Many naming specialists cringe when they hear the words “consumer research.” This negative reaction isn’t because the idea of research
Linguistic and cultural appropriateness are important factors when launching a global brand. We all know about the Chevy Nova. Naming
Everyone loves an epiphany. Unfortunately, expecting an epiphany from a naming process is usually a bad idea. It’s common to
Don’t be afraid to be BOLD. Distinguish yourself from your competitors; don’t imitate them. You think everyone felt comfortable with
Clients often ask us, “Now that I have a new company name, what’s next?” There’s still much to do, from
Everyone thinks they need the exact dot-com URL for their company name. Some are right, but many are mistaken. Online
Clients often ask us, “Now that I have a new company name, what’s next?” There’s still much to do, from
You’ll always have multiple audiences for your product or company name. At the very least you have your customers and
Clients often ask us, “Now that I have a new company name, what’s next?” There’s still much to do, from
You should involve all key stakeholders from the very start of your naming project. Ask yourself, “Who has veto power?”
