b2c tech product naming

Product naming for Roku

Roku, a leading streaming device company, knew it was time to move away from its numeric product naming system as it prepared to launch new offerings. In order to ensure consumers found the device that fit their needs and to support continued portfolio expansion, Roku came to Catchword for help developing family names that signaled the right level of tech and entertainment.

Client
Roku Express, Premiere, Ultra
Industry
B2C Tech, Media & Entertainment
Service
Product Naming, Brand Strategy & Architecture
ROKU-EXPRESS-ULTRA-PREMIERE-HIGHLIGHT-IMAGE

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