecosphere”

Ahold Sodas

Beverage Naming

Entire line of private-label sodas for international food retailer Ahold (parent of Giant Food and Stop & Shop)

AirCraft

Household Product Naming

Enviroscent’s innovative system that allows people to customize room fragrances using Infused ScentSticks™

Airi

wi-fi network naming

Ultra-performing home or office intelligent mesh Wi-Fi solution, creating multiple hotspots throughout your space.

Akimbo

Company Naming

Renamed premium design company i4 Design, later acquired by Publicis

ALDA

Biotech Renaming

Renamed industry trade association from the awkward ALSSA to the more memorable ALDA

Allstate GoodForLife

Life Insurance Naming

Allstate’s innovative life-insurance program offering coverage for critical medical needs during one’s lifetime

Allstate House & Home

Residential Insurance Naming

Allstate's personalized insurance plan to cover buildings and possessions on residential property

Allstate MarketSmart

Financial product naming

Fixed annuity for Allstate, the second-largest personal insurer in the nation

Allstate RightFit

Financial Product Naming

Allstate’s annuity program in which customers choose investment options that fit their risk tolerance

Allstate Whole Life Advantage

life insurance naming

Whole life insurance for Allstate, the second-largest personal insurer in the nation

Allstate Your Choice Auto

Auto Insurance Naming

Allstate’s auto insurance program that gives customers a range of options when choosing insurance features

Allstate Your Choice Home

Residential Insurance Naming

Allstate’s home insurance program that gives customers a range of options when choosing insurance features

Amazon Fashion

Private label branding

Amazon Fashion is one of Catchword's newest clients. Our team is developing private label brands for the division.

American Red Cross

Tagline development

Tagline for emergency-preparedness campaign: "Do more than cross your fingers"

Ancestry.com

Naming Architecture and B2C Tech Naming

Naming architecture and naming strategy for leading genealogy site

Aperture

Professional services product naming

Naming a professional services tool that assesses a company's strategic health and helps implement an action plan

Apture

B2C Tech Naming

Tool that lets readers get contextual info without leaving a web page (later acquired by Google)

Aqualize

Healthcare IT Naming

Danish company specializing in healthcare IT solutions that increase patient safety and treatment efficiency

Archer

education company naming

Renamed Campus Explorer to highlight its targeted services that help schools reach, enroll, and retain students

Arena of Valor

video game naming for Tencent

An epic new 5v5 multiplayer online battle arena (MOBA) designed by Tencent Games

Asana

Tech Startup Naming

Business productivity company and its web platform for integrating a variety of work-related applications

Asensia

Healthcare Naming

Dietary supplement that helps boost progesterone levels and improve women’s hormone balance

Asian American Civic Association

Tagline Creation

Tagline covering a variety of immigrant services: "Educate. Empower. Employ."

Atempo

B2B Tech Company Naming

Renamed Quadratec, which makes software for managing and archiving data

Atlas

car naming for Volkswagen

Volkswagen's head-turning, 3-row family SUV with panoramic sunroof and other premium features

Attain by Aetna

app naming

Naming an innovative healthcare app for Aetna

Avita

consumer electronics naming

A new brand of laptops, smart devices and other electronics that fit today’s vibrant lifestyle

Awareness

B2B Tech Company Naming

Software firm and its cloud-based suite, which helps marketers build brand awareness

Backbeat Pro

Wireless Product Naming

Top-of-the-line, wireless headset for home and office use from audio giant Plantronics

Beyond the Scale

Lifestyle Naming

Weight Watchers’ ultra-personalized program for healthful eating, fitness, and fulfillment

BlackBerry Active Frames

B2C Feature Naming

BlackBerry feature that lets users view all their favorite apps that are running at any given time

BlackBerry Natural Sound

B2C Tech Naming

Blackberry's advanced audio technology for voice and video calls that enhances clarity and realism

BlackBerry Z10 & Q10

phone naming and architecture

Name, naming architecture, and strategy for BlackBerry, including creation of the current alphanumeric system

Blair Hall Advisors

financial company naming

Blair Hall Advisors is an independent, private wealth-management firm that provides comprehensive financial solutions

Blue Vista

environmental company naming

Blue Vista is an environmental company and platform that provides tools for people to help build clean communities

BlueArc

B2B Tech Company Naming

Renamed provider of network storage systems

Boku

Mobile Tech Naming

Renamed mobile payment company and its new product, which allows customers to buy "beaucoup" online

Brandetta

Professional Company Naming

German branding agency that specializes in graphic design and digital prepress

Bridgescape

Educational Nonprofit Naming

Educational nonprofit that enables students who have left school to earn a high school diploma

Bridgespan

Nonprofit Consultancy Naming

Nonprofit strategy consultancy that serves as a bridge connecting the nonprofit and for-profit sectors

Brillian

Finance Platform Naming

Interbank's advanced Forex trading platform

California College of the Arts

Educational Institution Renaming

Renamed the California College of Arts and Crafts (CCAC) to shed outdated and misleading associations with "crafts"

Candescent Health

Healthcare Tech Naming

Healthcare technology company and its core software product

Canon Maxify

B2B Product Naming

Canon’s ground-breaking line of high-speed, Wi-Fi–enabled inkjet business printers for small offices

CAQH DirectAssure

healthcare provider solution naming

Enabling healthcare providers to update and confirm their directory information in one place

CAQH VeriFide

healthcare provider solution naming

Product solution for authenticating the accuracy and completeness of provider information to support credentialing decisions.

