Insights Type: Articles

Do your favorite pet names date from 10, 100, or 1000 years ago?

Alcohol-free beverage brands have an interesting opportunity, and challenge these days. Catchword takes a look at the messaging and brand...

Katy Steinmetz, one of our Creative Directors, checked up on the big rebrand in Fast Company

What IS happening?!

Catchword principals Maria Cypher and Mark Skoultchi reflect on the trends, what's changed, what hasn't, and what's to come

What the brand names of vaginal care products tell us about society's views on women, and their bodies

Cautionary tales from the naming trenches

The military uses them. Apple uses them. Pretty much any kid with a walkie-talkie uses them.

Who could resist the opportunity to weigh in on a new pasta shape name?

Is Rabobank a naming felony or just fun to say?