Slogan development

Tagline for the American Red Cross

How prepared are you for a real emergency? We thought so. The American Red Cross wanted a campaign that would get folks off their collective tush, without scolding or shaming them (rarely successful tactics). Like an emergency response team, we sprang into action, helping with communication architectures and creating hundreds of taglines for their campaign. This one became their rallying cry.
Client
American Red Cross
Industry
Nonprofit & Education
Service
Tagline
REDCROSS

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