CareConcepts

Healthcare Product Naming

Clorox’s line of top-quality caregiving products, directly available to consumers

Carefree Guideliner

Personal Product Naming

Carefree's pantiliner system, which guides women to the right level of pantiliner protection for their needs

Carefree Sleepwear

Personal Product Naming

Nighttime version of J&J’s Carefree Pantiliners with the comfort and softness of fine apparel

CareOne

Healthcare Product Naming

Line of private-label healthcare products for international food retailer Ahold (parent of Giant Food and Stop & Shop)

Catalent

Biotech Naming

Leading pharma co that develops, makes, and distributes global drug solutions: a talented catalyst for positive change

Cateno

B2B Company Naming

Swedish specialist in developing websites and managing e-commerce for large and small businesses

Chobani Flip

Food and Beverage Naming

Chobani’s new yogurt line with a side-compartment you flip open to add mix-ins like toasted almonds

Cineos

B2C Product Naming

Philips’s line of slim, lightweight TVs that capture the clarity and vividness of a big-screen cinema experience

Cinnamon Toasters

Food and Beverage Naming

Malt-O-Meal’s accessible (read “affordable”) alternative to General Mills’ Cinnamon Toast Crunch

Cisco

B2B Naming Architecture

Naming strategy and development for a global leader in networking

Cisco Finesse

Customer Service Product Naming

Cisco's browser-based customer service desktop: a customizable command center for agents and supervisors

Cisco HealthPresence

Healthcare Technology Naming

Cisco’s tech that enables healthcare specialists to evaluate patients remotely through HD video and medical devices

Cisco Videoscape

Video Tech Naming

Cisco’s breakthrough technology that delivers TV content to any mobile device

Clear Splash

beverage naming

Private-label line of zero-calorie, fruit-flavored sparkling water for Ahold (parent of Giant Food and Stop & Shop)

ClearLead

Software Platform Naming

Microsoft's web-based lead-management platform that automates lead creation, maintenance, and follow-up

Clearsense

healthcare software company naming

Naming a healthcare cloud-based data solution provider focused on optimizing value based patient care

ClickStart

Tech Toy Naming

LeapFrog’s introductory computer for preschoolers, which won Parenting Magazine's Mom-Tested Toy of the Year

Clover Health

Healthcare Startup Naming

Startup that uses analytics to efficiently align insurers, patients, and providers for better health outcomes

CoActive Technologies

B2B Company Naming

Leading global manufacturer of interface technologies for automotive, telecom, mobile communications, and other markets

Codeo

B2B Tech Company Naming

Specialist in barcoding and POS asset management solutions, as well as chip & PIN payment equipment

Cofense

cybersecurity company naming

Renaming PhishMe to reflect expertise far beyond phishing to full-scale collective defense solutions that stay ahead of breaches

Consona

Enterprise Naming

Company that offers enterprise software products (from "consonare," Latin for “sound together”)

Constellis

Global Company Naming

Global provider of advisory, support, and security services

Converse Chuck II

Lifestyle Product Naming & Architecture

Naming strategy, architecture, and development for Converse's iconic Chuck Taylor All Star sneaker brand

CORA

Nonprofit Naming

California nonprofit devoted to preventing domestic violence

Coresuite

B2B Tech Names

Suite of cloud-based mobile business solutions that manage core aspects of customer relations and sales

Coria

Biotech Naming

Specialty pharmaceutical company focusing on dermatology products (from Latin "corium," meaning “skin”)

Corning

Global Naming Architecture

Naming architecture and protocol for Corning’s portfolio of hundreds of products

Corning ClearCurve

B2B Product Naming

Corning’s ultra-flexible fiber-optic technology, which bends and curves around tight spaces

Corning Concore

B2B Product Naming

Corning’s new type of ion-exchanged glass, which integrates cover glass and sensor plate functions

Corning Fibrance

b2b product naming

Corning's revolutionary light-diffusing fiber technology that bends without loss of color of light

Corning Guardiant

b2b product naming

Antimicrobial particles for protecting industrial applications such as paint from bacteria

Corning Lotus Glass

B2B Product Naming

Corning's exceptionally stable and pure display glass for hand-held devices

Corning Valor Glass

b2b product naming

Corning's revolutionary glass packaging for drug storage and delivery

Corning Willow Glass

b2b product naming

Corning's advanced, flexible screen to be used in making bendable mobile devices like smartphones and smart watches.

