healthcare product naming
Naming the new formula of Refresh eye drops for Allergan
Allergan engaged Catchword to name several new products, including a new formula for its Refresh line of eye drop products. This lubricant was specially developed to relieve the discomfort of dry, irritated eyes and prevent further irritation. Customers looking for relief from eye pain need to find the right product quickly. So its name should immediately communicate why this is the one. Relieva leaves no doubt.