Brands shaping the world for a quarter century

We’re very proud of our work and the clients we’ve partnered with, whether from last month or last millennium. Welcome to our full portfolio!



Brand positioning, name audit, and visual identity for the world’s leading drone technology company

Naming architecture and naming strategy for leading genealogy site

Case Study


Naming the leading business productivity company and its platform for integrating a variety of work-related applications

BlackBerry Z10 & Q10

Name, naming architecture, and strategy for BlackBerry, including creation of the current alphanumeric system

Case Study


Renaming a leader in automotive financial services that helps customers gain control of their finances and experience the freedom of car ownership


Naming strategy and development for a global leader in networking

Converse Chuck II

Naming strategy, architecture, and development for Converse's iconic Chuck Taylor All Star sneaker brand


Naming architecture and protocol for Corning’s portfolio of hundreds of products


Full rebrand, including brand strategy, name, and visual identity design for a venture-backed transportation fintech company


Naming strategy and architecture for Freeman’s large portfolio of event management, marketing, and design products


Ongoing corporate and product naming strategy for the world’s #1 job site

Juniper Networks

Ongoing consultation with networking solutions leader Juniper Networks to develop a consistent approach to naming

Kyocera Deco, Tempo, Lingo

Naming architecture system that united (and distinguished) a new family of smartphones from Kyocera

Levi Strauss Signature

Naming architecture for iconic jeans brand

McCafé Beverages

McDonald’s new line of coffee beverages to compete with Starbucks and Dunkin' Donuts


Business product naming architecture and strategy for global communications and IT giant

Case Study


Naming an end-to-end digital manufacturing solution that automates 3D printing, accelerating product development and delivery

Case Study


Naming and brand strategy for a line of sensing technologies for use in smartphones, tablets, and wearables

Plantronics (now Poly)

Streamlined naming architecture and strategy for a strong masterbrand

PSI – Where People Meet Potential

"Where People Meet Potential," website headline for global testing leader PSI Services

RMS Architecture

Ongoing naming architecture consultation and product naming for leading risk management solution company

Roku Express, Premiere, Ultra

Three consumer tech products for the leader in streaming media


Naming the completely immersive narrative video game series from FoxNext and three of its lead games

Case Study

Sub-Zero SplitClimate & ClearSight

Naming the innovative LED lighting and intelligent cooling systems for Sub-Zero's premium refrigerators

TELUS International

Naming strategy and equity study to determine the suitability of the TELUS International name and descriptor

Trend Micro

Software naming strategy and architectural development for global leader in IT security


Naming architecture for global leader in web and video conferencing


Renaming Tulsa Federal Credit Union to better reflect the organization's geographic and member expansion


Family name and naming strategy for a suite of electronic filing solutions with three product options