Counsyl

healthcare provider

Counsyl's new sample tracker used for management of genetic tests

Counsyl

healthcare provider

Formerly called Family Prep Screen, this test screens for inherited genetic diseases

Counsyl

healthcare provider

Renamed Counsyl's genetic test to determine the risk for hereditary cancers

Crazy 8

Apparel Line Naming & Domain Brokering

Gymboree's new line of fashionable, affordable kids’ clothes and retail stores

Curian

Finance Naming

Asset management firm that advises investors and supports financial and registered investment advisors

Daptiv

Tech Company Renaming

Renamed eProject to reflect its new focus on customizable tools that enable companies to stay agile in the marketplace

Dash

Tech Company Renaming

Renamed CircumNav and its lead GPS product, which gives drivers real-time traffic data

Deem

B2B Tech Naming

Mobile and cloud technology provider for the business travel industry that leverages user preferences and behavior to generate a personalized experience

Didj

Educational Naming

LeapFrog's gaming hand-held for kids in grades 1–4 that customizes learning while making it fun

Dockers Apparel

Retail Naming

Lines of pants, features, and types of fabric for one of America’s most beloved casual wear brands

Dr. Bob

Beverage Naming

Private-label flavored cola for international food retailer Ahold (parent of Giant Food and Stop & Shop)

Dreamery

Food Line Naming

Dreyer’s decadent line of super-creamy, super-premium ice creams

Dreamify

Social Tech Naming

Social marketplace for connecting with those who will help you realize your dream activities, shop, and more

Early Edge California

Nonprofit Naming

Nonprofit working to increase access to high-quality early learning for all of California’s children

Elara

communications tech naming

A mobile phone station from Plantronics that gives smartphones desk phone capabilities, including support for chat and online meetings

Engage

tech product family naming

Naming Verifone's suite of of interactive, commerce-enabling payment devices.

Entrenuity

Nonprofit Naming

Nonprofit that equips and trains educators to effectively teach youth how to become successful entrepreneurs

EQ Saddle Science

Saddle company renaming

Renamed saddle company that produces saddles that perfect the connection between horse and rider

Equaline

health and beauty naming

Lucky/Albertsons house line of OTC health and beauty aids (conveys their parity with the national brands)

Eska

Beverage Naming

Eaux Vives’s bottled water, referencing the glacial esker from which the water springs

ETS HEIghten

Educational Product Naming

ETS’s suite of computer-delivered, modular, and fully customizable assessments

ETS HiSET

Educational Product Naming

ETS’s new high school equivalency test that’s more accessible and affordable than the GED®

ETS Winsight

educational product naming

ETS's new suite of tools designed to measure students’ knowledge, skills and abilities in mathematics and English language arts.

Everbridge

B2B Software Company Naming

Software company whose products bridge information gaps within organizations

Eversana

global merger naming

Merger of six top life sciences companies to form integrated global services platform

ExpertHub

B2C Tech Company Naming

Online community that helps consumers find local legal, medical, and financial experts

Express POOL

ride-sharing product naming

A more affordable carpooling solution from Uber. Walk to a location, share a ride, save money.

Extensa

Automotive Naming

Toyo’s tire line that provides extended tread life for a wide range of cars and minivans

F-Secure Radar

cybersecurity platform naming

F-Secure’s turnkey solution for assessing vulnerability and scanning and managing internal and external threats

F-Secure ThreatShield

security solution naming

F-Secure’s security solution prevents and detects attacks early, with built-in network sandboxing technology to protect email and web traffic

Family Paths

mental health nonprofit naming

Mental health professionals and volunteers focused on helping low-income, multi-stressed individuals and families

Fancy Feast Broths

Pet Food Naming

Purina’s innovative gourmet broths for cats

Fantasy Fields

Furniture Line Naming

Teamson’s environmentally friendly line of imagination-inspiring children’s furniture

FEEDback Farm

innovative bioconversion farm naming

Naming a farm that uses insects and novel methods of bioconversion to create sustainable agricultural ecosystems

Festingos

Snack Food Naming

House brand of tortilla chips for Ahold (parent of Giant Food and Stop & Shop)

FireEye

Cybersecurity Company Renaming

Renamed Netforts, a company offering hyper-vigilant, far-seeing network security systems

Fitbit Blaze

B2C fitness tech Naming

Fitbit’s stylish fitness smart watch with all-day tracking, GPS, music control, and call, text, and calendar alerts

Fitbit Charge

B2C fitness tech naming

Fitbit’s high-performance wristband with all-day tracking, real-time stats, and caller ID functionality

Fitbit Flex

B2C fitness tech naming

Fitbit's first wristband fitness tracker, which made fitness fashionable and comfortable

Fitbit Force

B2c fitness tech naming

A fitness wristband to be reckoned with, featuring an easy-to-read OLED display

Fitbit One

B2C fitness tech naming

Fitbit's wearable fitness tracker that enables you to track steps, stairs, calories, sleep, and more with one device

Fitbit Surge

b2c fitness tech naming

The ultimate fitness superwatch from Fitbit with GPS, heart rate, notifications, music, steps, sleep, calories, stairs, and more

Fitbit Zip

B2C fitness tech naming

Fitbit's simplest wearable fitness tracker -- fast, fun, and easy

FitStation

Custom-fit shoe technology from HP

State-of-the-art 3D foot scanning and printing

Fitz

Fashion and style service naming

In-home fashion & style service for simplifying getting dressed everyday

FleetSuite

B2C Tech Product Naming

Suite of online tools that facilitate collaboration for distributed teams

Fly Fusion

Lifestyle Product Naming

The upgrade to LeapFrog's Fly — a ballpoint pen that plays games, makes music, reads aloud, and more

Flybridge

Professional Firm Renaming

Renamed VC firm that guides portfolio companies (a ship’s flying bridge provides a clear view of all sides)

Blueprint by Freeman

B2B product naming

An online floor plan management program that replaces paper floor plans and offers flexibility and ease of use.

