Brands shaping the world for a quarter century

(Formerly MyFamily.com) Leading genealogy site and its parent brand

The leading business productivity company and its platform that seamlessly integrates work-related applications

(Formerly Research In Motion, RIM) Creator of the first smartphone and its new lines

Brand architecture and naming strategy for a leader in molecular diagnostics, part of global life sciences giant Danaher

Global leader in networking, cloud, and security solutions

Naming strategy, architecture, and development for Converse's iconic Chuck Taylor All Star sneaker brand

Naming architecture and protocol for Corning’s portfolio of hundreds of products

Brand architecture, naming strategy, and naming protocol for CSI, a leader in medical devices that treat coronary disease

Brand architecture, naming protocol, and product naming for analytics software and credit scoring giant FICO (formerly Fair Isaac)

Naming strategy and architecture for Freeman’s large portfolio of event management, marketing, and design products

Ongoing corporate and product naming strategy for the world’s #1 job site

Ongoing consultation with networking solutions leader Juniper Networks to develop a consistent approach to naming

Naming architecture system that united (and distinguished) a new family of smartphones from Kyocera

Naming architecture for iconic jeans brand

McDonald’s new line of coffee beverages to compete with Starbucks and Dunkin' Donuts

From financial powerhouse Moody’s, the first risk management platform that integrates supply chain, trade credit, and Know Your Customer

Business product naming architecture and strategy for global communications and IT giant

An end-to-end digital manufacturing solution that automates 3D printing, accelerating product development and delivery

Full rebrand, including brand strategy, name, and visual identity, for educational publisher EDC's direct sales division

Naming and brand strategy for a line of sensing technologies for use in smartphones, tablets, and wearables

Streamlined naming architecture and strategy for a strong masterbrand

"Where People Meet Potential," website headline for global testing leader PSI Services

Ongoing naming architecture consultation and product naming for leading risk management solution company

Three consumer tech products for the leader in streaming media

Naming the completely immersive narrative video game series from FoxNext and three of its lead games

Naming the innovative LED lighting and intelligent cooling systems for Sub-Zero's premium refrigerators

Naming strategy and equity study to determine the suitability of the TELUS International name and descriptor

Software naming strategy and architectural development for global leader in IT security

Global leader in designing, manufacturing & servicing infrastructure tech for IT networks from the cloud to the edge

Naming architecture for global leader in web and video conferencing

Family name and naming strategy for a suite of electronic filing solutions with three product options