Effective Date: July 4, 2026

The Cypher Group, LLC dba. Catchword (“Company,” “we,” “us,” or “our”) uses cookies and similar technologies on our website at https://catchwordbranding.com (the “Site”). This Cookie Policy explains what cookies are, how we use them, and how you can manage your cookie preferences.

This Cookie Policy should be read together with our Privacy Policy, which describes how we handle personal information more broadly.

1. What Are Cookies?

Cookies are small text files that are stored on your device (computer, smartphone, tablet) when you visit a website. They allow the website to recognize your device and store certain information about your preferences or past actions.

Cookies can be:

• Session cookies: Temporary cookies that are deleted once you close your browser.
• Persistent cookies: Remain on your device until deleted or expire after a set period.
• First-party cookies: Set by the website you are visiting.
• Third-party cookies: Set by external services (e.g., analytics, advertising).

We may also use related technologies such as web beacons, pixels, and local storage.

2. How We Use Cookies

We use cookies and similar technologies for the following purposes:

• Essential Cookies — These are required for the basic operation of our Site (e.g., page navigation, secure login, form submissions). Without these cookies, the Site may not function properly.
• Performance & Analytics Cookies — These help us understand how visitors use the Site, which pages are most popular, and how users interact with our content. We may use Google Analytics or similar tools for this purpose.
• Marketing & Attribution Cookies — We utilize tracking technologies to measure the effectiveness of our marketing campaigns, track traffic sources and UTM parameters, and analyze B2B user intent and business demographic data.
• Functional Cookies & Widgets — These remember your preferences (e.g., language, region, font size) and enable integrated third-party features, such as external review and reputation widgets, to display content seamlessly on our Site.

3. Third-Party Cookies

We may allow trusted third parties to place cookies through our Site for analytics, performance, marketing, and functionality. These include:

• Google Tag Manager and Google Analytics: Used to deploy scripts, analyze site traffic and usage, and understand user behavior. (Google’s Privacy & Terms.)
• Bilinmedia: A B2B intent data and advertising attribution platform that analyzes company-level visit behavior.
• Attributer: A marketing attribution tool that captures UTM parameters and traffic source data to help us understand how users find our website.
• Clutch: A third-party review widget that makes external server calls to display client ratings and testimonials directly on our platform.

These third parties are responsible for their own privacy and cookie practices. You can manage your preferences or opt out of non-essential tracking at any time using our cookie banner.

4. Managing Your Cookie Preferences

You have the right to control cookies. You can:

• Use our Cookie Banner — When you first visit our Site, you will see a banner that allows you to accept or decline non-essential cookies. You may revisit your choice at any time by clearing the cookies in your browser, which will cause the banner to reappear.
• Browser Settings — Most web browsers allow you to refuse or delete cookies. Instructions are usually found in your browser’s “Help” section.
• Opt-Out Tools —
  • Google Analytics opt-out: tools.google.com/dlpage/gaoptout
  • Network Advertising Initiative opt-out: optout.networkadvertising.org

Please note that disabling cookies may impact the functionality and performance of the Site.

5. How Long Cookies Last

• Session cookies expire when you close your browser.
• Persistent cookies remain until they expire or you delete them. We typically retain persistent cookies for no longer than 12 months, after which you will be prompted to renew your preferences.

6. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technologies, or legal requirements. We encourage you to review this page periodically. Updates will take effect as of the “Effective Date” listed above.

7. Contact Us

If you have any questions about this Cookie Policy or our use of cookies, please contact us:

Catchword
3645 Grand Avenue, Suite 206
Oakland, CA 94610
Email: [email protected]
Phone: 510-214-3350