Tagline for the Asian American Civic Association
The Asian American Civic Association (AACA) went way beyond standard ESL services for immigrants. They offered job training, social services, even childcare. Their tagline needed to communicate all that, both internally and externally, and be understood by people with limited English. We consider taglines the haikus of marketing copy: short, sweet, and so satisfying when you get them right. This one was no exception.