10 Naming Tips


Over this past summer, we wrote a weekly series called 10 Naming Tips. Each week we offered free advice on the naming process for those of you out there beginning the daunting task of company naming or product naming. We know all too well that naming companies or products can be a challenge, and we wanted to help. What better way than to impart some of the wisdom we’ve acquired over the years?!

Now, the Catchword has collected the ten-part series into and easy to download PDF for your reference. Click the image below or click here to download our 10 Naming Tips guide.


Our take on AI chatbot names and how they reflect our hope for, and fear of, AI
Catchword principals Maria Cypher and Mark Skoultchi reflect on the trends, what's changed, what hasn't, and what's to come