Sometimes I may laugh or shake my head at a brand name that misses the mark, but it’s rare that
Naming. Here at Catchword, we know it’s tough for our clients: Budget constraints, ever-changing deadlines, and fickle managerial whim all
When clients come to us needing a new product or company name for an exciting project, there’s a common situation
Late this afternoon Catchword is folded into a booth down the street at our favorite lounge, slinging back that preferred
Here’s another excerpt from our handy dandy naming manual – it’s like a car manual, only about naming! We’ll be
Over this past summer, we wrote a weekly series called 10 Naming Tips. Each week we offered free advice on
Here’s another excerpt from our handy dandy naming manual – it’s like a car manual, only about naming! We’ll be
Here at Catchword Interplanetary Headquarters, we pride ourselves on our ability to dispense advice (seemingly endlessly) about naming. We’ve even
Clients often ask us, “Now that I have a new company name, what’s next?” There’s still much to do, from
Clients often ask us, “Now that I have a new company name, what’s next?” There’s still much to do, from
