Video game naming

Video game naming

FoxNext / Fogbank Entertainment created an interactive, role-playing video game series, where every choice you make transforms your story, and turned to Catchword to name the series and three of its lead titles and build out game messaging.

For the series, we recommended Storyscape, which suggests the expansive, immersive nature of each narrative adventure. For the story of an ancient city of power-hungry factions, magic, and secrets, we recommended Eternal City, which evokes continuous play and a mystic, age-old metropolis. For the romantic comedy in which you chuck it all and start over with a new city, new job, and new lovers, we recommended Life 2.0. The sci-fi epic survival story needed a name that conveyed the desperate hope of post-apocalyptic humanity on the Edge of Extinction.

FoxNext / Fogbank Entertainment
FoxNext / Fogbank Entertainment
Media & Entertainment
Product Naming, Brand Strategy & Architecture

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