Full Portfolio

Adela

Healthcare company renaming

New name and visual identity for DNAMx, an emerging leader in medical screening and diagnostics

Affusion Consulting

finance company naming

Management and consulting firm with a focus on business intelligence, risk and compliance

Agari

B2B Tech Naming

Innovative cybersecurity company that uses predictive AI to prevent advanced email threats

Akimbo

Company Naming

Renamed premium design company i4 Design, later acquired by Publicis

ALDA

Biotech Renaming

Renamed industry trade association from the awkward ALSSA to the more memorable ALDA

Alluma

Nonprofit renaming

Renamed Social Interest Solutions (SIS) to reflect its mission to help communities through tech and strategy solutions

Aqualize

Healthcare IT Naming

Danish company specializing in healthcare IT solutions that increase patient safety and treatment efficiency

Archer

education company naming

Renamed Campus Explorer to highlight its targeted services that help schools reach, enroll, and retain students

Asana

Tech Startup Naming

Business productivity company and its web platform for integrating a variety of work-related applications

Atempo

B2B Tech Company Naming

Renamed Quadratec, which makes software for managing and archiving data

Avita

consumer electronics naming

A new brand of laptops, smart devices and other electronics that fit today’s vibrant lifestyle

Awareness

B2B Tech Company Naming

Software firm and its cloud-based suite, which helps marketers build brand awareness

Blair Hall Advisors

financial company naming

Blair Hall Advisors is an independent, private wealth-management firm that provides comprehensive financial solutions

Blue Vista

environmental company naming

Blue Vista is an environmental company and platform that provides tools for people to help build clean communities

BlueArc

B2B Tech Company Naming

Renamed provider of network storage systems

Boku

Mobile Tech Naming

Renamed mobile payment company and its new product, which allows customers to buy "beaucoup" online

Brandetta

Professional Company Naming

German branding agency that specializes in graphic design and digital prepress

Candescent Health

Healthcare Tech Naming

Healthcare technology company and its core software product

Canexia Health

Biotech company naming

Renamed an innovator in next-generation sequencing and cancer diagnosis

Carify

B2C Start-up Naming

The largest car subscription service in Switzerland, making cars, and mobility, easy

Catalent

Biotech Naming

Leading pharma co that develops, makes, and distributes global drug solutions: a talented catalyst for positive change

Catalight Foundation

Nonprofit organization naming

New foundation, born from Easterseals Bay Area, that provides organizations strategy and technology solutions

Cateno

B2B Company Naming

Swedish specialist in developing websites and managing e-commerce for large and small businesses

Clearsense

healthcare software company naming

Cloud-based healthcare data solution provider focused on optimizing value based patient care

ClearShift

Sustainability company renaming

Renamed sustainable specialty products company to express its conversion of harmful chemicals to clean, everyday products

Clover Health

Healthcare Startup Naming

Startup that uses analytics to efficiently align insurers, patients, and providers for better health outcomes

CoActive Technologies

B2B Company Naming

Leading global manufacturer of interface technologies for automotive, telecom, mobile communications, and other markets

Codeo

B2B Tech Company Naming

Specialist in barcoding and POS asset management solutions, as well as chip & PIN payment equipment

Cofense

cybersecurity company naming

Renamed PhishMe to reflect expertise far beyond phishing to full-scale collective defense solutions that stay ahead of breaches

Coforge

B2B tech company naming

Renamed NIIT Technologies, an India-based international leader in financial services, insurance, travel, and transportation

Consona

Enterprise Naming

Company that offers enterprise software products (from "consonare," Latin for “sound together”)

Constellis

Global Company Naming

Global provider of advisory, support, and security services

Coria

Biotech Naming

Specialty pharmaceutical company focusing on dermatology products (from Latin "corium," meaning “skin”)

Curian

Finance Naming

Asset management firm that advises investors and supports financial and registered investment advisors

Daptiv

Tech Company Renaming

Renamed eProject to reflect its new focus on customizable tools that enable companies to stay agile in the marketplace

Dash

Tech Company Renaming

Renamed CircumNav and its lead GPS product, which gives drivers real-time traffic data

Dreamify

Social Tech Naming

Social marketplace for connecting with those who will help you realize your dream activities, shop, and more

EQ Saddle Science

Saddle company renaming

Renamed an equestrian company whose saddles perfect the connection between horse and rider

Eversana

global merger naming

Merger of six top life sciences companies to form integrated global services platform

ExpertHub

B2C Tech Company Naming

Online community that helps consumers find local legal, medical, and financial experts

Family Paths

mental health nonprofit naming

Mental health professionals and volunteers focused on helping low-income, multi-stressed individuals and families

FEEDback Farm

innovative bioconversion farm naming

Farm that uses insects and novel methods of bioconversion to create sustainable agricultural ecosystems

FireEye

Cybersecurity Company Renaming

Renamed Netforts, a company offering hyper-vigilant, far-seeing network security systems

