Brands shaping the world for a quarter century

We’re very proud of our work and the clients we’ve partnered with, whether from last month or last millennium. Welcome to our full portfolio!



Bottled natural spring water for international food retailer Ahold (parent of Giant Food and Stop & Shop)


New name and visual identity for DNAMx, an emerging leader in medical screening and diagnostics

Adobe AIR

Adobe’s game-changing software platform, which sits atop any operating system and functions seamlessly and invisibly

Adobe Atmosphere

Naming Adobe’s application for creating web-based 3D worlds that can be accessed in real time with any browser

Adobe Photoshop Elements

Naming Adobe’s smaller-lighter-friendlier version of Photoshop (for non-professionals)


Domain name for Triple Point Group, a leasing and lending business that enables everyday investors to earn a fixed rate of return on their capital by buying Advancr Bonds


Management and consulting firm with a focus on business intelligence, risk and compliance


Naming an innovative cybersecurity company that uses predictive AI to prevent advanced email threats

Age Advantage

Name for a new line of CORE senior dog food from Wellness

Case Study


Brand positioning, name audit, and visual identity for the world’s leading drone technology company

Ahold Sodas

Naming the entire line of private-label sodas for international food retailer Ahold (parent of Giant Food and Stop & Shop)


Naming Enviroscent’s innovative system that allows people to customize room fragrances using Infused ScentSticks™


Ultra-performing home or office intelligent mesh Wi-Fi solution, creating multiple hotspots throughout your space.


Renamed premium design company i4 Design, later acquired by Publicis


Renaming industry trade association from the awkward ALSSA to the more memorable ALDA

Allergan pHast

Proprietary technology for Allergan that allows for rapid adjustment to eye pH

Allergan Refresh Relieva

Eye drops from Allergan specially formulated to relieve the discomfort of dry, irritated eyes and prevent further irritation

Allstate GoodForLife

Allstate’s innovative life-insurance program offering coverage for critical medical needs during one’s lifetime

Allstate House and Home

Allstate's personalized insurance plan to cover buildings and possessions on residential property

Allstate MarketSmart

Fixed annuity for Allstate, the second-largest personal insurer in the nation

Allstate RightFit

Allstate’s annuity program in which customers choose investment options that fit their risk tolerance

Allstate Whole Life Advantage

Whole life insurance for Allstate, the second-largest personal insurer in the nation

Allstate Your Choice Auto

Allstate’s auto insurance program that gives customers a range of options when choosing insurance features

Allstate Your Choice Home

Allstate’s home insurance program that gives customers a range of options when choosing insurance features


Renamed Social Interest Solutions (SIS) to reflect its mission to help communities through tech and strategy solutions

Amazon Fashion

Amazon Fashion is one of Catchword's newest clients. Our team is developing private label brands for the division.

American Red Cross

"Do more than cross your fingers," slogan for emergency-preparedness campaign

Naming architecture and naming strategy for leading genealogy site


Tool that lets readers get contextual info without leaving a web page (later acquired by Google)


Danish company specializing in healthcare IT solutions that increase patient safety and treatment efficiency

Case Study


B2B SaaS platform for the financial services industry that seamlessly manages middle-and back-office functions to unlock the value of data


Renamed Campus Explorer to highlight its targeted services that help schools reach, enroll, and retain students

Arena of Valor

An epic new 5v5 multiplayer online battle arena (MOBA) designed by Tencent Games

Case Study


Naming the leading business productivity company and its platform for integrating a variety of work-related applications


Dietary supplement that helps boost progesterone levels and improve women’s hormone balance

Asian American Civic Association

Tagline covering a variety of immigrant services: "Educate. Empower. Employ."


Renamed Quadratec, which makes software for managing and archiving data


Annual celebration of athletics, wellness, and entertainment created by Dwayne “The Rock” Johnson and Dany Garcia.

Case Study


Naming Volkswagen's head-turning, 3-row family SUV with panoramic sunroof and other premium features

Case Study

Attain by Aetna

Naming an innovative health and wellness app for Aetna that leverages the power of Apple Watch