Envision by Freeman

B2B product naming

A web-based venue directory that lets you take 360-degree tours of the top venues in North America

Orchestrate by Freeman

B2B product naming

A web-based application that simplifies the gathering, managing, and displaying of presentation materials

Freeslate

Biotech Spin-off Naming

Biotech spin-off that facilitates fast, free-flowing scientific experimentation through information management

Freeslate CM Protégé

B2B Tech Naming

Freeslate’s family of automation solutions for specific laboratory processes, leveraging the capabilities of their larger CM3 system

Frontlines: Fuel of War

Video Game Naming

First-person shooter game from THQ set in a world war over oil

Fusive

B2B Tech Product Naming

Belkin's Bluetooth wireless speaker combining power, clarity, and four different sound modes

Fuzion by Freeman

Event technology platform naming

The first-ever open digital event technology platform creating a seamless experience for organizers and attendees

Gainbridge

Insurance company spinoff naming

Annuity-focused life insurance company, spun off from Group 1001 (formerly Delaware Life)

GALvanize

internal initiative naming

An internal Unilever initiative to create a positive environment for women and help them reach their full potential

Gantuan

Multinational Online Retail Naming

Chinese e-commerce site whose name works in English (gargantuan) and Mandarin (loosely: "pursuit team")

Gear6

B2B Startup Naming

Tech startup that helps firms take their website’s performance up a notch

Generations Network

Parent Company Naming

Parent company name to unify disparate genealogy sites, including Ancestry.com and MyFamily.com

GO

b2b technology naming for Intel

Revolutionary new, scalable and flexible platform for building automated driving solutions

GoMotion

Platform renaming for SportsEngine

All-in-one class management software for sports studios

GrandPointe

Online Retail Naming

Online shop and catalogue offering products from home furnishings to jewelry to electronics

Great Edventures

e-commerce marketplace naming

GreatSchools’ Groupon-like offering of deeply discounted enrichment and educational activities

Gustados

Snack Food Naming

House brand of nacho-cheese tortilla chips for international food retailer Ahold (parent of Giant Food and Stop & Shop)

Habitat

Office environment solution naming

Naming an innovative audio/visual software solution for office environments

Her Move

Lifestyle Program Naming

GlaxoSmithKline’s first web-based lifestyle program for women in all stages of HER2-positive breast cancer

Hillstar

Finance Renaming

Renamed auto insurer Infinity National Insurance

HireRight

Tagline Creation

"Intelligence to move forward"

Home ID

B2C Tech Service Naming

Cloud-based service for tracking home information, including repair history and room-by-room inventories

Homelife

Private-Label F&B Naming

Private-label brand encompassing a broad range of household products for Lucky/Albertsons

HumanEdge

staffing company naming

Renamed The Premier Group, a 30 year established staffing company

Humane Rescue Alliance

Nonprofit Organization Naming

Naming the merger of the Washington Humane Society and The Washington Animal Rescue League

Ice Break

Beverage Naming

Private-label soda for international food retailer Ahold (parent of Giant Food and Stop & Shop)

ICQ

Tagline Creation

"Everybody, Everywhere"

Idiocracy

Movie Naming

20th Century Fox’s sci-fi comedy (and cult classic) about a dystopian, dumbed-down society of the future

Ikana

B2B Food and Beverage Naming

Food supplier that cultivates naturally sourced seafood from New Zealand (ika means "fish" in Maori)

Ingenio

B2C Tech Company Naming

Ingenious, pay-per-call advice network offering everything from tax advice to astrology readings online

Inscripta

tech company renaming

Gene-editing tech company that puts researchers in control with tools including a family of CRISPR enzymes

Instride.com

Online Insurance Platform Naming

Infinity Insurance’s ultra user-friendly online auto product for web-savvy insurance shoppers

IntegraVision

b2b tech naming

Quick and interactive power analyzers that enables R&D engineers to measure and visualize

IntelePeer Fluent

B2B Tech Product Naming

IntelePeer's Federation-as-a-Service tech: enables service providers and enterprises to connect seamlessly

Jana

Tech Company Renaming

Renamed txteagle, builders of first platform for engaging emerging-market consumers via mobile (jana = "people" in Sanskrit)

Javelin

Software Suite Naming

ZS Associates’ powerful suite of software tools for streamlining and optimizing sales efforts

