I’ve Got a New Company Name – Now What? Part 3


Clients often ask us, “Now that I have a new company name, what’s next?” There’s still much to do, from announcing your name internally and externally to handling legal and administrative details. Catchword has developed a document called “Launching Your New Company Name” to help guide you through key elements of the process.

Here are a few excerpts from the section on Internal Communications. You can download the whole thing in PDF form here.

Once you’ve changed your company name, don’t forget to:

  • Announce the new name internally! (And be sure to do so before you announce it to customers and other external contacts.)
  • Roll out new business cards early (ideally at the announcement event) to get employees on board. Consider giving out caps and clothing with the new name and logo.
  • Involve HR to help acclimate employees to the new name and understand the rationale for the change. Use this opportunity to galvanize the organization to “live the brand.”

If you find you need professional help, give us a call. We have strong relationships with firms that specialize in highly effective name launches.

Next Friday: External Communications
Previous Post: Marketing & Identity


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