Tagline development

Tagline development for The Nature Conservancy

The Nature Conservancy already had a pretty good tagline: Saving the Last Great Places. But they needed something more specific. We explored variants, as well as new themes. Adding “on Earth” to the old tagline anchored it in the natural world, and gave it urgency and heft. We’ll typically develop many hundreds of taglines before we even think about selection. This project ran true to form.

Client
The Nature Conservancy
The Nature Conservancy
Industry
Nonprofit & Education
Service
Tagline
THE-NATURE-CONSERVANCY

Related Case Studies

WomenLift Health

PaperPie

Archer