Javiva

coffee beverage naming

Peet’s new freshly brewed iced coffee beverage

Jukevox

App Naming

Mobile app for voice control of Android devices and iPhones using speech recognition and production technology

K-Y Sensual Mist

Healthcare Lifestyle Naming

K-Y’s new, fun way to apply lubricant: a sensuous spray

Kames Capital

Finance Spinoff Naming

UK asset management arm of Aegon Group, named to differentiate it from Aegon’s insurance and pension businesses

Key2

Biotech Product Naming

Exagen Diagnostics’s two genomic tests that identify women at low risk of cancer recurrence

Keysight

Global B2B Tech Naming

Agilent spin-off whose electronic testing and measurement solutions unlock critical insights

Kickfire

B2B Tech Company Naming

Hardware co that uses breakthrough chip technology to make super-performance, open-source database servers

Kijiji

Global Online Service Naming

eBay’s subsidiary offering a global (yet community-based) online classifieds service

Kyocera Deco, Tempo, Lingo

Mobile Tech Naming

Naming architecture system that united (and distinguished) a new family of smartphones from Kyocera

Levi Strauss Signature

Brand name architecture

Naming architecture for iconic jeans brand

Lightful

company and platform naming

Company and its software platform that provides charities with greater reach through digital and social media

Lightspeed

Professional Finance Naming

Fast-moving, Silicon Valley VC firm, named to stand out from its competitors’ stodgy, law firm-like monikers

Lineate

Web development company naming

Builder of scalable, robust web applications that leverage data to serve clients such as eBay and The New York Times.

Lish

Social Platform and Financial Naming

Payvment’s social commerce platform, where Facebook shoppers can discover the hottest trends and coolest products

Livescribe

Tech Product and Company Naming

Tech company and its award-winning smartpen, which captures writing, audio, and more

Lumada

b2b platform naming

Hitachi IoT Core Platform

Lumesse

Professional Company Naming

Leading light and global player in talent management solutions

M-Power

Financial Product Naming

Prepaid debit card for those facing challenges getting credit, later affiliated with Visa

Maestro

Tech Product Naming

Magellan’s elegant line of GPS car devices that guide drivers to their destinations in style

Main Street

Food & Beverage Naming for Ahold

Private-label line of root beer and other old-fashioned sodas for Ahold (parent of Giant Food and Stop & Shop)

Masterpix

Lifestyle Tech Naming

Corning’s technology that turns photos into vivid, everlasting art by printing them on break-resistant glass

Matchpoint

Service Naming with Exact .com

Online service that matches potential customers with local businesses

McBistro

Global Food and Beverage Naming

McDonald’s upscale, customizable chicken sandwich that signaled a new menu concept

McCafé Beverages

Beverage Naming and Architecture

McDonald’s new line of coffee beverages to compete with Starbucks and Dunkin' Donuts

McDonald’s Artisan Chicken

Sandwich Naming

McDonald’s new grilled chicken sandwich featuring a seasoned fillet on a hand-crafted roll

McDonald’s Chicken Flatbreads

Food Naming

McDonald’s entry into the flatbread sandwiches arena

Medallia

Company Naming with Exact .com

Market-leading customer experience management company that enables continuous tracking of customer feedback

Medley Health

Healthcare Technology Naming

Medical practice whose suite of services for doctors and patients furthers communication and collaboration

Meritize

finance company naming

Student loan company and its platform, which uses academic performance data to enhance lending decisions

MiCasa

Food & Beverage Naming

Master brand of a food line catering to Latino/Hispanic consumers for Ahold (parent of Giant and Stop & Shop)

MiraCloud

Tech Product Naming

Contegix's fully customizable cloud hosting service for clients of every size -- startup to enterprise

Mirador Capital

Finance Company Naming

VC firm offering a top-level “fund of funds” for VCs and their investors (mirador = “vantage point” in Spanish)

Mirvie

medical screening company naming

Renamed AknaDx, a new medical screening company that creates precise, actionable, non-invasive tests for maternal-fetal health

Mochidoki

Premium Food Naming

Gordon Dessert’s new line of mochi confections (premium ice cream wrapped in sticky rice dough)

Mom's Best

Food & Bev Company Naming

Naming Malt-O-Meal’s instant oatmeal turned into naming their natural cereal line and renaming the company

Monistat Soothing Care

Personal Care Product Naming

J&J’s line of feminine care products that relieve itching, irritation, and chafing

Muffin Tops

Food and Beverage Naming

Malt-O-Meal’s cereal combining the flavor of blueberries with the taste of fresh-baked muffins

MX Unleashed

Game Naming

THQ's off-road motocross racing game, hailed as "even more fun than the real thing"

Mystique

women's clothing naming

Naming a line of Capri style women's cotton stretch pants for Dockers

Nanium

B2B Company Naming

European semiconductor company whose services range from developing and manufacturing to testing and engineering

Natrelle

Biotech Product Naming

Allergan’s line of saline and silicon gel implants designed for breast enhancement, augmentation, and reconstruction

Natural Promise

company naming

Natural and eco-conscious pet grooming products that support the health and well-being of pets and the planet.

