Insights Type: Articles

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What IS happening?!
07.28.2023
Catchword principals Maria Cypher and Mark Skoultchi reflect on the trends, what's changed, what hasn't, and what's to come
05.05.2023
What the brand names of vaginal care products tell us about society's views on women, and their bodies
03.31.2023
Naming your new company is a huge opportunity. Get it right, and you’ll have a powerful tool to express your...
03.01.2022
The military uses them. Apple uses them. Pretty much any kid with a walkie-talkie uses them.
05.18.2021
Who could resist the opportunity to weigh in on a new pasta shape name?
04.08.2021
Is Rabobank a naming felony or just fun to say?
10.24.2020
Here’s the truth behind what it really takes to succeed as a professional namer.
02.12.2020
According to Rover.com, the number of pet names influenced by musicians, actors, royals, and other celebs is way up this...
12.11.2019
SCOTUS unanimously ruled that the law enabled the government to discriminate against trademarks that espouse particular points of view and...
08.06.2019

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