Tech Naming Architecture

Naming strategy and development

A pioneer in wearable audio technology, Plantronics had a growing portfolio of enterprise and consumer products, from office and gaming headsets to innovative software and mobile apps. But the wealth of branded product names was creating confusion. We helped Plantronics orchestrate a more harmonious arrangement, defining and streamlining their naming structure. The result was a strong masterbrand, with a few select sub-brands that spoke to target audiences loudly and clearly. Catchword continues to advise Plantronics on naming issues large and small.
Client
Plantronics (now Poly)
Industry
B2C Tech
Service
Brand Strategy & Architecture
Plantronics-Featured-Image-2021

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