How Brands Are Built is a practical and tactical blog and podcast, invaluable for branding professionals and anyone interested in the nuts and bolts of branding.
This week, Catchword’s own Mark Skoultchi explores how a word’s negative baggage can actually help a brand name carry more weight with its target audience.
Somewhere out there, a client just asked their designer to “make the logo bigger.” The designer smiled. They’ve heard this
Two teams. Two briefs. One brand. What could go wrong? A lot, actually. And more companies than you’d expect find
A name, the moment it’s chosen, is already carrying instructions. Not literal ones. No embedded mood board or hidden color