Flybridge

Professional Firm Renaming

Renamed VC firm that guides portfolio companies (a ship’s flying bridge provides a clear view of all sides)

Freeslate

Biotech Spin-off Naming

Biotech spin-off that facilitates fast, free-flowing scientific experimentation through information management

Gainbridge

Insurance company spinoff naming

Annuity-focused life insurance company, spun off from Group 1001 (formerly Delaware Life)

Gantuan

Multinational Online Retail Naming

Chinese e-commerce site whose name works in English (gargantuan) and Mandarin (loosely: "pursuit team")

Gear6

B2B Startup Naming

Tech startup that helps firms take their website’s performance up a notch

Generations Network

Parent Company Naming

Parent company name to unify disparate genealogy sites, including Ancestry.com and MyFamily.com

Glo Fiber

Telecom service naming

High-speed fiber optic network for residential customers from regional telecom company Shentel

GrandPointe

Online Retail Naming

Online shop and catalogue offering products from home furnishings to jewelry to electronics

Hillstar

Finance Renaming

Renamed auto insurer Infinity National Insurance

HumanEdge

staffing company naming

Renamed The Premier Group, a 30 year established staffing company

Humane Rescue Alliance

Nonprofit Organization Naming

Merger of the Washington Humane Society and The Washington Animal Rescue League

Ikena

life sciences company renaming

Renamed Kyn Therapeutics to reflect a broad perspective and understanding of cancer and how to fight it

Ingenio

B2C Tech Company Naming

Ingenious, pay-per-call advice network offering everything from tax advice to astrology readings online

Inscripta

tech company renaming

Gene-editing tech company that puts researchers in control with tools including a family of CRISPR enzymes

Instride.com

Online Insurance Platform Naming

Infinity Insurance’s ultra user-friendly online auto product for web-savvy insurance shoppers

Jana

Tech Company Renaming

Renamed txteagle, builders of first platform for engaging emerging-market consumers via mobile (jana = "people" in Sanskrit)

Kames Capital

Finance Spinoff Naming

UK asset management arm of Aegon Group, named to differentiate it from Aegon’s insurance and pension businesses

Keysight

Global B2B Tech Naming

Agilent spin-off whose electronic testing and measurement solutions unlock critical insights

Kickfire

B2B Tech Company Naming

Hardware co that uses breakthrough chip technology to make super-performance, open-source database servers

Kijiji

Global Online Service Naming

eBay’s subsidiary offering a global (yet community-based) online classifieds service

Lightful

company and platform naming

Company and its software platform that provides charities with greater reach through digital and social media

Lightspeed

Professional Finance Naming

Fast-moving, Silicon Valley VC firm, named to stand out from its competitors’ stodgy, law firm-like monikers

Lineate

Web development company naming

Builder of scalable, robust web applications that leverage data to serve clients such as eBay and The New York Times.

Livescribe

Tech Product and Company Naming

Tech company and its award-winning smartpen, which captures writing, audio, and more

Lumesse

Professional Company Naming

Leading light and global player in talent management solutions

Matchpoint

Service Naming with Exact .com

Online service that matches potential customers with local businesses

Medallia

Company Naming with Exact .com

Market-leading customer experience management company that enables continuous tracking of customer feedback

Medley Health

Healthcare Technology Naming

Medical practice whose suite of services for doctors and patients furthers communication and collaboration

Meritize

finance company naming

Student loan company and its platform, which uses academic performance data to enhance lending decisions

Mirador Capital

Finance Company Naming

VC firm offering a top-level “fund of funds” for VCs and their investors (mirador = “vantage point” in Spanish)

Mirvie

medical screening company naming

Renamed AknaDx, a new medical screening company that creates precise, actionable, non-invasive tests for maternal-fetal health

Mom's Best

Food & Bev Company Naming

Naming Malt-O-Meal’s instant oatmeal turned into naming their natural cereal line and renaming the company

Nanium

B2B Company Naming

European semiconductor company whose services range from developing and manufacturing to testing and engineering

Natural Promise

company naming

Natural and eco-conscious pet grooming products that support the health and well-being of pets and the planet.

Nextremity

Healthcare Company Naming

Company that develops extremely precise and highly innovative implants for extremity surgery

Nimbler

Company and App Naming

Helped name a company and its app that matches transportation demand with supply

Ninth Wave

Fintech spinoff naming

Spinoff of EEI's financial data platform, which sweeps away obstructive complexity to create a universal standard.