The Nature Conservancy

Tagline development

Adding “on Earth” to the existing tagline anchored it in the natural world, and gave it urgency and heft.

Nature’s Promise

Food & Beverage Naming

Umbrella brand name for line of 500+ natural/organic products for Ahold (parent of Giant Food and Stop & Shop)

Nextremity

Healthcare Company Naming

Company that develops extremely precise and highly innovative implants for extremity surgery

Nimbler

Company and App Naming

Helping name a company and its app that matches transportation demand with supply

Ninth Wave

Fintech spinoff naming

Spinoff of EEI's financial data platform, which sweeps away obstructive complexity to create a universal standard.

Nokia

Global Architecture and Naming Strategy

Business product naming architecture and strategy for global communications and IT giant

North of Nine Communications

Professional Company Spin-off Naming

PR giant Burson-Marsteller’s spin-off agency, specializing in tech-based innovation accounts

Oasis

nutritional bar naming

Naming a Balance nutritional bar for Kraft

Omento

animal feed company naming

Natural horse feed provider that uses locally and sustainably sourced ingredients and next generation science

Online Guardian

Tech Product Naming

Trend Micro’s software that lets parents monitor their kids’ Internet and social media activity and take steps to protect them

OnShift

Healthcare Software Company Naming

Company whose software for hospitals and nursing homes facilitates hiring, scheduling, and communicating with staff

Optality

Tech Startup Naming

Startup and its analytic engine that aggregates and synthesizes a person’s data to find patterns and insights

Optane

B2B Tech Product Naming

Intel’s revolutionary technology that combines the speed of RAM with the resilience of hard-drive memory

OSIsoft

Conference Theme Development

OSIsoft’s PI system is the industry standard in enterprise infrastructure for managing real-time data and events.

Ozmo

Tech Company Naming

Wi-Fi tech company whose communication platform enables seamless transfer of data (from "osmosis")

Palm Prē

Mobile Tech Naming

Palm’s new smartphone, which has a prescient ability to anticipate users’ needs

Pampers First Steps

Lifestyle Naming

Pampers EasyUps' line of absorbent training pants for toddlers

Parago

Professional Services Naming

Designer of global customized incentive and engagement programs, later acquired by Blackhawk Networks

PathWave

Software platform naming

Integrated software platform from Keysight that offers a streamlined path to innovation

Pepsi Blue

soft drink naming

Naming Pepsi's iconic berry blue carbonated soft drink

Persante

Healthcare Naming

Healthcare conglomerate providing sleep diagnostic and therapeutic services and diagnostic balance testing

PI Coresight

B2B Tech Product Naming

Web-based tool that lets the user quickly and easily analyze enterprise-wide data in the OSIsoft PI System

PipSqueak

Tech Product Naming

Small Bluetooth device that alerts cellphone owners to incoming calls and other events

Plantronics

Tech Naming Architecture

Streamlined naming architecture and strategy for a strong masterbrand

Playfire

Online Gaming Naming

Online service that lets you track gameplay, see what friends are playing, and follow the hottest games

Plenish

Food & Beverage Naming

Pioneer’s heart-healthy soybean oil

Ponterra

Financial Naming

Specialty M&A investment bank that serves as a “bridge to the world” for its clientele (from Latin “pons” [bridge] and “terra” [world])

Popchips

snack food naming

Naming a category of breakthrough healthy potato chip snacks

Posit Science

Software Company Naming

Software company that creates computer games for brain fitness designed by neuroscientists

Premise Health

Healthcare Company Naming

Worksite healthcare solutions provider serving 200+ premier corporations, formed through merger of two industry leaders

PressPlay

online music store naming

Naming the online music store, PressPlay, a joint venture between Universal Music Group and Sony Music Entertainment

Prialto

Professional Services Naming

Provider of virtual administrative services for executives

Promptu

B2B Tech Product Naming

AgileTV’s voice-activated and server-centric voice recognition technology that lets TV viewers search for favorite programs

ProteinSimple

Biotech Company Naming

Renamed tech company Cell BioSciences to reflect its new focus on simplifying protein research

PSI Bridge

technology naming

Remote proctoring technology that seamlessly connects with any test delivery system and supports every phase of assessment

PSI Dimensions

platform naming

Comprehensive and customizable platform for test generation, delivery, and reporting

PSI Services

tagline development

Developing a tagline for global testing leader PSI Services

PSI True Talent

cloud-based technology naming

Cloud-based assessment platform, including more than 500 of the world’s top online assessments for hiring and development

PSI Where People Meet Potential

marketing messaging

Developing a webpage headline for global testing leader PSI Services

Pureau

Food & Beverage Naming

First Quality Enterprise’s bottled water that undergoes a 10-step purification process

Puzzle & Glory

mobile game naming

Naming a match-3, free to play, mobile role playing game for SEGA

Qinetic

Fitness Platform Naming

Interactive platform that connects fitness and wellness enthusiasts to each other and to fitness professionals

QODE

Personal Electronics Naming

Belkin's ultra-efficient, ultra-slim, and ultra-cool keyboard that coordinates seamlessly with the iPad Air

