Catchword is one of the world’s leading naming firms, with offices in the San Francisco Bay Area and New York City. Since 1998, we have worked with over 500 companies across sectors, while pioneering many naming best practices. We are experts in every aspect of name development, including naming strategy and architecture, product and company naming, and linguistic and legal screening. Our client engagements range from quick-turnaround projects with startups to retainer relationships with multiple Fortune 500 clients. We look forward to hearing about your naming need.
We’ve named hundreds of brands. Here are a few faves.
We provide every strategic and creative service needed for brand naming success.
Principal & Creative LeadView Profile
Principal & Project LeadView Profile
Creative DirectorView Profile
Senior Strategist & LinguistView Profile
Senior Naming ManagerView Profile
Project CoordinatorView Profile
Project DirectorView Profile
Trademark AttorneyView Profile
and last but not least…
Stress Reduction SpecialistView Pawfile
Whether you’re naming a product or company, we’ve got resources to help you.
Let Catchword founder, Executive Creative Director, and renowned naming expert Maria Cypher explain how to create great product and company brand names.
Let Catchword partner and naming expert Mark Skoultchi provide you with an overview of trademark law and considerations when screening names for availability.
Let Catchword partner and naming expert Mark Skoultchi walk you through how to evaluate brand names for appropriateness before making a final name decision.