Insights & Resources
Tips, guides, news, and commentary on naming, branding, and visual identity.
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Does the new name cut the mustard?
05.30.2023
Catchword principals Maria Cypher and Mark Skoultchi reflect on the trends, what's changed, what hasn't, and what's to come
05.05.2023
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How to get the best out of the AI bot as a name development tool
05.03.2023
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Global leader in customer experience Sitel Group has rebranded as Foundever. International naming is tough, but they could have found...
04.27.2023
What the brand names of vaginal care products tell us about society's views on women, and their bodies
03.31.2023
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Kellogg is splitting up, but the name of the company that will house Pringles, Pop-Tarts, and other temptations is not...
03.28.2023
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This Gen Z social app is not for olds like us, but the name's a gas gas gas.
03.01.2023
How to develop a perfect name for your company, product, or service
02.23.2023
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Pepsi's replacement for Sierra Mist may taste great, but does the name shine?
01.25.2023
You know the 10 Qualities of Great Brand Names and you've reviewed your naming brief, but choosing a great brand...
01.09.2023
The annual electronics show provides a bevy of brand names to review. See which hold a charge.
01.09.2023
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Johnson & Johnson spinoff Kenvue will be a powerhouse, with an estmated 1 billion customers. Is Kenvue the company name...
11.10.2022
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GE is separating into three public companies. GE HealthCare will, logically, focus on healthcare, GE Aerospace on aerospace, and GE Vernova...
09.26.2022
There are many factors to consider when evaluating naming agencies, including clients and experience, portfolio of naming work, range of...
08.08.2022
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Clearly, Haleon has come out of the gate a strong company, but what about its name?
07.20.2022
