Brands shaping the world for a quarter century

We’re very proud of our work and the clients we’ve partnered with, whether from last month or last millennium. Welcome to our full portfolio!


(Formerly Leading genealogy site and its parent brand

Case Study


The leading business productivity company and its platform that seamlessly integrates work-related applications


(Formerly Research In Motion, RIM) Creator of the first smartphone and its new lines


Global leader in networking, cloud, and security solutions

Converse Chuck II

Naming strategy, architecture, and development for Converse's iconic Chuck Taylor All Star sneaker brand


Naming architecture and protocol for Corning’s portfolio of hundreds of products

CSI Brand Architecture

Brand architecture, naming strategy, and naming protocol for CSI, a leader in medical devices that treat coronary disease

FICO Brand Architecture

Brand architecture, naming protocol, and product naming for analytics software and credit scoring giant FICO (formerly Fair Isaac)


Naming strategy and architecture for Freeman’s large portfolio of event management, marketing, and design products


Ongoing corporate and product naming strategy for the world’s #1 job site

Juniper Networks

Ongoing consultation with networking solutions leader Juniper Networks to develop a consistent approach to naming

Kyocera Deco, Tempo, Lingo

Naming architecture system that united (and distinguished) a new family of smartphones from Kyocera

Levi Strauss Signature

Naming architecture for iconic jeans brand

McCafé Beverages

McDonald’s new line of coffee beverages to compete with Starbucks and Dunkin' Donuts


Business product naming architecture and strategy for global communications and IT giant

Case Study


An end-to-end digital manufacturing solution that automates 3D printing, accelerating product development and delivery

Case Study


Full rebrand, including brand strategy, name, and visual identity, for educational publisher EDC's direct sales division

Case Study


Naming and brand strategy for a line of sensing technologies for use in smartphones, tablets, and wearables

Plantronics (now Poly)

Streamlined naming architecture and strategy for a strong masterbrand

PSI – Where People Meet Potential

"Where People Meet Potential," website headline for global testing leader PSI Services

RMS Architecture

Ongoing naming architecture consultation and product naming for leading risk management solution company

Roku Express, Premiere, Ultra

Three consumer tech products for the leader in streaming media


Naming the completely immersive narrative video game series from FoxNext and three of its lead games

Case Study

Sub-Zero Split Climate & ClearSight

Naming the innovative LED lighting and intelligent cooling systems for Sub-Zero's premium refrigerators

TELUS International

Naming strategy and equity study to determine the suitability of the TELUS International name and descriptor

Trend Micro

Software naming strategy and architectural development for global leader in IT security


Naming architecture for global leader in web and video conferencing


Family name and naming strategy for a suite of electronic filing solutions with three product options