B2B Naming Architecture

Tech Naming architecture

Webex’s portfolio had grown like kudzu through innovation and acquisition. Now they needed an architectural naming strategy to make sense of all of it on their website. We brought our pruning shears and a fresh perspective, recommending they lose fanciful names and use functional descriptions for navigation, like web meetings and marketing and events. Our naming architecture was a perfect fit when Webex was acquired by Cisco.

Client
Webex
Industry
B2B Tech
Service
Brand Strategy & Architecture
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