The World’s #1 Naming Firm, 7 Years Running
Catchword names are all around us. Whether in the grocery aisle, on a screen, or at the NYSE opening bell, they are a part of the fabric of everyday life. Our mission hasn’t changed since our start in 1998: to create extraordinary names and identities for the world’s most innovative companies.
When you love what you do, it shows in the work. And people notice.
MAKING A MARK
MAKING a mark
Catalyx optimizes complex workflows to enhance safety, performance, and efficiency
MAKING a mark
LSAC promotes diversity, and justice, with LawReady
At Catchword, we distill our clients’ unique stories into brands that meaningfully make a difference, change industries, and impact the world.
In our recent work for the Law School Admission Council (administrator of the LSAT), Catchword named a bold new initiative that provides diverse undergraduates a holistic pathway to success in law school and beyond. By helping to remove the barriers faced by first-generation students and students of color, this initiative will advance the legal profession, and justice, in the US. LawReady instantly expresses the program’s benefit to students in an approachable, transparent style, reinforcing that the program is opening the law to everyone.
There’s a lot to learn about branding and naming. We’re here to help. For a quarter century, we’ve been thinking and writing about this business. Our tips, guides, commentaries, name reviews, and other insights and resources will get you up to speed in no time. (Subscribe to the CatchThis™ newsletter, and you’ll be sure not to miss the latest.)