Platform renaming for SportsEngine

SportsEngine, Inc., a division of NBC Sports Group, provides software solutions and mobile applications for 23,000 youth sports organizations and is used by 15 million athletes annually. The company needed a name for its all-in-one class-management software for studios providing such disciplines as gymnastics, dance, and martial arts. The new name needed to express the brand’s approachability and enthusiasm, and be instantly understood by studio owners, parents, and students. GoMotion makes it easy to manage activity classes, registration, payments, and more on the go.