Service Type: Brand Architecture

CSI Brand Architecture

Brand architecture, naming strategy, and naming protocol for CSI, a leader in medical devices that treat coronary disease

FICO Brand Architecture

Brand architecture, naming protocol, and product naming for analytics software and credit scoring giant FICO (formerly Fair Isaac)

Case Study


Full rebrand, including brand strategy, name, and visual identity, for educational publisher EDC's direct sales division

TELUS International

Naming strategy and equity study to determine the suitability of the TELUS International name and descriptor

Case Study


An end-to-end digital manufacturing solution that automates 3D printing, accelerating product development and delivery

Case Study


Naming and brand strategy for a line of sensing technologies for use in smartphones, tablets, and wearables

RMS Architecture

Ongoing naming architecture consultation and product naming for leading risk management solution company


Ongoing corporate and product naming strategy for the world’s #1 job site

Juniper Networks

Ongoing consultation with networking solutions leader Juniper Networks to develop a consistent approach to naming


Naming strategy and architecture for Freeman’s large portfolio of event management, marketing, and design products

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