Querius

Startup Naming

Startup and its search engine, which delivers more relevant results to sophisticated users

Quintess

Global Lifestyle Company Naming

Luxury vacation club featuring opulent homes in some of the world’s most quintessentially beautiful places

Quisitive

App Naming

The only trademark search app for the iPhone, which also allows users to screen brand names and get brand information

Quist

Beverage Naming for Ahold

Private-label lemon-lime soda for international food retailer Ahold (parent of Giant Food and Stop & Shop)

Race to Nowhere

Documentary Naming and Tagline development

Name and tagline for a documentary exploring the extreme pressures faced by American schoolchildren

Rainmaker

B2B tech product naming

Cloud-based e-commerce tech platform for sales & marketing professionals to monetize untapped revenue sources.

Rally

Food & Beverage Naming for Ahold

Private-label cola for international food retailer Ahold (parent of Giant Food and Stop & Shop)

Ramp

Food & Beverage Naming for Ahold

Private-label high-energy soda for international food retailer Ahold (parent of Giant Food and Stop & Shop)

Rancher’s Reserve

Food & Beverage Naming

Safeway’s top-of-the-line beef

Real Life Retirement

Financial and Professional Services Naming

Charles Schwab's collection of retirement services, including personal one-on-one consultations and online tools

Rebound

Movie Naming

Martin Lawrence comedy about a hot-tempered college basketball coach who finds happiness coaching a middle-school team

Reknew

E-commerce solution naming

Unified tool for managing e-commerce stores across multiple platforms

Ripple Networks

B2C Tech Company Renaming

Renamed ActiveMaps, whose in-store screens deliver news, weather, entertainment, and customized content

Roku Express, Premiere, Ultra

b2c tech product naming

Naming three consumer tech products for the leader in streaming media

Rounz

lifestyle b2c brand naming

Korean online and brick and mortar eyeglasses retailer and mobile application

Saver Service

Lifestyle Product Naming

Midwest Airlines' low-fare, low-frills offering for leisure travelers

Savvia

B2B Professional Services Company Naming

Developed domain name for a corporate consulting company that guides growing businesses through the complex world of IT

Scriptive

Software and App Naming

Software company and its app that helps people find Christian scripture personalized to their needs

Securest

Tagline development

Name and tagline for Rhodia's flame-resistant sleepwear fabric

Sentilla

B2B Tech Renaming

Renamed Moteiv, whose wireless networks use tiny sensors to pick up and send data (“scintilla” + "send" and "sensor")

Shomi

Tech Platform Naming

Video-on-demand platform for two of Canada’s biggest media/telecom companies, Rogers and Shaw

Signature Service

Lifestyle Product Naming

Midwest Airlines' premium offering for business customers

Simply Good

nutritional bar naming

Naming a family of all natural nutritional bars for Atkins Nutritionals

Skyrider

Tech Company Renaming

Renamed tech company cRight to reflect its move beyond copyright enforcement to P2P content-sharing

SmartMove

Moving service company renaming

Renaming CableMover to make clear it helps you move all your accounts — internet, smart home, etc. — to your new location.

Sofritas

Food & Beverage Naming

Consulting with Chipotle to name its new meat alternative ingredient (“sofrito” is “lightly fried” in Spanish)

Soluna

blockchain company naming

The first blockchain company powered by its own private renewable energy

Spalding Infusion

Lifestyle Product Naming

Ingredient brand for Spalding’s in-ball micro pump that keeps sports balls inflated

Spalding

Tagline development

"True to the Game"

Spansive

Tech Company Renaming

Renamed wireless charging startup Pi Charging to reflect its expanding business and vision

Spectricity

b2b tech company naming

This spinoff from IMEC, develops low-cost, miniaturized optical spectral sensing solutions

Spin

Food and Beverage Naming for Ahold

Private-label cola for international food retailer Ahold (parent of Giant Food and Stop & Shop)

Spirit Storm

Mobile Game Naming

Kabam’s highly immersive action role-playing game for mobile devices

Splashdown Rides Gone Wild

video game naming

THQ's epic jet-ski race around the world

Spot Lifter

clothing feature naming

Naming an innovative pant finish that releases stains and maintains a clean look

Sprize

Lifestyle Naming

Gap’s innovative customer rewards program, which automatically credits shoppers when prices drop after a purchase

SquareTrade

Financial Naming

Independent, award-winning warranty provider (named one of the top 100 websites of 2010 by PC Magazine) and its product

Stampede Light

Food & Beverage Naming

The first government-approved beer with added B-vitamins

Starbucks Refreshers

Food & Beverage Naming

Starbucks’ new line of sparkling energy-boosting beverages

Sterling

Food & Beverage Naming for Ahold

Private-label ginger ale and club soda for international food retailer Ahold (parent of Giant Food and Stop & Shop)

Storyscape, Eternal City, Life 2.0

Video game naming for Foxnext

Naming a video game series, including two of the series' lead games

StyleFind

Lifestyle Technology Naming

InStyle magazine’s new website, where fashionistas can use highly customizable searches to find the styles they want

