Juniper Networks, a top provider of networking products and services, has many products. We help them make sure they can communicate clearly about these products to internal and external audiences. Over its nearly 25 years, Juniper has acquired (and continues to acquire) smaller companies, each with their own products and customers. And all these great products were named at different times by different people with different vocabulary and a different approach to naming. Catchword provides ongoing naming strategy and architecture consultation to help ensure that folks from Sales, Marketing, the Product Team, and every other department use names and descriptors logically, consistently, and in a way that customers can easily understand and that fits the Juniper brand now, and in the future.