#1 Naming Agency Worldwide

Clutch Global Ranking (2017–2024)

We create names that make a mark

Catchword names are all around us. Whether in the grocery aisle, on a screen, or at the NYSE opening bell, they are a part of the fabric of everyday life. Our mission as a brand naming company hasn’t changed since our start in 1998: to create extraordinary names and identities for the world’s most innovative companies.

HOW CAN WE HELP YOU?

NAMING PORTFOLIO

Our company naming, product naming, and visual identity services reflect the character and ethos of our clientele—helping each to make a unique mark on the world.

Pippit
VIEW PORTFOLIO
Pippit

KUDOS

When you love what you do, it shows. We've received over 100 awards for naming, design, strategy, and client satisfaction and are widely recognized as one of the world's leading naming agencies.

Catchword kudos
"Catchword impressed across the board, from their strategic counsel, to their outstanding, creative names. They combine unparalleled branding and naming expertise with high-level creative thinking and super smooth project management."
Associate Director of Product Marketing
Thermo Fisher Scientific
"We had a fantastic experience working with Catchword. Working with them is a seamless and efficient experience. Expect a skilled and responsive team.”
VP of Marketing
SportsEngine, NBC Sports Group
“Their team is very experienced and smart, highly organized, and excellent at guiding a group through the surprisingly challenging exercise of name development.”
Global Product Manager
Stryker
“Catchword functions as an extension of our team. I have such peace of mind in working with them. I wish I could have somebody at Catchword on call at all times!”
Brand Director
PwC
“Catchword is a great partner because they work quickly, can clarify an abstract type of work, and are cost-effective. In fact, they’re better at keeping tabs on our spending than we are.”
Senior Director Global Product Marketing
Indeed

MAKING A MARK

Our work, our purpose as a brand naming agency, is to make a positive impact on the world around us: to help visionary companies bring remarkable innovations to
life through incredible names and identities.

Having earned its EV bona fides with exciting, zero-emission cars and trucks, Rivian turned to Catchword to name its micromobility spinoff. Providing a practical, light-weight alternative to cars—most trips are under 15 miles—Also will transform the way we get from here to there. Also save money. Also help the planet. Also be a whole lot of fun to ride!

READ THE CASE STUDY