Sunbird

B2B Tech Naming

Leader in data center infrastructure management software

SunPop

Food & Beverage Naming for Ahold

Line of fruit-flavored sodas for international food retailer Ahold (parent of Giant Food and Stop & Shop)

Sunrise Valley

food and beverage naming for Ahold

Line of frozen juice concentrates for international food retailer Ahold (parent of Giant Food and Stop & Shop)

Swashies

Lifestyle, Toy Naming

Paper Magic’s line of kids’ stickers that wash off walls with ease

Sync by Freeman

Renaming an events platform

Renaming FXP | touch, the second-screen platform from industry leader Freeman that enables dynamic, two-way participation in presentations

Talix

Healthcare Spinoff Naming

Spinoff from Healthline Networks whose software enables clinicians to extract insights from messy, unstructured data

Tealeaf

B2B Tech Company Naming

Renamed company whose web-experience software yields near-magical insight (like reading tea leaves) into customers’ shopping behavior

Tendant

real estate software company naming

Mobile solution for real estate agents to manage clients, communications, referrals, prospects, and more

TheBigLead

sports website naming

Naming a destination sports website with intelligent analysis, strong opinion & breaking news

Total Droid

Tech Naming

Comprehensive security suite for Droid phones that automatically monitors your phone and scans apps for viruses

Trend Micro

B2B Naming and Naming Architecture

Software naming strategy and architectural development for global leader in IT security

Trimble Pulse

b2b tech platform naming

Naming a software platform that enables the delivery of field service excellence.

Trinzic

b2b tech naming

Naming a family of IP network and reporting appliances for Infoblox

Triton

GPS naming

Naming a family of handheld GPS devices for Magellan

True View

Renaming Intel’s immersive 3D platform

Renamed FreeD, Intel’s innovative, multi-perspective 3D video platform

Unloq

b2b company naming

Naming a forensic training and advisory company servicing corporate executives and business negotiators

Upwork

Online Professional Services Company Naming

Named the merged Elance and oDesk, world’s largest online platforms for connecting clients and freelancers

Ursa

Music streaming platform naming & tagline creation

Naming a new music streaming company, platform, and service that better connects artists and fans

Ursa

tagline creation

Creating a tagline for a new music streaming service

VantagePoint

software naming

Naming a unique software application that allows Magellan GPS users to manage their outdoor GPS experience

Vantara

Company naming for Hitachi

A new digital company committed to solving the world’s toughest business and societal challenges

Velocify

B2B Tech Naming

Renamed Leads360, which helps sales teams accelerate performance through cloud-based intelligent sales software

Versado

Automotive Naming

Toyo’s line of premium, all-season touring tires, designed for a variety of luxury vehicles

Versalite

B2B Product Naming

Berry Plastics’ innovative polypropylene product for packaging both hot and cold food and beverages

Versalume

company naming

Corning spin-off that develops smart, integrated solutions based on Fibrance light-diffusing fiber

Vitalyst

B2B Tech Naming

Provider of expert application and device support, helping technology users operate at peak performance

Vivaty

B2C Tech Naming

Renamed Media Machines, whose innovative technology enables livelier, richer 3D virtual worlds (vivid + activity)

Vudu

Personal Technology Naming

Technology company and its device that can stream a vast library of HD movie content with near-magical speed

WebEx

B2B Naming Architecture

Naming architecture for global leader in web and video conferencing

Wells Fargo BudgetWatch

Financial Service Naming

Online service that helps Wells Fargo customers keep an eagle eye on their monthly budget and spending

Wells Fargo My Money Map

financial services naming

My Money Map allows customers to establish short- and long-term goals and budgets, and view their finances in a whole new way.

Wells Fargo vSafe

Financial Services Naming

Wells Fargo’s secure online storage service, which functions as a virtual safe for key records

Wild Mint

e-Commerce Naming

Renamed e-commerce site Essential Safe Products (ESP), which offers a range of toxin-free products

Work Wonders

Tagline for CBRE

A tagline for Hana, CBRE's flexible, highly configurable and brandable co-working business spaces

WorkWise

mobile phone app naming

Naming a mobile phone security and notification application for HP

Xerox CiPress

B2B Tech Product Name

Xerox’s innovative and environmentally friendly waterless inkjet system for high-volume printing

Yearli

Financial Name and Naming Strategy

Family name and naming strategy for a suite of electronic filing solutions with three product options

Zazz

Food and Beverage Naming for Ahold

Private-label line of flavored seltzers for international food retailer Ahold (parent of Giant Food and Stop & Shop)

Zillio

Game Naming and tagline development

Named and created a tagline for a math game for elementary school kids that’s as educational as it is fun

Zippity

Educational Game Naming

Lively educational game system from LeapFrog (co-branded with Disney) that keeps preschoolers moving and learning

Zolio

Financial Services Platform Naming

Company and its online platform that enables investment management candidates to prove themselves with simulated trading

Zostavax

Pharmaceutical Naming

Merck’s shingles vaccine (from “vaccine” and “Herpes Zoster,” the name for shingles)