Insights & Resources

Tips, guides, news, and commentary on naming, branding, and visual identity.

For Catchword News, see here.

And, for our comprehensive naming glossary and the last word on naming words and terms:

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Do your favorite pet names date from 10, 100, or 1000 years ago?
02.13.2024
Alcohol-free beverage brands have an interesting opportunity, and challenge these days. Catchword takes a look at the messaging and brand...
01.31.2024
Katy Steinmetz, one of our Creative Directors, checked up on the big rebrand in Fast Company
10.31.2023
Our take on AI chatbot names and how they reflect our hope for, and fear of, AI
09.06.2023
Registering and protecting domain names can be tricky. Get it right the first time with this guide.
08.04.2023
B+
Why the new name is a safe choice for the Facebook parent
07.07.2023
Catchword principals Maria Cypher and Mark Skoultchi reflect on the trends, what's changed, what hasn't, and what's to come
05.05.2023
How to get the best out of the AI bot as a name development tool
05.03.2023
C
Global leader in CX Sitel Group has rebranded as Foundever. International naming is tough, but they could've found better.
04.27.2023
You created the perfect brand name for your new business. Now what? Our experts have assembled this handy checklist.
04.18.2023
What the brand names of vaginal care products tell us about society's views on women, and their bodies
03.31.2023
C-
Kellogg is splitting up, but the name of the co that will house Pringles, Pop-Tarts, and other temptations is not...
03.28.2023
A+
This Gen Z social app is not for olds like us, but the name's a gas gas gas.
03.01.2023

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