Insights Type: Tips/Guides

How to develop a perfect name for your company, product, or service
08.15.2022
You know the 10 Qualities of Great Brand Names and you've reviewed your naming brief, but choosing a great brand name from a list of candidates is still tough. We've got you!
08.09.2022
There are many factors to consider when evaluating naming agencies, including clients and experience, portfolio of naming work, range of...
08.08.2022
Naming your new company is a huge opportunity. Get it right, and you’ll have a powerful tool to express your...
03.01.2022
The military uses them. Apple uses them. Pretty much any kid with a walkie-talkie uses them.
05.18.2021
Tips for how businesses can make sure their name will stand the test of time
05.19.2020
Here’s the truth behind what it really takes to succeed as a professional namer.
02.12.2020
At Catchword, if we had a nickel for every client who expressed concern about “bad” meanings associated with proposed brand...
04.08.2019
A brand name is a very, very short story. It’s a powerful tool to connect with the people you want to reach, a kind of shorthand for your audience’s relationship with you. But what makes a brand name great?
01.08.2019

Don’t know your Aphesis from your Euphemism?