Naming Architecture and B2C Tech Naming

Naming architecture and strategy

Ancestry.com (then MyFamily.com) asked us to review their portfolio of brand names, to see if any changes were in order. You might think that we’d just recommend renaming everything. But that’s not our style. Often we’ll recommend that a client adopt a naming strategy involving fewer brand names. Or, as in this case, we’ll recommend a stronger parent brand, which can do a lot of the heavy lifting.
Client
Ancestry.com
Industry
B2C Tech
Service
Brand Strategy & Architecture
ANCESTRY.COM-PORTFOLIO-HIGHLIGHT-IMAGE-REVISED

Related Case Studies

Versalume

Palm Prē

BlackBerry Z10 & Q10