education company naming
Renamed Campus Explorer
By combining vast experience in the online educational space, unparalleled marketing intelligence, and a proprietary technology platform, Campus Explorer was able to attract and deliver to its clients the highest quality student leads, helping to optimize its clients’ recruitment efforts and marketing spend, and increase enrollment. However, its name was a poor platform for delivering those messages. Catchword developed the new company name, Archer, to suggest precise student lead generation, a focused technology solution, and speed of results.