Insights Type: Tips & Guides

Cautionary tales from the naming trenches

Research has a place, but name selection is NOT an applause-o-meter beauty contest.

The military uses them. Apple uses them. Pretty much any kid with a walkie-talkie uses them.

Tips for how businesses can make sure their name will stand the test of time

Here’s the truth behind what it really takes to succeed as a professional namer.

This week, Catchword's own Mark Skoultchi explores how a word's negative baggage can actually help a brand name carry more

At Catchword, if we had a nickel for every client who expressed concern about “bad” meanings associated with proposed brand

A brand name is a very, very short story. It’s a powerful tool to connect with the people you want

Names with the form “____ and _____” have become ubiquitous. The form isn’t new — Ben & Jerry’s, Johnson &

Now is the time of year where you can read about all the top baby names from 2016, and all