Insights Type: Tips & Guides

Choosing a great brand name from a black-and-white list on a page is tough. Let the experts guide you.

01.09.2023

Whether you choose Catchword or another provider, you'll know you've chosen well if you follow these tips.

08.08.2022

Cautionary tales from the naming trenches

03.01.2022

Research has a place, but name selection is NOT an applause-o-meter beauty contest.

02.14.2022

The military uses them. Apple uses them. Pretty much any kid with a walkie-talkie uses them.

05.18.2021

Tips for how businesses can make sure their name will stand the test of time

05.19.2020

Here’s the truth behind what it really takes to succeed as a professional namer.

02.12.2020

This week, Catchword's own Mark Skoultchi explores how a word's negative baggage can actually help a brand name carry more

04.10.2019

At Catchword, if we had a nickel for every client who expressed concern about “bad” meanings associated with proposed brand

04.08.2019

A brand name is a very, very short story. It’s a powerful tool to connect with the people you want

01.08.2019

Don’t know your Aphesis from your Euphemism?