Full Portfolio
Ancestry.com
Naming Architecture and B2C Tech Naming
Naming architecture and naming strategy for leading genealogy site
BlackBerry Z10 & Q10
phone naming and architecture
Name, naming architecture, and strategy for BlackBerry, including creation of the current alphanumeric system
Cisco
B2B Naming Architecture
Naming strategy and development for a global leader in networking
Converse Chuck II
Lifestyle Product Naming & Architecture
Naming strategy, architecture, and development for Converse's iconic Chuck Taylor All Star sneaker brand
Corning
Global Naming Architecture
Naming architecture and protocol for Corning’s portfolio of hundreds of products
Freeman Architecture
B2B product naming architecture
Naming strategy and architecture for Freeman’s large portfolio of event management, marketing, and design products
Juniper Networks Architecture
naming strategy and architecture
Ongoing consultation with networking solutions leader Juniper Networks to develop a consistent approach to naming
Kyocera Deco, Tempo, Lingo
Mobile Tech Naming
Naming architecture system that united (and distinguished) a new family of smartphones from Kyocera
Levi Strauss Signature
Brand name architecture
Naming architecture for iconic jeans brand
McCafé Beverages
Beverage Naming and Architecture
McDonald’s new line of coffee beverages to compete with Starbucks and Dunkin' Donuts
Nokia
Global Architecture and Naming Strategy
Business product naming architecture and strategy for global communications and IT giant
Plantronics
Tech Naming Architecture
Streamlined naming architecture and strategy for a strong masterbrand
RMS Architecture
Naming strategy and product naming
Ongoing naming architecture consultation and product naming for leading risk management solution company
Roku Express, Premiere, Ultra
b2c tech product naming
Three consumer tech products for the leader in streaming media
Trend Micro
B2B Naming and Naming Architecture
Software naming strategy and architectural development for global leader in IT security
WebEx
B2B Naming Architecture
Naming architecture for global leader in web and video conferencing
Yearli
Financial Name and Naming Strategy
Family name and naming strategy for a suite of electronic filing solutions with three product options