Insights & Resources
Tips, guides, news, and commentary on naming, branding, and visual identity.
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Kellogg is splitting up, but the name of the company that will house Pringles, Pop-Tarts, and other temptations is not very tasty.
This Gen Z social app is not for olds like us, but the name's a gas gas gas.
How to develop a perfect name for your company, product, or service
Pepsi's replacement for Sierra Mist may taste great, but does the name shine?
You know the 10 Qualities of Great Brand Names and you've reviewed your naming brief, but choosing a great brand name from a list of candidates is still tough. We've got you!
The annual electronics show provides a bevy of brand names to review. See which hold a charge.
Johnson & Johnson spinoff Kenvue will be a powerhouse, with an estmated 1 billion customers. Is Kenvue the company name this heavyweight deserves? Catchword's experts weigh in.
GE is separating into three public companies. GE HealthCare will, logically, focus on healthcare, GE Aerospace on aerospace, and GE Vernova on renewable energy. One of these things is not like the others.
There are many factors to consider when evaluating naming agencies, including clients and experience, portfolio of naming work, range of...
Clearly, Haleon has come out of the gate a strong company, but what about its name?
The company believes its new brand, Elevance Health, conveys its “commitment to elevating whole health and advancing health beyond healthcare.”
Naming your new company is a huge opportunity. Get it right, and you’ll have a powerful tool to express your...
Abbott's new line of biowearables takes fitness tracking further by calculating glucose, lactate, and even alcohol in the blood. But does the name add up?
Commanders took the field after nearly two years and plenty of competition. Is the new name more winning than its team?