Insights Type: Articles

Naming your new company is a huge opportunity. Get it right, and you’ll have a powerful tool to express your...

The military uses them. Apple uses them. Pretty much any kid with a walkie-talkie uses them.

Who could resist the opportunity to weigh in on a new pasta shape name?

Is Rabobank a naming felony or just fun to say?

Here’s the truth behind what it really takes to succeed as a professional namer.

According to Rover.com, the number of pet names influenced by musicians, actors, royals, and other celebs is way up this year.

SCOTUS unanimously ruled that the law enabled the government to discriminate against trademarks that espouse particular points of view and there fore violates the First Amendment's protection of free speech.

Werner Brandl, a close naming partner of Catchword in Germany, wrote an interesting piece on the use of “smart” to...

Midterms are fast approaching, and all the candidates have at least one thing in common: they have names, many you...

The City of Roses has a nose for puns.