Renaming DNAMx, a screening and diagnostics company

Healthcare company renaming

Catchword and GreyBox collaborated to create a new name and identity for DNAMx, an emerging leader in medical diagnostics. Using a unique, DNA-methylation approach to disease detection, the company’s innovative platform allows for early detection of disease in a single platform with a very high level of specificity and sensitivity.

A variation of au delà (French for “beyond” or “further”) and a female name meaning “noble,” Adela underscores the company’s ability to test not just for cancer but for other diseases and reflects the warmth and comfort that patients feel knowing the risks before they manifest.

Adela (formerly DNAMx)
Adela (formerly DNAMx)
Health & Biotech
Company Naming
Visual Identity

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