Weaving it all together
The final step of our full brand projects is to create several brand applications and the style guide, which outlines the remaining visual identity elements, such as color palettes and typography as well as how to properly deploy the different elements of the visual identity. We compile these design guidelines with the brand positioning into an easy-to-use brand book, an invaluable reference for clients to ensure brand consistency across the company and across touchpoints.
the usual is not an option
In a field of names like Convoy, Haul Pay, and eCapital, Denim is unexpected, making it stickier and more engaging for customers and underscoring the company's no-more-business-as-usual philosophy. Denim is unique, but not at all weird. The sweet spot is easy to say and spell with a meaning that’s familiar and a metaphor that’s not. Another bonus of the unexpected metaphor? Trademark and domain acquirability—the client wanted an exact .com and got it with denim.com.
“We chose Catchword over four other agencies that we’d whittled down from a list of 30. … In just three months, they delivered a brand name that made us very happy. … They are masters of their space. … Engage and take their directions and exercises seriously. They have excellent insights, so trust the process.”
Fritz Lauer | Head of Marketing, Denim