Insights & Resources
Tips, guides, news, and commentary on naming, branding, and visual identity.
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Does the new name cut the mustard?
Catchword principals Maria Cypher and Mark Skoultchi reflect on the trends, what's changed, what hasn't, and what's to come
How to get the best out of the AI bot as a name development tool
Global leader in customer experience Sitel Group has rebranded as Foundever. International naming is tough, but they could have found...
What the brand names of vaginal care products tell us about society's views on women, and their bodies
Kellogg is splitting up, but the name of the company that will house Pringles, Pop-Tarts, and other temptations is not...
This Gen Z social app is not for olds like us, but the name's a gas gas gas.
How to develop a perfect name for your company, product, or service
Pepsi's replacement for Sierra Mist may taste great, but does the name shine?
You know the 10 Qualities of Great Brand Names and you've reviewed your naming brief, but choosing a great brand...
The annual electronics show provides a bevy of brand names to review. See which hold a charge.
Johnson & Johnson spinoff Kenvue will be a powerhouse, with an estmated 1 billion customers. Is Kenvue the company name...
GE is separating into three public companies. GE HealthCare will, logically, focus on healthcare, GE Aerospace on aerospace, and GE Vernova...
There are many factors to consider when evaluating naming agencies, including clients and experience, portfolio of naming work, range of...
Clearly, Haleon has come out of the gate a strong company, but what about its name?