Clients often ask us, “Now that I have a new company name, what’s next?” There’s still much to do, from announcing your name internally and externally to handling legal and administrative details. Catchword has developed a document called “Launching Your New Company Name” to help guide you through key elements of the process.
Here are a few excerpts from the section on Marketing and Identity. You can download the whole thing in PDF form here.
Once you’ve changed your company name, don’t forget to:
- Create/update business cards, letterhead, envelopes and other stationery.
- Engage a web designer (or design team) to create/update website.
- Set a date to flip the switch on the name and identity change.
If you find you need professional help, give us a call. We have strong relationships with firms that specialize in highly effective name launches.
Next Friday: Internal Communications
Previous Post: Legal and Administrative