North of Nine Communications

Professional Company Spin-off Naming

PR giant Burson-Marsteller’s spin-off agency, specializing in tech-based innovation accounts

Noven

company renaming

Renamed Motus Data, an innovator in integrated solutions for optimization of field operations for energy producers

Omento

animal feed company naming

Natural horse feed provider that uses locally and sustainably sourced ingredients and next generation science

OnShift

Healthcare Software Company Naming

Company whose software for hospitals and nursing homes facilitates hiring, scheduling, and communicating with staff

Optality

Tech Startup Naming

Startup and its analytic engine that aggregates and synthesizes a person’s data to find patterns and insights

Ozmo

Tech Company Naming

Wi-Fi tech company whose communication platform enables seamless transfer of data (from "osmosis")

Parago

Professional Services Naming

Designer of global customized incentive and engagement programs, later acquired by Blackhawk Networks

Persante

Healthcare Naming

Healthcare conglomerate providing sleep diagnostic and therapeutic services and diagnostic balance testing

Playfire

Online Gaming Naming

Online service that lets you track gameplay, see what friends are playing, and follow the hottest games

Ponterra

Financial Naming

Specialty M&A investment bank that serves as a “bridge to the world” for its clientele (from Latin “pons” [bridge] and “terra” [world])

Posit Science

Software Company Naming

Software company that creates computer games for brain fitness designed by neuroscientists

Premise Health

Healthcare Company Naming

Worksite healthcare solutions provider serving 200+ premier corporations, formed through merger of two industry leaders

Prialto

Professional Services Naming

Provider of virtual administrative services for executives

ProteinSimple

Biotech Company Naming

Renamed tech company Cell BioSciences to reflect its new focus on simplifying protein research

Qinetic

Fitness Platform Naming

Interactive platform that connects fitness and wellness enthusiasts to each other and to fitness professionals

Querius

Startup Naming

Startup and its search engine, which delivers more relevant results to sophisticated users

Quintess

Global Lifestyle Company Naming

Luxury vacation club featuring opulent homes in some of the world’s most quintessentially beautiful places

Reknew

E-commerce solution naming

Unified tool for managing e-commerce stores across multiple platforms

Ripple Networks

B2C Tech Company Renaming

Renamed ActiveMaps, whose in-store screens deliver news, weather, entertainment, and customized content

Savvia

B2B Professional Services Company Naming

Domain name for a corporate consulting company that guides growing businesses through the complex world of IT

Scriptive

Software and App Naming

Software company and its app that helps people find Christian scripture personalized to their needs

Sentilla

B2B Tech Renaming

Renamed Moteiv, whose wireless networks use tiny sensors to pick up and send data (“scintilla” + "send" and "sensor")

Skyrider

Tech Company Renaming

Renamed tech company cRight to reflect its move beyond copyright enforcement to P2P content-sharing

SmartMove

Moving service company renaming

Renamed CableMover to make clear it helps you move all your accounts—internet, smart home, and more—to your new location

Soluna

blockchain company naming

The first blockchain company powered by its own private renewable energy

Spansive

Tech Company Renaming

Renamed wireless charging startup Pi Charging to reflect its expanding business and vision

SquareTrade

Financial Naming

Independent, award-winning warranty provider (named one of the top 100 websites of 2010 by PC Magazine) and its product

Sunbird

B2B Tech Naming

Leader in data center infrastructure management software

Talix

Healthcare Spinoff Naming

Spinoff from Healthline Networks whose software enables clinicians to extract insights from messy, unstructured data

Tavanta

Pharmaceutical company naming

Helped rename clinical-stage specialty pharma company developing drugs to help patients with serious, debilitating disease

Tealeaf

B2B Tech Company Naming

Renamed company whose web-experience software yields near-magical insight (like reading tea leaves) into customers’ shopping behavior

Tendant

real estate software company naming

Mobile solution for real estate agents to manage clients, communications, referrals, prospects, and more

TheBigLead

sports website naming

Destination sports website with intelligent analysis, strong opinion & breaking news

Total Droid

Tech Naming

Comprehensive security suite for Droid phones that automatically monitors your phone and scans apps for viruses

Unloq

b2b company naming

Forensic training and advisory company servicing corporate executives and business negotiators

Upwork

Online Professional Services Company Naming

The world’s largest online platforms for connecting clients and freelancers

Ursa

Music streaming platform naming & tagline creation

"URSA: Music Extreaming," new music streaming company, platform, and service that better connects artists and fans

Vantara

Company naming

A new digital company committed to solving the world’s toughest business and societal challenges

Velocify

B2B Tech Naming

Renamed Leads360, which helps sales teams accelerate performance through cloud-based intelligent sales software

Versalume

company naming

Corning spin-off that develops smart, integrated solutions based on Fibrance light-diffusing fiber

Vitalyst

B2B Tech Naming

Provider of expert application and device support, helping technology users operate at peak performance

Vivaty

B2C Tech Naming

Renamed Media Machines, whose innovative technology enables livelier, richer 3D virtual worlds (vivid + activity)

Vudu

Personal Technology Naming

Technology company and its device that can stream a vast library of HD movie content with near-magical speed

Wild Mint

e-Commerce Naming

Renamed e-commerce site Essential Safe Products (ESP), which offers a range of toxin-free products

WomenLift Health

Global Program Naming

Stanford Global Health initiative to elevate women to positions of leadership in healthcare worldwide

Zolio

Financial Services Platform Naming

Company and its online platform that enables investment management candidates to prove themselves with simulated trading