Insights Type: Tips/Guides

A brand name is a very, very short story. It’s a powerful tool to connect with the people you want...

Names with the form “____ and _____” have become ubiquitous. The form isn’t new — Ben & Jerry’s, Johnson &...

Now is the time of year where you can read about all the top baby names from 2016, and all...

Last week, I discovered Adidas’ new shoe line, Tubular, because they bought a promoted hashtag on Twitter (for a pretty...

Originally published by naming expert Beth Gerber As any good naming specialist will tell you, successful product naming or company...

The past two weeks we’ve been touring some of the most common name styles for tech companies and products. There...

We had so much fun walking through a few notable name styles from South by Southwest Interactive 2016, that we’re back...

The gammadion cross is an ancient religious symbol that Hindus and Buddhists have considered sacred and auspicious since the second century...

So you’d like to name your company or product. You’ve had your million-dollar idea, now what are you going to...

This is just a friendly reminder that just because something is newly available for purchase, or heralded as the next...