B2B Tech Naming
Technology naming for Rearden Commerce
Rearden Commerce came to us with a big idea: a relevancy engine that could generate a personalized web experience based on user preferences and behavior. Like the original technology itself, the name Deem is smart and incisive and cuts through the clutter. The company later renamed itself Deem and focused on the business travel industry. With multiple software solutions, it has become a leading Commerce-as-a-Service provider in its sector. Because the name speaks to fundamental company attributes rather than services offered, it was able to evolve with the company.