Full Portfolio


Naming Architecture and B2C Tech Naming

Naming architecture and naming strategy for leading genealogy site

BlackBerry Z10 & Q10

phone naming and architecture

Name, naming architecture, and strategy for BlackBerry, including creation of the current alphanumeric system


B2B Naming Architecture

Naming strategy and development for a global leader in networking

Converse Chuck II

Lifestyle Product Naming & Architecture

Naming strategy, architecture, and development for Converse's iconic Chuck Taylor All Star sneaker brand


Global Naming Architecture

Naming architecture and protocol for Corning’s portfolio of hundreds of products

Freeman Architecture

B2B product naming architecture

Naming strategy and architecture for Freeman’s large portfolio of event management, marketing, and design products

Indeed Architecture

naming strategy and architecture

Ongoing corporate and product naming strategy for the world’s #1 job site

Juniper Networks Architecture

naming strategy and architecture

Ongoing consultation with networking solutions leader Juniper Networks to develop a consistent approach to naming

Kyocera Deco, Tempo, Lingo

Mobile Tech Naming

Naming architecture system that united (and distinguished) a new family of smartphones from Kyocera

Levi Strauss Signature

Brand name architecture

Naming architecture for iconic jeans brand

McCafé Beverages

Beverage Naming and Architecture

McDonald’s new line of coffee beverages to compete with Starbucks and Dunkin' Donuts


Global Architecture and Naming Strategy

Business product naming architecture and strategy for global communications and IT giant


Tech Naming Architecture

Streamlined naming architecture and strategy for a strong masterbrand

RMS Architecture

Naming strategy and product naming

Ongoing naming architecture consultation and product naming for leading risk management solution company

Roku Express, Premiere, Ultra

b2c tech product naming

Three consumer tech products for the leader in streaming media

TELUS International

Company naming strategy

Naming strategy and equity study to determine the suitability of the TELUS International name and descriptor

Trend Micro

B2B Naming and Naming Architecture

Software naming strategy and architectural development for global leader in IT security


B2B Naming Architecture

Naming architecture for global leader in web and video conferencing


Financial Name and Naming Strategy

Family name and naming strategy for a suite of electronic filing solutions with three product options