Short is sweet
Although shorter isn’t always better, when it comes to app naming, keep app store character limitations firmly in mind. To ensure that the name of Aetna’s powerful tool would appear in full in app store lists and on small screens, we limited our exploration to words no longer than 12 characters.
The staff at Children’s Home Society of Florida work every day to help build healthier homes for families in their state but sometimes struggle to prioritize their own health. Attain by Aetna has helped. ”Our team members are always on the go and have a lot on their plates. Attain makes it easy for our team to stay motivated and reminded to take care of themselves every day.”
“We designed Attain for everyone. … We understand that you don't need to be a personal trainer or work out several hours a day to be healthier. We're designing Attain to be personalized and clinically relevant to where each individual is in their health journey.”
Alan Lotvin, MD | Executive Vice President of Transformation, CVS Health