Clients often ask us, “Now that I have a new company name, what’s next?” There’s still much to do, from announcing your name internally and externally to handling legal and administrative details. Catchword has developed a document called “Launching Your New Company Name” to help guide you through key elements of the process.
Here are a few excerpts from the section on Technology. You can download the whole thing in PDF form here.
Once you’ve changed your company name, don’t forget to:
- Register the new domain name with your company’s registrar (e.g., Network Solutions, GoDaddy, Register.com, etc.).
- Register close variants and potential misspellings of the new domain name, and have them redirect to the new site.
- Update email addresses to your new domain, and have old email addresses forward.
If you find you need professional help, give us a call. We have strong relationships with firms that specialize in highly effective name launches.
All previous posts in this series:
Legal and Administrative
Marketing and Identity
Internal Communications
External Communications
