B2B Naming and Naming Architecture

Software naming strategy and architectural development

For computer security company Trend Micro, we serve as an all-around naming resource and consultant. Our mission includes guiding Trend Micro’s team in the naming of new products and services, as well as keeping Trend Micro’s entire naming architecture in order. Some of the new products we’ve helped launch include Online Guardian, SafeSync, DirectPass, and Deep Discovery.
Client
Trend Micro
Industry
B2B Tech
Service
Brand Architecture
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